1. Effective Internet Marketing
Strategy
[Presented by]
RonaldG Khongsai
2ndYear MBA
Pondicherry University

2. Think first
•You need to think:
• who you are and where do
you want to be in the
future.
•Whether offline or online,
there are only two things
that matter: “Buying” and
“Selling”.

3. Who is your customer?
 What is he or she specifically looking for?
 You must know their problems or desires.
 You must be in their shoes and find out what
is that would make them feel better (an
offer).

4. What is your offer?
 Why should they buy from you?
 How come you’re better than the rest?
 Why should they trust you?
 Are you offering your own or someone else’s
product?
 How will you create an irresistible offer so
they beg you to sell it to them?

5. There are millions of people buying online every
single day. If they’re not buying from you then
whose fault is that - theirs or yours?

6. Research
 Before you even start creating internet
marketing strategy for your website(s), you
need to do a research.
 That’s where it all begins actually.
 Just like in any business, you have to
understand where you are and what can you
do.

7. #1 Phase - Online Research
 Who are your main competitors?
 What are they doing online?
 PPC, SEO, press releases, develop their own
products, do affiliate marketing or Adsense?
 What are their weaknesses?
 Do they offer a guarantee?
 Is their product really good?
 Do they build links constantly or not?

8. Who is your favourite customer?
 Where do they hangout: MySpace or
YouTube?
 Are they freebie seekers or desperate
buyers?
 What forces them to buy one or another
product?
Read reviews, forums, testimonials to find out
as much as you can about your target
market

9. #2 Phase – Data Analysis
 Write down what are the main strengths and
weaknesses of your competitors.
 Maybe you have more time than your
competitors?
 Or maybe you know some targeted traffic
source that others don’t.
 How might this affect your business?

10. Which are the places your
target market usually visits?
 What are their main concerns?
 Maybe they’re not satisfied with the products
in the market.
 Can offer something better, maybe in a form
of a bonus?

11. #3 Phase – Strategy Development
 When you already know your target market
and your competitors, you are able to start
creating your internet marketing strategy (or
strategies).
 Just sit down and think about: who you are
and what you can offer to the target market.

12. You must prioritize your web
marketing tactics.
 What marketing methods you’ll use and
which ones you can afford?
 PPC, SEO, email, blogging, podcasting, video
blogging, webinars, viral traffic generation,
link building, banner exchange or others…?
 Find out what’s going to bring you positive
ROI in the shortest time possible.

13. Do you have time
 Do you have enough time to perform search
engine optimization?
 If so, then sit and do everything you can, day
in day out, to rank at the top in search
engines.
 Don’t have time?
 Then buy PPC traffic and start testing your
landing pages effectively.
 Or buy resell rights to products and sell them
on ClickBank with the help of JV partners.

14. Do you have Money or Time
 Don’t have time AND money?
 Then you better get one or another,
otherwise you’re dead.
 You must find ways to get time or money.
 You need to think about how you can exploit
other people’s time and money to build your
own web business.
 You must do if you want to survive in this
competitive world.

15. #4 Phase – Monitoring
Performance
 The last step is to start monitoring your internet
marketing campaigns.
 Which keywords people typed into search
engines to find your site?
 Which keywords brought you the most money in
PPC marketing?
 Are you satisfied with your SEO rankings or not?
 Do majority of your visitors leave your site
without even spending 30 seconds? And so on…

16. Contd..
 Only with the help of close monitoring you
can discover what works and what doesn’t.
 Testing landing pages, testing Adwords ads
against each other (A/B split testing) can
show you some amazing results.
 And remember – you never know for sure
until youTEST it!

17. Final words
 There is no formula for an effective Internet
marketing strategy.
 It depends on your individual situation.
 When you realize your strengths and weaknesses,
you’ll be able to come up with a great marketing
plan.
 No matter if you’re thinking about Adsense site,
affiliate site or your own product.
 When you find out what you’re able to accomplish
with your resources at the moment, you can create a
great web marketing strategy for your online
business and finally breakthrough on the internet.

18. Thank you