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3 Reputation
Damaging
Marketing
Claims
What are you
willing to do to
earn more business
from prospects?
The wrong anwser is
“anything.”
A lot of business go over
and beyond, especially
when it comes to their
marketing.
They make bodacious
claims that eventually
land them in hot water
legally.
Not to mention, over-the-
top marketing claims can
also leave a bad taste in
the mouths of dissatisfied
customers, further hurting
your business.
The following three
are the most notable,
since we are seeing
these types of claims
being made all the
time.
Giving specific income results.
Don't tell prospects you can help
them earn a six-figure income using
your methods. One legendary marketer
by the name of Frank Kern had to
learn this the hard way.
Misleading folks with false info
about results is a quick way to
cause a public uproar.
Oftentimes, strategies shared don't
include the steps and failures that
it took to gain that specific
result.
Promising quick success.
This usually raises a red flag among
consumers who are looking for a
solution. Unfortunately, a lot of
people still fall for this gimmick.
If your business is caught up in any
of these claims, you could end up
requiring reputation management to
restore your tarnished image.
www.cbs-cbs.com/
www.facebook.com/CorporateBusinessSolutions
www.youtube.com/user/cbsadvisers

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3 reputation damaging marketing claims

  • 2. What are you willing to do to earn more business from prospects? The wrong anwser is “anything.”
  • 3. A lot of business go over and beyond, especially when it comes to their marketing. They make bodacious claims that eventually land them in hot water legally.
  • 4. Not to mention, over-the- top marketing claims can also leave a bad taste in the mouths of dissatisfied customers, further hurting your business.
  • 5. The following three are the most notable, since we are seeing these types of claims being made all the time.
  • 6. Giving specific income results. Don't tell prospects you can help them earn a six-figure income using your methods. One legendary marketer by the name of Frank Kern had to learn this the hard way.
  • 7. Misleading folks with false info about results is a quick way to cause a public uproar. Oftentimes, strategies shared don't include the steps and failures that it took to gain that specific result.
  • 8. Promising quick success. This usually raises a red flag among consumers who are looking for a solution. Unfortunately, a lot of people still fall for this gimmick.
  • 9. If your business is caught up in any of these claims, you could end up requiring reputation management to restore your tarnished image. www.cbs-cbs.com/ www.facebook.com/CorporateBusinessSolutions www.youtube.com/user/cbsadvisers