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INTRANET TRENDS IN FINLAND 
Hanna P. Korhonen / North Patrol, 13.11.2014 
Results of the first 
Intranets in Finland 
study
How are the Finnish intranets doing? 
1. Typical elements of Finnish intranets 
2. Differencies and similarities between Finnish and Swedish intranets 
3. Intranet trends in Finland 
Intranets 2 in Finland study 2014 | North Patrol
Who am I? 
Hanna P. Korhonen 
Intranet & Web Communications Specialist 
• Communications professional specialised in 
online and internal communications 
• Involved with web projects since the mid- 
1990s 
• Over 10 years of professional experience with 
web services e.g. as an editor-in-chief, project 
manager, buyer product owner, 
administrator, and as well as leading 
extensive roll-outs and training users 
Intranets 3 in Finland study 2014 | North Patrol 
Twitter: 
@hannapkorhonen 
SlideShare: 
hannapkorhonen 
Email: hanna.korhonen 
@northpatrol.com 
northpatrol.com 
northpatrol.com/blog 
intranet-ostajanopas.fi
1. PROJECT 
PLANNING 
2. CONCEPT 
3. REQUIREMENTS 
SPECIFICATION 
4. TECHNOLOGY 
SELECTION 
5. COMPETITIVE 
BIDDING PROCESS 
6. PARTNER 
SELECTION 
7. PARTICIPATION IN 
STEERING GROUPS 
8. TRAINING AND 
SEMINARS 
• Vendor- and technology neutral consultancy 
for intranet, extranet and CMS projects 
• Helsinki-based, but most clients operate in 
Northern Europe, Scandinavia or Russia 
• Founded 2012, growing
THE INTRANETS IN FINLAND 2014 STUDY 
• Online survey 6 May – 8 June 2014 
• Especially intranet managers were recruited to answer the survey 
• 113 responses, presenting at at least 94 different organisations (some answers were 
anonymous) 
Intranets 5 in Finland study 2014 | North Patrol 
e.g. 
40 features studied under 5 themes: 
1. News and internal communications 
2. Interaction and social features 
3. Teamwork 
4. Operations management and 
business information 
5. The classics 
36 questions
70 % of the intranets 
are owned by 
Communications 
TYPICAL FINNISH INTRANET 
1. Links to common tools (82 %) 
2. Events calendar (81 %) 
3. Phone book (80 %) 
4. Organizational guidelines (80 %) 
5. Lunch menus (69 %) 
6. An internal news tool that is 
replacing email (68 %) 
7. Media monitoring results (65 %) 
8. Transactional services (e.g. travel 
invoices or applying vacation) (65 %) 
9. Commenting on content (63 %) 
10. Flea market (63 %) 
Intranets 6 in Finland study 2014 | North Patrol 
Intranet strategy and 
management: 
“Would you say the 
development of the 
intranet is purposeful and 
methodical?” 
22 % Not really 
56 % In some ways, yes 
23 % Absolutely
Finland 2014 Sweden 2014 
82 % Links to common tools 
80 % Phone book 
92 % Links to common tools 
89 % Phone book 
?? % News 
81 % Events calendar 
96 % News 
60 % Calendar 
63 % Commenting on content 
53 % Free-form discussion 
46 % Submitting initiatives/ideas 
22 % Building networks with other users 
57 % Commenting on content 
33 % Discussion forum 
33 % Submitting initiatives/ideas 
16 % Building networks with other users 
56 % Sites/spaces for teamwork 38 % Sites/spaces for teamwork 
59 % Key business indicators 33 % Key business indicators 
Sources: 
Finland: Intranets in Finland 2014 survey by North Patrol Oy 
Sweden: Hur mår Sveriges intranät? Trendundersökning 2014 by Web Service Award AB, Stockholm 2014
INTRANET PLATFORMS: FINLAND VS. SWEDEN 
12% 
0 
24% 
1% 
7% 
6% 
Microsoft SharePoint 
Other 
Atlassian Confluence 
Liferay 
Self-developed 
EPiServer 
Sources: 
Finland: Intranets in Finland 2014 survey by North Patrol Oy 
Sweden: Hur mår Sveriges intranät? Trendundersökning 2014 by Web Service Award AB, Stockholm 2014 
* Intranets in Sweden 2013 survey by IntraTeam 
38% 
3% 
0 
22% 
0% 
5% 
46% 
43% 
0% 10% 20% 30% 40% 50% 
SiteVision 
Finland 2013 Sweden 2014 
Same system 
also used for 
public website: 
28 % Finland 
52 % Sweden (*)
1. Breakthrough of mobile 
43 % 
of Finnish intranets are 
accessible with mobile devices 
 This will revolutionize the use of intranets for employees not working at a desk. 
