1. MARKETING WISDOM 3
Hard Learned and Well Earned
BestOnlineMarketingConsultants.com

2. People that claim SEO is strictly a long term traffic
strategy aren’t proficient with Content Marketing.
People not proficient with Content Marketing do not
really know SEO.

3. Attraction marketing is getting the right people to approach your
business through your marketing efforts. They are validating your
efforts to establish yourself as a leader in your market, and expert
in your field.
This is best accomplished through Content Marketing.

4. Attraction marketing is getting the right people to approach your
business through your marketing efforts. They are validating your
efforts to establish yourself as a leader in your market, and expert
in your field.
This can only be accomplished through Content Marketing.

5. If you are not discussing your Brand Strategy with your staff, then you
aren’t implementing the strategy.
Brand Strategy should be the voice of your business, and if you don’t share
that with staff, they cannot relate to the public consistently with that voice.
Why wouldn’t you?

6. In today’s marketing world, it is no longer about getting promotions and
deals in front of the public.
That is not how you get people’s attention anymore.
People give their attention to those sharing generosity, and creating a sense
of belonging.
Who else should they want to interact with?

7. Writing content for your business is never just about why people should do
business with you. It is a two way street.
Your content should also reflect your own why. Why are you in business to
begin with. Relating that to the public will help them realize their own why.
Think about how your why can and should motivate the public’s why.

8. Developing the Voice of your Brand Strategy is the most important creative work you will do for your
business.
Nothing will define how your business is perceived more than this reflection of what your enterprise is all
about.
Plumber, Florist, Architect, Attorney.
These are dry, impersonal descriptions of training and fields of work.
Your Voice needs to speak to how utilizing your products and services will make them feel.
How it will improve their lives.

9. The best marketing advice you could get:
If you are not in the mayo business, don’t make mayonnaise

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