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Small business branding


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Small business branding

  1. 1. Small Business Branding: 5 Steps To Consider 1 08452570073 email:
  2. 2. Small Business Branding is something many business owners put to one side yet done properly it can bringuntold benefits.As an Seo company in Cumbria we work with a number of different companies some of whom embracebranding and others that are confused by the whole process. Especially when they are considering theironline marketing and the impact that they want it to have.From big brands to small, from corporate brands to personal branding – it’s the brand that’s the key.Although the name of your business and your logo on your business card and letterhead are part ofbranding, it is much more than that.Branding is about lots of little things adding up to a tipping point where amazing things can happen.Branding is about the feeling you create in your customer. We may not like this idea and feelings andemotions drive our behavior. Subtle though they may be. To help get you started, here are 5 things youneed to consider if you truly want to brand your small business for success:1) Have a Professionally Designed Website and LogoWhen it comes to marketing and brand recall, a unique logo and well designed website work best. Searchthe net and find sites that are either your direct competitors, or are in your industry. Take note of whatyou like and don’t like. When you find a site that really knocks your socks off, that’s the designer youwant to build your site. Oftentimes there will be a link to the designer somewhere on the home page. Ifnot, a query to the site owner will get you the contact info.2) Your Domain Name Should Be your Website NameNaming a site after its domain name is important, for the simple reason that when people think of yourwebsite, they’ll think of it by name. That’s what they’ll first try in their browser. It is also the easiestthing for them to remember, and whatever that is easily remembered, will be more likely to be tried outthan an obscure domain name.3) Optimise your Website Using Search Engine OptimisationThe easiest way to increase your organic search results are making sure your site has plenty of keywords.Use a keyword as part of your domain name, or if that isn’t possible, at least put them as part of thetitle of your site.Incoming links from authoritative sites also boost your page rankings. You can get these by asking for areciprocal link, or writing a comment on a blog or forum and including a link back to your site. Make sureyour comment adds to the discussion and isn’t just a half-hearted attempt to get a free link.4) Make Sure your Advertising Represents You in a Professional WayAs a small business owner, you don’t have a marketing department that generates new ideas to helpgrow your business. As a way around this, find a good business or marketing consultant who is willing tobecome part of your marketing team. 2 08452570073 email:
  3. 3. They will take the time and energy to research and cull through the thousands of promotional productsand ideas available and suggest the very specific ones that best represent you, your business, and yourgoals.They will help you “communicate” your brand to your desired target audience5) Maximize your Logo, Minimize your EgoPepsi and Nike already have the brand recognition where they can spend their marketing dollars on “egoadvertising”. As a small business owner, there’s no room for ego. Your marketing efforts should be usedto tell prospective clients who you are, what you have to offer, and where to find you. One of the bestways to do this is hand out promotional products that look good, have a high-perceived value and areuseful to your client.While there are many things involved with branding your small business, these simple steps should getyou started, are not too expensive to implement and will greatly impact your business.This article is by www.Mangobaypromotions.comTo You and Your Business SuccessDenise and Sharon 3 08452570073 email:
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 08452570073 email: