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MasterPeachBrand.com
MasterPeachBrand.com
The Major goal of landing page is
To STIMULATE page visitors
To Take an Action
Download
CALL TO ACTIO...
MasterPeachBrand.comMasterPeachBrand.com
Past
Landing pages were
Short and Sweet
(SEXY)
Now
Landing pages are
Long and Lax...
MasterPeachBrand.com
MasterPeachBrand.com
Landing PageLanding PageLanding PageLanding PageLanding PageLanding Page
MasterPeachBrand.com
Many Landing pages focus on
Search Engine Optimization (SEO)
while CONSUMERs are left behind
Client
P...
MasterPeachBrand.com
MasterPeachBrand.com
Customer
Pain & Problems
Job to be done
Gains/Benefits
Why this company
What other says
Company
Pain ...
MasterPeachBrand.com
Highlight on Value Proposition: The Solutions/Benefits for your customers
+ Clarity
Is your content E...
MasterPeachBrand.com
Source:
https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization
Lan...
MasterPeachBrand.com
Landing Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESL...
MasterPeachBrand.com
Starting from the Consumer’s Problems
or Pains then Emphasizing
the SOLUTIONS
that can HELP Customers.
MasterPeachBrand.com
Use Headline to
strongly HIT the
Heart of targeted
customers
Use Tagline to Delight
your Customers
Ca...
MasterPeachBrand.com
Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Lan...
MasterPeachBrand.com
Take customers on a journey with
the company, Make an emotional and
personal connection, Tell custome...
MasterPeachBrand.com
STORY to Make an emotional connection
PRODUCTs to Help customers
Reward to Engage targeted customers ...
MasterPeachBrand.com
Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Lan...
MasterPeachBrand.com
Show customers Step-By-Step
how your SOLUTION works.
Simplify all processes for customers
to Understa...
MasterPeachBrand.com
Within 10 Seconds!
Customers must know
1) What to get?
2) How to do?
Call to Action!
Step to Success ...
MasterPeachBrand.com
Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Lan...
MasterPeachBrand.com
NOW or NEVER!
Create Sense of Urgency
or the NOW factor to
your customers.
Call to Action Landing Pag...
MasterPeachBrand.com
Adidas utilizes the
countdown timer to
create an excitement
about the new
product launch.
Call to Act...
MasterPeachBrand.com
Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Lan...
MasterPeachBrand.com
Giving away a free trial is a proven tactic
(or better yet a growth hack) for growing
an email list. ...
MasterPeachBrand.com
Free trial is good to
generate new users
so you have to make
sure that you don’t
give it to the exist...
MasterPeachBrand.com
Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Lan...
MasterPeachBrand.com
The shortcut to build the CONFIDENCE between you and
your potential customers is to use the Halo effe...
MasterPeachBrand.com
6 Stars rating from
amazon brings a lot
of credit to this
ebook
Show testimonials
with the real photo...
MasterPeachBrand.com
Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Lan...
MasterPeachBrand.com
Consumer side:
✓ Select Target customers
✓ Analyze customers’ needs
✓ Develop relevant message
✓ Sugg...
MasterPeachBrand.com
Wish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you al...
MasterPeachBrand.com
SPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKS
and YOUand YOUan...
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2017 landing page best practices

Why Landing page is Dead?
How to make your Landing page Alive?
Landing page anatomy
Landing page best practices
Pain killer Landing page
Storytelling Landing page
Step by step Landing page
Call to action Landing page
Free trial/Giveaway Landing page
Trusted/Testimonial Landing page
Secret of Landing page

