Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. • Learn how to build a unique selling proposition for your product • Learn the best methods for how to sell a product to customers, no matter what you offer. • Overcome the sales learning curve, and sell products in both physical and online marketplaces.

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GREGORY V. DIEHL

2. For some people, talking about what they do is far more
difficult than actually doing it. The burden falls on
entrepreneurs to really analyze the value propositions
of their business, specifically embodied in each of the
products and services they offer. No two people ever
evaluate things in exactly the same way.
brandidentitybreakthrough.com
GREGORY V. DIEHL
AUTHOR, BRAND IDENTITY BREAKTHROUGH

3. Throughout history, the best minds with the most
valuable inventions have failed because they could not
get others to see the worth of their work. You can learn
to look at your own company the way that an outsider
with no previous exposure does.
brandidentitybreakthrough.com
GREGORY V. DIEHL
AUTHOR, BRAND IDENTITY BREAKTHROUGH

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5. Whether you lead a growing company, or are just
starting a business, Brand Identity Breakthrough
will give you a smarter way to think about new
product development and business model
generation.
brandidentitybreakthrough.com

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7. To you, the appeal of your product or
service is obvious. But your audience
doesn’t share your feelings. Why
don’t other people understand your
message? Talking about what you do
can be is more difficult than actually
doing it, especially if nobody taught
you how to focus on the most
pressing concerns of your audience.
Brand Identity Breakthrough will give
you the skills to talk about your idea
in the most compelling way possible.
brandidentitybreakthrough.com
BRAND IDENTITY BREAKTHROUGH IS FOR…
Learning to tell their story.

8. Where do you turn when your
startup’s former strategies stop
working? If you don’t know why
your customers like working with
you, you won’t know how to
optimize your approach. You won’t
know which actions are moving you
closer to or further away from your
goals. Brand Identity Breakthrough
will teach you how to identify what
makes your business valuable in
the eyes of your audience, and turn
it into the consistent focal point of
all your outreach.
brandidentitybreakthrough.com
BRAND IDENTITY BREAKTHROUGH IS FOR…
Who need a fresh new message.

9. Bigger goals require your company
to embrace a change in marketing
focus. Maybe you’ve reached a point
where your original messaging
strategy cannot take you any
further. It’s time to move goal posts,
and expand horizons. Is there a new
vertical you could easily break into if
you knew how to reframe your value
propositions or personality? Brand
Identity Breakthrough will teach you
how to present your company in line
with your higher ambitions.
brandidentitybreakthrough.com
BRAND IDENTITY BREAKTHROUGH IS FOR…
Looking to rebrand.

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Module 1: Why Identity Matters
Module 2: Creating Your Brand Identity
Module 3: Telling Your Story to the World

13. Learn to see your own value, the value of your business, and the value of
your products or services from the perspective of your customers.
brandidentitybreakthrough.com

14. These lectures will teach you to remove anything which does not immediately
increase the perception of the value you have to deliver. You will simplify and
refine to make the uniqueness of their value more obvious, so that their
presentation of what they do successfully converts the customer’s emotions
to pleasant ones that grab attention and make them want to buy.
brandidentitybreakthrough.com

15. To be an effective communicator is to be absolutely clear in your core
message. By learning how to be a better communicator, you will gain access
to a wide new world of opportunities which are only available if you know how
to talk in a way that makes others want to listen.
brandidentitybreakthrough.com

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PRAISE FOR BRAND IDENTITY BREAKTHROUGH

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PRAISE FOR BRAND IDENTITY BREAKTHROUGH

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PRAISE FOR BRAND IDENTITY BREAKTHROUGH

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Gregory V. Diehl understood the importance of universal ideals at a very young age. Diehl
has lived and worked in over 35 countries so far, offering straightforward solutions to
seekers of honest advice and compassionate support in the development of their identities.
Gregory's first book, Brand Identity Breakthrough, quickly shot to #1 bestseller in Public
Relations on Amazon, and is available in Kindle, print, and audiobook formats.
Find out more: www.brandidentitybreakthrough.com
Follow Gregory's progress: www.facebook.com/brandidentitybreakthrough
Brand Identity Breakthrough
260-247-8009
Gregory V. Diehl
contact@brandidentitybreakthrough.com

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