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Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that...
Branding Yourself Aquent
Our Panel <ul><li>Julie Hiipakka, Learning Services </li></ul><ul><li>Tracy Sinclair, Marketing Practice </li></ul><ul><li...
 
POSITIONING <ul><ul><ul><li>the process by which marketers try to create an image or identity in the minds of their target...
POSITIONING <ul><ul><ul><li>the process by which  JOB SEEKERS  try to create an image or identity in the minds of  THEIR T...
 
New  York Times:  “Wal-Mart to Expand Health Plan”
What you can do <ul><li>Have a concise, easily communicated personal mission statement and career goal/objective (verbal a...
How long should it take to tell your story?
This happens in 15 seconds  Open e-mail Open Resume LinkedIn/Facebook  etc REJECTION
This happens in 15 seconds  Open e-mail Open Resume LinkedIn/Facebook  etc STAGE TWO 30
YOU
What to Say I’d like to buy you breakfast.  <NAME>  recommended you as someone with great experience in  <BE SPECIFIC>  th...
What to Say <ul><li>“ <name>  recommended you as someone with great experience in  <be specific>  that I could learn from....
Talking with them <ul><li>Is anyone you know looking for someone like me? </li></ul><ul><li>Who else should I learn from? ...
What you should do <ul><li>Make it easy for people to help you </li></ul><ul><li>Listen more than you speak </li></ul><ul>...
What Do These 3 Things Have to do with the topic? <ul><li>Jlove.com </li></ul><ul><li>Ubid.com </li></ul><ul><li>Monster.c...
UBID Before
What is Online Reputation Management? <ul><li>Social Networking </li></ul><ul><li>Public Relations </li></ul><ul><li>SEM <...
Why Is This Number Important? <ul><li>85 </li></ul>
Why Is This Number Important? <ul><li>3 </li></ul>
What should I do? <ul><li>Google Yourself </li></ul><ul><li>Google Company </li></ul><ul><li>What do you see? </li></ul><u...
Q&A THANK YOU
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Branding yourself: Practical career advice for marketers

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Branding yourself: Practical career advice for marketers

Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.

In this webcast Aquent experts discuss:
• The elements of your brand
• How to promote your brand
• How to manage your brand in social media

Published in: Business, Career
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Branding yourself: Practical career advice for marketers

  1. 1. Branding yourself: Practical career advice for marketers Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.   In this webcast Aquent experts discuss: •  the elements of your brand •  how to promote your brand •  how to manage your brand in social media
  2. 2. Branding Yourself Aquent
  3. 3. Our Panel <ul><li>Julie Hiipakka, Learning Services </li></ul><ul><li>Tracy Sinclair, Marketing Practice </li></ul><ul><li>Eric Waldinger, Online Marketing Practice </li></ul>
  4. 5. POSITIONING <ul><ul><ul><li>the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market </li></ul></ul></ul>
  5. 6. POSITIONING <ul><ul><ul><li>the process by which JOB SEEKERS try to create an image or identity in the minds of THEIR TARGET COMPANY for THEIR PERSONAL BRAND . It is the 'relative competitive comparison' their PERSONAL BRAND occupies in a given market as perceived by the TARGET COMPANY </li></ul></ul></ul>
  6. 8. New York Times: “Wal-Mart to Expand Health Plan”
  7. 9. What you can do <ul><li>Have a concise, easily communicated personal mission statement and career goal/objective (verbal and written) </li></ul><ul><li>Demonstrate dedication to your desired field through work experience, pro bono work, volunteering and networking </li></ul><ul><li>Understand market dynamics and position yourself in a way that makes you a uniquely attractive candidate </li></ul>
  8. 10. How long should it take to tell your story?
  9. 11. This happens in 15 seconds Open e-mail Open Resume LinkedIn/Facebook etc REJECTION
  10. 12. This happens in 15 seconds Open e-mail Open Resume LinkedIn/Facebook etc STAGE TWO 30
  11. 13. YOU
  12. 14. What to Say I’d like to buy you breakfast. <NAME> recommended you as someone with great experience in <BE SPECIFIC> that I could learn from. I will call you on XX/XX to follow up and compare schedules.
  13. 15. What to Say <ul><li>“ <name> recommended you as someone with great experience in <be specific> that I could learn from. </li></ul><ul><li>Could I….. </li></ul><ul><li>Buy you breakfast? </li></ul><ul><li>Ask you a few questions about your experiences? </li></ul><ul><li>Ok. Who do you know that I should talk with? </li></ul>
  14. 16. Talking with them <ul><li>Is anyone you know looking for someone like me? </li></ul><ul><li>Who else should I learn from? May I use your name? </li></ul>
  15. 17. What you should do <ul><li>Make it easy for people to help you </li></ul><ul><li>Listen more than you speak </li></ul><ul><li>Be on time (5 – 10 minutes) </li></ul><ul><li>Continue networking even if you get your dream job </li></ul>
  16. 18. What Do These 3 Things Have to do with the topic? <ul><li>Jlove.com </li></ul><ul><li>Ubid.com </li></ul><ul><li>Monster.com </li></ul>
  17. 19. UBID Before
  18. 20. What is Online Reputation Management? <ul><li>Social Networking </li></ul><ul><li>Public Relations </li></ul><ul><li>SEM </li></ul><ul><li>SEO </li></ul><ul><li>Monitoring of Online Conversation </li></ul><ul><li>Improved Brand Reputation </li></ul>
  19. 21. Why Is This Number Important? <ul><li>85 </li></ul>
  20. 22. Why Is This Number Important? <ul><li>3 </li></ul>
  21. 23. What should I do? <ul><li>Google Yourself </li></ul><ul><li>Google Company </li></ul><ul><li>What do you see? </li></ul><ul><li>Is there anything you don’t want on the first few pages? </li></ul><ul><li>Is there anything you want to see? </li></ul><ul><li>Who are you targeting? </li></ul><ul><li>How do you you respond to negative info? </li></ul><ul><ul><ul><ul><li>SEO </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social Networks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>SEM </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Content </li></ul></ul></ul></ul>
  22. 24. Q&A THANK YOU

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