2017 landing page best practices

  1. 1. MasterPeachBrand.com
  2. 2. MasterPeachBrand.com The Major goal of landing page is To STIMULATE page visitors To Take an Action Download CALL TO ACTION (CTA) CALL TO ACTION (CTA)Get started Register Try it for free Purchase Subscribe Sign up Inbound Traffic + Search Engines + Blogs + Adwords + Social Media Ads + Banner Ads Conversion + Leads + Prospects + Sales
  3. 3. MasterPeachBrand.comMasterPeachBrand.com Past Landing pages were Short and Sweet (SEXY) Now Landing pages are Long and Lax (TOO FAT)
  4. 4. MasterPeachBrand.com
  5. 5. MasterPeachBrand.com Landing PageLanding PageLanding PageLanding PageLanding PageLanding Page
  6. 6. MasterPeachBrand.com Many Landing pages focus on Search Engine Optimization (SEO) while CONSUMERs are left behind Client Programmer Marketing Creative Hey! What’’s in it for me?
  7. 7. MasterPeachBrand.com
  8. 8. MasterPeachBrand.com Customer Pain & Problems Job to be done Gains/Benefits Why this company What other says Company Pain relievers Products/Services Gain creators Profile & Credit Testimonials Landing page 1) Headline & Ads 2) Tagline 3) Offer & CTA 4) About us 5) Social proof MasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page Formulation
  9. 9. MasterPeachBrand.com Highlight on Value Proposition: The Solutions/Benefits for your customers + Clarity Is your content Easy to understand? !Use multimedia to show how your solution works. - Distraction: Long and Lax information that drive your customers away. !Take out all unnecesary Info and Links - Anxiety: What would make your customers hold back? !Show them Reason to Believe and Some testimonials Urgency: !Call to Action + Relevance: What’s in it for your customer? !Make sure that your offer meet their expectation. Sexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing Page
  10. 10. MasterPeachBrand.com Source: https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization Landing Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page Anatomy
  11. 11. MasterPeachBrand.com Landing Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIES
  12. 12. MasterPeachBrand.com Starting from the Consumer’s Problems or Pains then Emphasizing the SOLUTIONS that can HELP Customers.
  13. 13. MasterPeachBrand.com Use Headline to strongly HIT the Heart of targeted customers Use Tagline to Delight your Customers Call to Action!
  14. 14. MasterPeachBrand.com Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page
  15. 15. MasterPeachBrand.com Take customers on a journey with the company, Make an emotional and personal connection, Tell customers how you can help them to overcome problems, and Live Happily Ever After. Dragon Customer’s Problems Happy Ending Customer’s Wish Knight Your Customer Angel Your Supports
  16. 16. MasterPeachBrand.com STORY to Make an emotional connection PRODUCTs to Help customers Reward to Engage targeted customers (Call to Action) Call to Action!
  17. 17. MasterPeachBrand.com Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page
  18. 18. MasterPeachBrand.com Show customers Step-By-Step how your SOLUTION works. Simplify all processes for customers to Understand and Take an Action Step1: Customers Take Action Step2: Company Processes Step3: Solution Satisfies Customers’ Needs Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page
  19. 19. MasterPeachBrand.com Within 10 Seconds! Customers must know 1) What to get? 2) How to do? Call to Action! Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page
  20. 20. MasterPeachBrand.com Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page
  21. 21. MasterPeachBrand.com NOW or NEVER! Create Sense of Urgency or the NOW factor to your customers. Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page
  22. 22. MasterPeachBrand.com Adidas utilizes the countdown timer to create an excitement about the new product launch. Call to Action! Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page
  23. 23. MasterPeachBrand.com Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page
  24. 24. MasterPeachBrand.com Giving away a free trial is a proven tactic (or better yet a growth hack) for growing an email list. By asking visitors to fill out the contact form in order to get the freebie. Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page
  25. 25. MasterPeachBrand.com Free trial is good to generate new users so you have to make sure that you don’t give it to the existing customers. Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page Call to Action!
  26. 26. MasterPeachBrand.com Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page
  27. 27. MasterPeachBrand.com The shortcut to build the CONFIDENCE between you and your potential customers is to use the Halo effect from the Awards, Trust seals, and well-known brands that support you (Wallmart, BestBuy, NBC, etc.) The most effective way to build the TRUST is to use the Testimonials so try adding convincing testimonials to your Landing Page just make sure they “prove” that your business is awesome. Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page
  28. 28. MasterPeachBrand.com 6 Stars rating from amazon brings a lot of credit to this ebook Show testimonials with the real photos and related with the targeted customers Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page Call to Action!
  29. 29. MasterPeachBrand.com Secret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing PageSecret of Landing Page
  30. 30. MasterPeachBrand.com Consumer side: ✓ Select Target customers ✓ Analyze customers’ needs ✓ Develop relevant message ✓ Suggest Effective CTA Company side: ✓ Value proposition ✓ Storytelling about company ✓ Benefit claims (USP) ✓ Reason to Believe ✓ Testimonials We are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve you MasterPeachMasterPeachMasterPeachMasterPeachMasterPeachMasterPeach BrandBrandBrandBrandBrandBrand@gmail.com@gmail.com@gmail.com@gmail.com@gmail.com@gmail.com Contact us
  31. 31. MasterPeachBrand.com Wish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pages
  32. 32. MasterPeachBrand.com SPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKS and YOUand YOUand YOUand YOUand YOUand YOU

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