 How do we utilize this opportunity?!? 
Intranets 10 in Finland study 2014 | North Patrol 
44 % 
of the respondents say that 
developing better mobile 
connections to the intranet is one 
of the most important issues to 
deal with in the near future.
2. Video content exploding 
71 % 
42 % will increase 
Publish videos 
in their intranets 
Intranets 11 in Finland study 2014 | North Patrol 
the use of video 
on their intranets
3. Increasingly social features 
63% 
50% 47% 46% 
Current situation. 
71 % 63 % 76 % 65 % 65 % 63 % 76 % 
% of the respondents say the following features are raising in importance 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
Intranets 12 in Finland study 2014 | North Patrol 
39% 38% 35% 
0% 
Commenting 
on content 
Publishing 
your personal 
profile 
Q&A sections Generating 
and sharing 
ideas and 
initiatives 
Liking content Publishing 
your own 
content, such 
as blogs 
Praising co-workers 
and 
rewarding for 
work well 
done
4. Wider collaboration possibilities 
56% 
45% 
Current situation. 
50 % 66 % 40 % 55 % 62 % 
60% 
50% 
40% 
30% 
20% 
10% 
Intranets 13 in Finland study 2014 | North Patrol 
34% 
24% 22% 
0% 
Sites or spaces for 
teamwork 
Editing team 
documents 
Workspaces / team 
sites available for 
every employee to 
follow 
Inviting external 
participants to the 
spaces/sites on 
their intranet 
Networking with 
other users 
% of the respondents say the following features are raising in importance
5. Integration into operational management 
59% 
46% 
Current situation. 
49 % 65 % 76 % 44 % 56 % 40 % 
% of the respondents say the following features are raising in importance 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
Intranets 14 in Finland study 2014 | North Patrol 
35% 31% 
19% 
11% 
0% 
Key business 
indicators 
Sharing initiatives 
or ideas to 
management 
review 
Praising co-workers 
and 
rewarding for 
work well done 
Business reports Customer 
feedback 
Information on 
competitors’ 
activities
6. Emphasis on transparency 
The principle of transparency and openness is growing in importance: 
 Many organizations have made all of their collaboration workspaces or team sites available for 
every employee to follow. 
 Transparency and openness means giving all users the same access rights to content and the same 
publishing rights to discussions, commenting, and blogging. 
Currently: in many cases only employees & management are present on intranets 
• Employees  personal profiles and photos, blogs, Q&A, comments, interviews, guidelines 
• Management  blogs, comments (with their photos from the personal profile), interviews 
Now growing in importance: 
• Making the current situation of the organisation visible  key business indicators, reports 
• Making the knowledge of the organisation visible  idea generation, professional blogs, Q&A 
• Making the customers, markets and other stakeholders visible  customer feedback, business 
reports, market analysis 
Intranets 15 in Finland study 2014 | North Patrol
Recommendations for intranet buyers 
by North Patrol 
1. There are many concepts for intranet, for different purposes and organisational 
cultures.  You cannot copy an intranet (or fancy features from a study!). 
2. First decide the concept.  Then choose the technology. 
3. Highly personalized front page is dead.  Instead spend your time thinking usable 
team sites/spaces or startingpoints for few selected roles, e.g. for sales, 
supervisors. 
4. Mobile access will revolutionase intranets and internal communications. But is 
the IT ready for that level of openness (security issues)?  Talk to you IT! 
5. Nobody wants to own collaboration or the information inside the organisation. 
Maybe communications just needs to grab it and make it work!? 
