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Making intranets work (for communicators) James Robertson, Step Two Designs (jamesr@steptwo.com.au)
Structure of the workshop <ul><li>The workshop will be highly interactive </li></ul><ul><li>Please share your experiences ...
About Step Two Designs <ul><li>We provide vendor-neutral consulting, coaching and mentoring, in the areas of: </li></ul><u...
Intranet Innovations 2007 <ul><li>115-page report shares the results of the inaugural Intranet Innovation Awards </li></ul...
6x2 methodology for intranets <ul><li>95 page report providing an entirely new methodology for managing intranets </li></u...
Improving Intranet Search <ul><li>115 page report providing a practical and comprehensive approach for improving the effec...
Staff Directories report <ul><li>91 page report containing best-practice approaches for designing an online staff (phone) ...
Intranet Review Toolkit <ul><li>Comprehensive set of heuristics for conducting an intranet expert review </li></ul><ul><li...
<ul><li>Professional community for intranet teams: discover best practice, keep current with trends and share experiences ...
Topics covered <ul><li>The ideal intranet? </li></ul><ul><li>Intranet evolution </li></ul><ul><li>Four key purposes of an ...
The ideal intranet
Ideal intranet? <ul><li>Activity At your tables, select the ten cards out of the  Microsoft Product Reaction Cards  that b...
The evolution of intranets
The evolution of intranets <ul><li>There has been an (ongoing) evolution of intranets: </li></ul><ul><li>Phase 1: intranet...
Phase 1: the intranet is born!
Phase 2: rapid organic growth
Common problems emerge…
Phase 3: repeated redesigns
Phase 4: usability & IA
Phase 5: useful, not just usable
Phase 6: intranet as a business tool
The evolution of intranets <ul><li>Phase 1: intranet is born! </li></ul><ul><li>Phase 2: rapid organic growth </li></ul><u...
Four key purposes of an intranet
Content…
…  communication …
…  collaboration …
…  activity
Intranets for communicators
Intranets are an important internal communications channel
“ Management Communication”  •  Communication World  •  March-April 2005  •  pp 18-22
 
Staff, however, are not coming to the intranet just for news …
 …  they are looking for a specific piece of information …
 …  or they want to complete a specific task
An intranet will only be used if it is useful
Start by making the intranet more useful, comms benefits will follow
Delivering a better intranet?
Delivering a better intranet? <ul><li>Discussion What concrete steps can we take to deliver a better intranet (for communi...
Further resources
Articles <ul><li>Intranet Innovation Awards winners for 2007 www.steptwo.com.au/papers/kmc_iia2007 </li></ul><ul><li>Intra...
Questions? <ul><li>James Robertson [email_address] </li></ul><ul><li>Please fill in the feedback form before leaving </li>...
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Making intranets work (for communicators)

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The slides from a 1.5 hour workshop given at the IABC "Communicators Day Out" conference held in Sydney on 23 November 2007.

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Making intranets work (for communicators)

