Hammam Qafeasha is applying for a digital marketing position and has extensive experience in digital marketing. He currently works as the Community Lead for Nokia Maps for the MEA region, where he has executed digital marketing strategies. He has a degree in Digital Marketing from Ireland and certifications in Google Analytics, AdWords, and mobile apps analytics. Qafeasha has a strong passion for digital marketing and wants to focus 100% of his time on digital marketing strategies and tactics. He believes that digital marketing is crucial for business success today.

1. HAMMAM QAFEASHA, PMP,MBA +971551036109
Hammam.qafeasha@hotmail.com
ae.linkedin.com/in/hammamqafeasha
DOB: 27th May, 1987
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<p>Cover Letter</p>
And I thought putting an ad on TV, participating in a focus group discussion followed by seeing a billboard
signage with my brand message was the core of businesses success. It took 1,288 hours, 244 students, 9
universities, 3 Microsoft marketers and one mega event to make me realize that for a business to succeed in
today’s world, it must have a vigorous digital footprint. I strongly believe that without a robust digital marketing
strategy in place, acquiring new client, sustaining current ones and impactful revenue generating opportunities
will likely be damaged.
For all the above, digital marketing for me is not just a career, it is a very strong passion. I currently work as the
Community Lead for Nokia Maps for the MEA region. Over the past 1.5 year, I have been working very closely
with Nokia/Microsoft marketing team on several marketing projects including the famous crowd sourcing
project that won us several awards on the Microsoft and Nokia side. While my role entails applying digital
marketing strategies on the communities we open in the 70+ countries I am responsible for, it remains part of
my role. I am very enthusiastic about digital marketing that I want to spend 100% of my time doing just that and
hence sending my CV to you.
My passion for digital marketing has grown tremendously since then that I went all the way to Ireland to earn a
Digital Marketing Degree from the Digital Marketing Institute in Dublin, Ireland. I even started applying for
Google Certification and already received my Mobile Apps Analytics Certification and applying for more on
Analytics, AdWords, conversion, organic and paid search and everything else there is.
I really want a chance to prove myself in this field and I have no doubt you will come to consider me an excellent
asset and someone who is very eager to learn and constantly challenging himself to achieve more.
Just to recap, I have a:
 Solid foundation in marketing affairs: As a Community Lead for MEA, I have been responsible for
developing and executing a crowdsourcing project along with the Microsoft marketing team that led to
a 55% increase in Lumia phones sales in Oman quarter on quarter. I have been awarded by Nokia team
for the results achieved as well as by Microsoft team for the marketing results achieved with the
marketing team. I have worked closely with Microsoft marketing team for over 1 year and learned a
multitude of skills including but not limited to: creating a 360 marketing plan, conducting qualitative and
quantitative consumer research, securing sponsors and conducting events along with media planning. I
have also gained extensive experience in giving marketing presentations to the management and
external business stakeholders.
 MBA & Digital Marketing Institute Diploma: I have finished my MBA with
several courses in management, marketing, market research and
consumer understanding. I have also travelled to Ireland on my own
expense to get a degree in Digital Marketing from the prestigious Digital
Marketing Institute in Dublin to strengthen my digital marketing
I would very much appreciate if I can meet up with you to convince you in person
with my passion and genuine desire to be part of your team..
Hammam Qafeasha

2. HAMMAM QAFEASHA, PMP,MBA +971551036109
Hammam.qafeasha@hotmail.com
ae.linkedin.com/in/hammamqafeasha
DOB: 27th May, 1987
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<P>WHO AM I? </P>
I am a very passionate Community Leader responsible for the Middle East and Africa region with strong
association to the digital marketing field. I have strong understanding of current online
marketing concepts, strategy and best practice and I have a degree in Digital Marketing from
Ireland's Digital Marketing Institute. I have been consistently rated exceptional and I bring
proven experience in delivering innovative complex projects on-time, under budget, meeting
milestones and communicating effectively. Notable qualifications include: Digital Marketing
Degree, PMP Certified & MBA holder. I initiated an award-winning crowdsourcing project in the
region that later became a case study in both Nokia and Microsoft and is now being rolled out
globally. My goal is to work in a robust digital marketing firm to sharpen my skills and add
value to.
<P>CAREER HIGHLIGHTS</P>
Global Dare to Disrupt Award from Microsoft Q3 ‘14
Global Innovation Award from HERE Regional Map & Content (RMC) Q1 ‘14
<P>EMPLOYMENT</P>
HERE a Nokia Subsidiary (formerly NAVTEQ), June ‘10 – Present
Designation – Community Manger – Middle East & Africa
- Initiated a full revamp of the communities approach currently being followed globally where traditional
methods of approaching student directly are deployed. The new plan is a comprehensive digital plan where
students will be crowdsourced online through the following:
 Devising strategies to drive online traffic to the crowdsourcing website
 Tracking conversion rates and making improvements to the website
 Developing and managing digital marketing campaigns that increase conversions and referrals
 Utilising a range of techniques to reach communities online including SEO, Display and PPC
 Devising and executing the social media strategy for the company
 Managing online brand and product campaigns to raise brand awareness.
 Planning and controlling the budget of all digital marketing initiatives in the region
 Evaluating online research, market conditions and competitor data.
Designation – Team Lead & Project Manager for Oman & UAE
Marketing & Managerial Responsibilities:
- Initiated, developed and executed Nokia HERE’s first ever crowdsourcing project with great success of
accumulating over 10,000 KM of roads, 25,000 places and 7 sponsors to the project as well as an
increase in smartphones sales for Nokia devices at a 155 index quarter on quarter.
- Worked closely with Microsoft marketing team for over 1.5 year on the crowdsourcing project and
participated in several marketing initiatives
- Recommended to the global operations team a new solution to collect street data that replaces the
current cumbersome world-wide used handheld system. The new solution has more features and
collects data with better accuracy at a fraction of the time. Global is now considering adopting the
project and changing the data collection system worldwide.
- Set up and kicked off the handover of the crowdsourcing project to the rest of the global markets in
Europe, USA and Asia to replicate the initiative.
Leica Geosystem - Jordan, Jun ‘09- May ’10
 Designation - Sales Engineer
- Searched for new clients who might benefit from the company products or services and
maximising client potential in designated regions
- Helped develop long-term relationships with clients through managing and interpreting
their requirements

3. HAMMAM QAFEASHA, PMP,MBA +971551036109
Hammam.qafeasha@hotmail.com
ae.linkedin.com/in/hammamqafeasha
DOB: 27th May, 1987
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- Provided pre-sales technical assistance and product education, and after-sales support services
- Supported marketing activities by attending trade shows, conferences and other marketing events
Quiz Shabab Newspaper - Jordan, Jan ‘08- Mar ‘10
 Designation – Co-Founder
- Co-founded Quiz Shabab Newspaper, the first Jordanian paper that targets university
students and managed to get multinational companies to sponsor the paper from day one.
<P>QUALIFICATIONS, AWARDS AND SKILLS</P>
- Digital Marketing: SEO, PPC, Display, Analytics, Mobile and email marketing
- Project Management Skills: PMP Certified. Carried out a multitude of projects and consistently over delivered
on targets, working on MS Project and Primavera.
- Awards and recognitions: 1) Global Dare to Disrupt Award from Microsoft 2) Global Innovation Award from
HERE Regional Map & Content (RMC)
- Problem solving skills, conflict resolution, negotiation and leadership skill
- Communication Skills: Excellent presentation skills
<P>EDUCATION</P>
Digital Marketing Institute, Master in Digital Marketing, Ireland
Digital Marketing Institute, Professional Diploma in Digital Marketing, Ireland Dec 2014
Mobile Apps Analytics Fundamentals, Google Analytics Academy Jan 2015
Double Click Masthead Certified 2015.
Google AdWords Qualified: Search Advertising. Jan 2015
Google AdWords Qualified: Display Advertising. Jan 2015
Chifley Business School, MBA, Australia Sep 2014
PMP: Finished the 35 hours pre-requisite training. Oct 2014
Al Balqa Applied University, BSc, Geomatics Engineering May 2010
<P>TRAININGS</P>
- The Seven Habits of Highly Effective People Oct ’14, Dubai, UAE
- Human Resources Module April ’14, Dubai, UAE
- Introduction to Media and Media Training, Carat Jan ’14, Dubai, UAE
- Introduction to Creative Agencies & Agency of Record, JWT Jan ’14, Dubai, UAE
- Supply Chain Essentials Module May ’13, Dubai, UAE
- Customer Service Excellence Module Jun ’13, Dubai, UAE
- Transit Navigation Maps Training May ’11, London, UK
- Arc GIS/Atlas systems for building navigation maps Sep ’10, Casablanca, Morocco
<P>LANGUAGES & COMPUTER SKILLS</P>
- Perfect command of written and spoken English and Arabic
- Perfect command of MS Project
- Perfect command of MS Office (Word, Excel, PowerPoint, Access) and SharePoint creation.
<P>HOBBIES</P>
- Sports: cycling and swimming
- Cinematography

4. HAMMAM QAFEASHA, PMP,MBA +971551036109
Hammam.qafeasha@hotmail.com
ae.linkedin.com/in/hammamqafeasha
DOB: 27th May, 1987
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Recommendations

5. HAMMAM QAFEASHA, PMP,MBA +971551036109
Hammam.qafeasha@hotmail.com
ae.linkedin.com/in/hammamqafeasha
DOB: 27th May, 1987
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