Intranets 16 in Finland study 2014 | North Patrol
• Slides on SlideShare: 
http://www.slideshare.net/hannapkorhonen 
• Further information about the study at 
http://northpatrol.com/blog 
• The full report (in Finnish): http://intranet-ostajanopas. 
fi/intranet-selvitys 
• Twitter: @hannapkorhonen &@NorthPatrol 
Thank you. 
17 North Patrol Oy

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Intranet trends in Finland 2014

  • 1. INTRANET TRENDS IN FINLAND Hanna P. Korhonen / North Patrol, 13.11.2014 Results of the first Intranets in Finland study
  • 2. How are the Finnish intranets doing? 1. Typical elements of Finnish intranets 2. Differencies and similarities between Finnish and Swedish intranets 3. Intranet trends in Finland Intranets 2 in Finland study 2014 | North Patrol
  • 3. Who am I? Hanna P. Korhonen Intranet & Web Communications Specialist • Communications professional specialised in online and internal communications • Involved with web projects since the mid- 1990s • Over 10 years of professional experience with web services e.g. as an editor-in-chief, project manager, buyer product owner, administrator, and as well as leading extensive roll-outs and training users Intranets 3 in Finland study 2014 | North Patrol Twitter: @hannapkorhonen SlideShare: hannapkorhonen Email: hanna.korhonen @northpatrol.com northpatrol.com northpatrol.com/blog intranet-ostajanopas.fi
  • 4. 1. PROJECT PLANNING 2. CONCEPT 3. REQUIREMENTS SPECIFICATION 4. TECHNOLOGY SELECTION 5. COMPETITIVE BIDDING PROCESS 6. PARTNER SELECTION 7. PARTICIPATION IN STEERING GROUPS 8. TRAINING AND SEMINARS • Vendor- and technology neutral consultancy for intranet, extranet and CMS projects • Helsinki-based, but most clients operate in Northern Europe, Scandinavia or Russia • Founded 2012, growing
  • 5. THE INTRANETS IN FINLAND 2014 STUDY • Online survey 6 May – 8 June 2014 • Especially intranet managers were recruited to answer the survey • 113 responses, presenting at at least 94 different organisations (some answers were anonymous) Intranets 5 in Finland study 2014 | North Patrol e.g. 40 features studied under 5 themes: 1. News and internal communications 2. Interaction and social features 3. Teamwork 4. Operations management and business information 5. The classics 36 questions
  • 6. 70 % of the intranets are owned by Communications TYPICAL FINNISH INTRANET 1. Links to common tools (82 %) 2. Events calendar (81 %) 3. Phone book (80 %) 4. Organizational guidelines (80 %) 5. Lunch menus (69 %) 6. An internal news tool that is replacing email (68 %) 7. Media monitoring results (65 %) 8. Transactional services (e.g. travel invoices or applying vacation) (65 %) 9. Commenting on content (63 %) 10. Flea market (63 %) Intranets 6 in Finland study 2014 | North Patrol Intranet strategy and management: “Would you say the development of the intranet is purposeful and methodical?” 22 % Not really 56 % In some ways, yes 23 % Absolutely
  • 7. Finland 2014 Sweden 2014 82 % Links to common tools 80 % Phone book 92 % Links to common tools 89 % Phone book ?? % News 81 % Events calendar 96 % News 60 % Calendar 63 % Commenting on content 53 % Free-form discussion 46 % Submitting initiatives/ideas 22 % Building networks with other users 57 % Commenting on content 33 % Discussion forum 33 % Submitting initiatives/ideas 16 % Building networks with other users 56 % Sites/spaces for teamwork 38 % Sites/spaces for teamwork 59 % Key business indicators 33 % Key business indicators Sources: Finland: Intranets in Finland 2014 survey by North Patrol Oy Sweden: Hur mår Sveriges intranät? Trendundersökning 2014 by Web Service Award AB, Stockholm 2014
  • 8. INTRANET PLATFORMS: FINLAND VS. SWEDEN 12% 0 24% 1% 7% 6% Microsoft SharePoint Other Atlassian Confluence Liferay Self-developed EPiServer Sources: Finland: Intranets in Finland 2014 survey by North Patrol Oy Sweden: Hur mår Sveriges intranät? Trendundersökning 2014 by Web Service Award AB, Stockholm 2014 * Intranets in Sweden 2013 survey by IntraTeam 38% 3% 0 22% 0% 5% 46% 43% 0% 10% 20% 30% 40% 50% SiteVision Finland 2013 Sweden 2014 Same system also used for public website: 28 % Finland 52 % Sweden (*)
  • 9. 1. Breakthrough of mobile 43 % of Finnish intranets are accessible with mobile devices  This will revolutionize the use of intranets for employees not working at a desk.  How do we utilize this opportunity?!? Intranets 10 in Finland study 2014 | North Patrol 44 % of the respondents say that developing better mobile connections to the intranet is one of the most important issues to deal with in the near future.