  1. 1. Making intranets work (for communicators) James Robertson, Step Two Designs (jamesr@steptwo.com.au)
  2. 2. Structure of the workshop <ul><li>The workshop will be highly interactive </li></ul><ul><li>Please share your experiences and ideas </li></ul><ul><li>Ask questions at any point! </li></ul><ul><li>The goal of the workshop is to ‘problem solve’ </li></ul><ul><li>It is up to you to chase up interesting topics with the other workshop participants </li></ul><ul><li>There has been a lot packed into the session, so we’ll all be tired by the end! </li></ul>
  3. 3. About Step Two Designs <ul><li>We provide vendor-neutral consulting, coaching and mentoring, in the areas of: </li></ul><ul><li>Identify intranet needs </li></ul><ul><li>Developing an intranet strategy </li></ul><ul><li>Improving the structure and design of intranets </li></ul><ul><li>Selecting a content management system </li></ul><ul><li>Applying knowledge management in practice </li></ul><ul><li>Our focus is on providing organisations with the knowledge and skills they need </li></ul>
  4. 4. Intranet Innovations 2007 <ul><li>115-page report shares the results of the inaugural Intranet Innovation Awards </li></ul><ul><li>Winners across four categories, with commended entries </li></ul><ul><li>Provides screenshots and examples </li></ul>
  5. 5. 6x2 methodology for intranets <ul><li>95 page report providing an entirely new methodology for managing intranets </li></ul><ul><li>Focuses on delivering intranet improvements that will also help the intranet team gain greater resources </li></ul>
  6. 6. Improving Intranet Search <ul><li>115 page report providing a practical and comprehensive approach for improving the effectiveness of search </li></ul><ul><li>Screenshots and tips throughout </li></ul>
  7. 7. Staff Directories report <ul><li>91 page report containing best-practice approaches for designing an online staff (phone) directory </li></ul><ul><li>Contains many screenshots, as well as the results of a global survey </li></ul>
  8. 8. Intranet Review Toolkit <ul><li>Comprehensive set of heuristics for conducting an intranet expert review </li></ul><ul><li>Free (Creative Commons) </li></ul>www.IntranetReviewToolkit.org
  9. 9. <ul><li>Professional community for intranet teams: discover best practice, keep current with trends and share experiences </li></ul><ul><li>Yearly subscription includes four workshops, members-only website, how-to guides, access to international experts and much more </li></ul><ul><li>Full-time dedicated forum manager, Catherine Grenfell </li></ul><ul><li>Full details & current members at: www.intranetleadership.com.au </li></ul>
  10. 10. Topics covered <ul><li>The ideal intranet? </li></ul><ul><li>Intranet evolution </li></ul><ul><li>Four key purposes of an intranet </li></ul><ul><li>Intranets for communicators </li></ul><ul><li>Delivering a better intranet? </li></ul>
  11. 11. The ideal intranet
  12. 12. Ideal intranet? <ul><li>Activity At your tables, select the ten cards out of the Microsoft Product Reaction Cards that best describe the “perfect” intranet. </li></ul>
  13. 13. The evolution of intranets
  14. 14. The evolution of intranets <ul><li>There has been an (ongoing) evolution of intranets: </li></ul><ul><li>Phase 1: intranet is born! </li></ul><ul><li>Phase 2: rapid organic growth </li></ul><ul><li>Phase 3: repeated redesigns </li></ul><ul><li>Phase 4: usability & IA </li></ul><ul><li>Phase 5: useful, not just usable </li></ul><ul><li>Phase 6: intranet as a business tool </li></ul>
  15. 15. Phase 1: the intranet is born!
  16. 16. Phase 2: rapid organic growth
  17. 17. Common problems emerge…
  18. 18. Phase 3: repeated redesigns
  19. 19. Phase 4: usability & IA
  20. 20. Phase 5: useful, not just usable
  21. 21. Phase 6: intranet as a business tool
  22. 22. The evolution of intranets <ul><li>Phase 1: intranet is born! </li></ul><ul><li>Phase 2: rapid organic growth </li></ul><ul><li>Phase 3: repeated redesigns </li></ul><ul><li>Phase 4: usability & IA </li></ul><ul><li>Phase 5: useful, not just usable </li></ul><ul><li>Phase 6: intranet as a business tool </li></ul>
  23. 23. Four key purposes of an intranet
  24. 24. Content…
  25. 25. … communication …
  26. 26. … collaboration …
  27. 27. … activity
  28. 28. Intranets for communicators
  29. 29. Intranets are an important internal communications channel
  30. 30. “ Management Communication” • Communication World • March-April 2005 • pp 18-22
  31. 32. Staff, however, are not coming to the intranet just for news …
  32. 33. … they are looking for a specific piece of information …
  33. 34. … or they want to complete a specific task
  34. 35. An intranet will only be used if it is useful
  35. 36. Start by making the intranet more useful, comms benefits will follow
  36. 37. Delivering a better intranet?
  37. 38. Delivering a better intranet? <ul><li>Discussion What concrete steps can we take to deliver a better intranet (for communicators)? </li></ul>
  38. 39. Further resources
  39. 40. Articles <ul><li>Intranet Innovation Awards winners for 2007 www.steptwo.com.au/papers/kmc_iia2007 </li></ul><ul><li>Intranets as a news channel www.steptwo.com.au/papers/kmc_intranetnews </li></ul><ul><li>Creating an &quot;intranet concept&quot; www.steptwo.com.au/papers/kmc_intranetconcept </li></ul><ul><li>Conducting intranet needs analysis www.steptwo.com.au/papers/kmc_needsanalysis </li></ul><ul><li>… plus many, many more </li></ul>
  40. 41. Questions? <ul><li>James Robertson [email_address] </li></ul><ul><li>Please fill in the feedback form before leaving </li></ul><ul><li>Website: www.steptwo.com.au </li></ul><ul><li>RSS feed: www.steptwo.com.au/columntwo/index.xml </li></ul><ul><li>Download many more articles off the site, and read my blog to keep up-to-date on news, ideas and useful resources </li></ul>

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