Moving your intranet project forward - Workshop IntraTeam Event Copenhagen 2015

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My colleague Joep van Loon (@joepvanloon) and I gave a workshop about moving your intranet project forward at the 2015 IntraTeam Event in Copenhagen

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Moving your intranet project forward - Workshop IntraTeam Event Copenhagen 2015

  1. 1. Moving your intranet project forward IntraTeam Event Copenhagen, February 24th 2015
  2. 2. And who are you? What’s your name? What’s your job? What do you want to learn?
  3. 3. What are we going to do? 1. How to move your intranet project forward? 2. Setting up your project organization 3. Strategy & concept development 4. Common pitfalls 5. Wrap-up and takeaway
  4. 4. 1. How to move your project forward?
  5. 5. Intranet projects are extremely complex
  6. 6. Listen Build Design Govern Adopt &
  7. 7. Entopic intranet roadmap partner selection strategy concept interaction design visual design functional design content design cms selection front end development cms implementation content production content publication test live project management maintenance communication, adoption and change
  8. 8. To scrum or not to scrum Con’s 1. Intranet development is organizational change 2. Not every organization is fit for scrum 3. Strategy and concept are not Sprints, are they? 4. Choose technology too soon? 5. Where does content fit in? Pro’s 1. Agile methodology 2. Standard for software development 3. Get results quickly, improve continuously
  9. 9. Getting the basics right 1. Employee involvement (broad participation) A social intranet requires a social project approach 2. User-centered approach (don’t start with technology) IT isn’t going to use the intranet, the employee is, plus it should support business goals 3. Integral approach (user, content, design, tech) Don’t forget content! (Creation, Search and Navigation) 4. Stakeholder management (talk about what’s happening) An intranet projects has implications for the whole organization 5. Executive sponsorship That’s where the money comes from and it drives adoption Any other insights?
  10. 10. 2. Setting up the intranet project organization
  11. 11. First assignment How would you go about setting up the project organization? Sit together in groups of 3-4 people Start by answering the question for your own organization (5 min.) Discuss the results in your small group and give each other feedback (10 min.) Discuss results together (15 min.) Some questions to get you going: Which departments are key? Who is in the lead? What about budget and sponsorship? Which skills are needed in the project? How will employees be involved?
  12. 12. Discussion Do you always need IT or Comms? Or HR? Does senior management really have to be on board? Request for budget at once or in small pieces?
  13. 13. 3. Strategy & concept development
  14. 14. Intranet strategy What are the objectives in this phase?
  15. 15. Second assignment How would you go about planning the strategy phase? Sit together in groups of 3-4 people Start by answering the question for your own organization (5 min.) Discuss the results in your small group and give each other feedback (10 min.) Discuss results together (15 min.) How will you go about… research? co-creation? presenting the results?
  16. 16. ReportCo-createListen
  17. 17. ReportCo-createListen What is the context of the intranet? What are the employee needs? What are the organizational needs?
  18. 18. ReportCo-create What is the context of the intranet? What are the employee needs? What are the organizational needs? What is our vision, goal and strategy? Which content and tasks are important? How will this be visualized?
  19. 19. Report What is the context of the intranet? What are the employee needs? What are the organizational needs? What is our vision, goal and strategy? Which content and tasks are important? How will this be visualized? Summarize Visualize Recommendations Define roadmap Project approach
  20. 20. How to translate strategy to design? Steps in the concept phase
  21. 21. High level information architecture
  22. 22. Top tasks For example: 1. Find people 2. Restaurant menu 3. KPI scoreboard 4. Reserve meeting rooms 5. Declarations
  23. 23. Design principles For example: There is no content without a person attached to it Information is either correct and up-to-date OR it is not on the intranet Content is tailored to one’s needs: personalized and in context Social is in the DNA of the intranet Search and navigation are clear and simple
  24. 24. Prototype high level
  25. 25. Prototype in detail
  26. 26. Visual concept
  27. 27. Visual concept
  28. 28. Visual concept
  29. 29. Visual concept
  30. 30. Elements of a concept High level information architecture Top tasks Design principles Prototype Visual concept
  31. 31. 4. Common pitfalls
  32. 32. Third assignment Take 5 minutes to write down pitfalls for intranet projects
  33. 33. Most common pitfalls 1. Technology first 2. Goal/strategy defined in isolation 3. No business focus (how does the intranet help product/services development, sales, etc.?) 4. Mono-disciplinary approach 5. No support from (senior) management 6. Too much at once 7. Project doesn’t show results quickly 8. Wrong choice of platform 9. No budget for development phase and continuous improvement 10. Focus on strategy and design, content is forgotten 11. Focus on project only, not on ‘go live’ phase 12. Governance is forgotten 13. Adoption is forgotten (if needed)
  34. 34. 5. Wrap-up & takeaway
  35. 35. Key points to make your intranet succeed 1. A shared goal and strategy 2. Integral approach (content, design, technology, organization) 3. Choose a platform after concepting/designing 4. It’s about design, technology, content and the user 5. Changing how an organization works during the project: it is about people, not IT 6. Always use real content 7. More interactive intranets require more interactive project approaches
  36. 36. 38 Entopic intranet roadmap budget partner selection strategy concept interaction design visual design functional design content design live project management maintenance communication, adoption and change front end development cms implementation content production content publication test cms selection
  37. 37. Tak Thank you samuel@entopic.com info-architecture.blogspot.com @driessen www.linkedin.com/in/samueldriessen joep@entopic.com joepvanloon.info @joepvanloon www.linkedin.com/in/joepvanloon

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