  • 10. 2. Video content exploding 71 % 42 % will increase Publish videos in their intranets Intranets 11 in Finland study 2014 | North Patrol the use of video on their intranets
  • 11. 3. Increasingly social features 63% 50% 47% 46% Current situation. 71 % 63 % 76 % 65 % 65 % 63 % 76 % % of the respondents say the following features are raising in importance 70% 60% 50% 40% 30% 20% 10% Intranets 12 in Finland study 2014 | North Patrol 39% 38% 35% 0% Commenting on content Publishing your personal profile Q&A sections Generating and sharing ideas and initiatives Liking content Publishing your own content, such as blogs Praising co-workers and rewarding for work well done
  • 12. 4. Wider collaboration possibilities 56% 45% Current situation. 50 % 66 % 40 % 55 % 62 % 60% 50% 40% 30% 20% 10% Intranets 13 in Finland study 2014 | North Patrol 34% 24% 22% 0% Sites or spaces for teamwork Editing team documents Workspaces / team sites available for every employee to follow Inviting external participants to the spaces/sites on their intranet Networking with other users % of the respondents say the following features are raising in importance
  • 13. 5. Integration into operational management 59% 46% Current situation. 49 % 65 % 76 % 44 % 56 % 40 % % of the respondents say the following features are raising in importance 70% 60% 50% 40% 30% 20% 10% Intranets 14 in Finland study 2014 | North Patrol 35% 31% 19% 11% 0% Key business indicators Sharing initiatives or ideas to management review Praising co-workers and rewarding for work well done Business reports Customer feedback Information on competitors’ activities
  • 14. 6. Emphasis on transparency The principle of transparency and openness is growing in importance:  Many organizations have made all of their collaboration workspaces or team sites available for every employee to follow.  Transparency and openness means giving all users the same access rights to content and the same publishing rights to discussions, commenting, and blogging. Currently: in many cases only employees & management are present on intranets • Employees  personal profiles and photos, blogs, Q&A, comments, interviews, guidelines • Management  blogs, comments (with their photos from the personal profile), interviews Now growing in importance: • Making the current situation of the organisation visible  key business indicators, reports • Making the knowledge of the organisation visible  idea generation, professional blogs, Q&A • Making the customers, markets and other stakeholders visible  customer feedback, business reports, market analysis Intranets 15 in Finland study 2014 | North Patrol
  • 15. Recommendations for intranet buyers by North Patrol 1. There are many concepts for intranet, for different purposes and organisational cultures.  You cannot copy an intranet (or fancy features from a study!). 2. First decide the concept.  Then choose the technology. 3. Highly personalized front page is dead.  Instead spend your time thinking usable team sites/spaces or startingpoints for few selected roles, e.g. for sales, supervisors. 4. Mobile access will revolutionase intranets and internal communications. But is the IT ready for that level of openness (security issues)?  Talk to you IT! 5. Nobody wants to own collaboration or the information inside the organisation. Maybe communications just needs to grab it and make it work!? Intranets 16 in Finland study 2014 | North Patrol
  • 16. • Slides on SlideShare: http://www.slideshare.net/hannapkorhonen • Further information about the study at http://northpatrol.com/blog • The full report (in Finnish): http://intranet-ostajanopas. fi/intranet-selvitys • Twitter: @hannapkorhonen &@NorthPatrol Thank you. 17 North Patrol Oy

Editor's Notes

  1. Intranets in Finland 2014 (Intranet-palvelut Suomessa 2014)This was the first time the Intranets in Finland survey was conducted. It ran from May 6 to June 8, 2014 and had 113 respondents from at least 94 different organizations representing all industries and business sectors, in sizes ranging from under 50 to over 10,000 employees. The survey by North Patrol included 36 questions.
  2. (For example, have measurable goals been set for your intranet; is personnel’s satisfaction with the intranet monitored, is its usability followed etc.?) Ownership: - Finland: 70 % communications 19 % IT administration 13 % no unit with total responsibility (10 % management 7 % other 4 % marketing 2 % human resources - independent unit) - Sweden: 77 % communications 18 % IT or Knowledge Management 11 % other (9 % human resources 7 % marketing 4 % management 4 % independent unit 2 % no unit with total responsibility)
  3. No significant differences in the roles of the intranets.  Intranets are being used for social purposes and communication, and approximately half of them also for teamwork. In both countries, the intranet owner is usually the communications department. In Finland, intranets are slightly more actively used. Mobile access and usage is also more common in Finland than in Sweden.
  4. A mobile revolution of intranets is about to happen very soon. The opportunity to use their intranet with mobile devices will revolutionize the use of intranets for employees not working at a desk (blue-collar workers). Currently, two out of five intranets in Finland are accessible with mobile devices. Half of the respondents say that making intranet accessible for mobile devices is one of the most important issues to deal with in the future. This is the case especially in private businesses, which represent half of the respondents of the study.
  5. Video content is published only on less than half of today’s intranets. Large organizations have been the first to introduce the use of video. The use of video content is increasing significantly. Three of four respondents state that they. Videos are the 3rd most rising in importance of the 40 features studied.
  6. Social features on intranets are already very common. Currently, however, they tend to be quite limited—for example having a possibility to comment only on intranet news. Social is now turning a new leaf. The new social intranets are all about having social elements integrated into every feature and functionality. People you work with are present on the intranet with their own faces and with their own thoughts, through, for example, blogging, sharing, and in collaboration tools. According to the survey, especially the following social and community features of intranets are raising in importance: All these eight features make it to the top-10 of features rising in importance. All in all, 40 features were studied.
  7. Team sites, group workspaces, and other tools to support team and project collaboration are quite commonly found on Finnish intranets. Organizations provide the sites or spaces for teamwork either as part of the common intranet or on a special platform separate from the traditional intranet. Only one in four respondents say they have made it possible to invite external participants to the spaces or sites on their intranet, but half of the respondents say the possibility to do so is becoming more important in the future. In the service sector, sharing knowledge in an organized way on intranets will help bring the tacit knowledge of employees to light, and build the information and knowledge capital of the organization.
  8. Using intranet as a leadership and operations management tool is a fast advancing intranet concept, according to the study. The intranet is becoming a more integrated part of the toolbox for organizational management. The thoughts and ideas of top management, middle management, employees—and now also the clients— are pulled together on intranets into a common dialogue. Management has become social and transparent on intranets; managers are present with their own faces like all other members of the organization. An increasing number of Finnish intranets are used for praising co-workers and rewarding for work well done, giving information behind decisions, generating and sharing ideas, handling and publishing feedback from clients, and for publishing market and competitor data. These features are overwhelmingly important in the trade and services, as well as the banking, finance and insurance sectors compared with any other sectors.
  9. The principle of transparency and openness is growing in importance, according to the study. Transparency and openness means giving all users the same access rights to content and the same publishing rights to discussions, commenting, and blogging. Most of the organizations studied have made their intranets remotely available. Also, most of the organizations have made all of their collaboration workspaces or team sites available for every employee to follow. The smaller the organization, the more typical this principle of transparency is. In the future, according to the respondents, the intranet features boosting the transparency of the organization will become even more important. These features include generating and sharing ideas and initiatives. As an interesting curiosity, even the heavily regulated banking, finance and insurance sector is about to take the principles of openness in use.