Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Marketing Strategy (Retail Industry) - Philippines 4.0 Skills Forum, Leaping the Gap

91 views

Published on

Big thank you to the Philippines Department of Trade and Industry (DTI) for having the Singapore Delegates over at the Philippines 4.0 Skills Forum!

 We have also edit the talk into a 28 min video, Social Media Strategy for Retail Sector (Philippines 4.0 Skills Forum).

  Video is on YouTube: https://youtu.be/7zp3iP8sk7s

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media Marketing Strategy (Retail Industry) - Philippines 4.0 Skills Forum, Leaping the Gap

  1. 1. Social Media Strategies for the Retail Sector@skydigitalagency
 hello@skycrm.asia
 www.skydigitalagency.com
 http://bit.ly/skydigital-youtube Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency
  2. 2. Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia A little about me… Founded in 2010 Rebranded in 2014 Founded in 2015 Collaborations in 2019Associate Adult Educator Trainer in Instagram Marketing & Email Marketing Courses
  3. 3. Video to watch: https://www.youtube.com/watch?v=7t2uI42dY9A
  4. 4. Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Industry 1.0 to 4.0 Most businesses define your business as what you do, instead of the benefits you provide. - Guy Kawasaki Telephone to Internet (SMS to What’sApp), 
 Printer / Laser printer, to 3D printer WHAT IS 4.0? Internet of things. Digital Transformation. Virtual Experience. ICE 1.0, ICE HARVESTING Late 1800s, early 1900s Bigger Horse, Bigger Saw ICE 2.0, ICE FACTORY No limitations by climate and season. ICE 3.0, FREEZER Personal Ice Factory, like a Personal PC
  5. 5. Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia What is Industry 4.0? Who owns the largest amount of hotels around the world? Who owns the largest cab fleet around ASIA? Largest retail company in the world?
  6. 6. Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Barnes & Nobles B&N responded by trying to get in on the ebook craze and created their ereader, the NOOK. While the logic was certainly there, this was, ultimately, a failed venture, losing the company more than a billion dollars. Burning through four CEOs in five years and closing over 150 bookstores in the past decade Source: https://bookriot.com/2019/08/27/what-happened-to- barnes-and-noble-and-whats-in-store-for-the-chain/
  7. 7. What are the Benefits of Social Media Marketing? Here are some Key Benefits of Social Media Marketing: Saves Time vs Traditional Marketing Campaigns Real Time Analysis of Campaign Results & ROI Economical for SMEs, even more so for MNCs Instant Feedback, Received well or not Provides Flexibility to change and improve Ability to Target Specific Audiences © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  8. 8. 1 In 1920s, we had Colour in Print of Magazines In 1960s, we had the Emotional Impact that changed the Creative Industry. In 2000, Google launched AdWords by Intent revolutionise advertising. In 2012, Facebook introduced targeted advertising, in 2013 Facebook buys Atlas Solutions from Microsoft for $100 million, and started serving re-targeting ads. In the 1800s, we had print in black and white. 120 years 40 years 40 years 12 years 1. Understand the evolution of advertising © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  9. 9. 1What is key in every country but has not evolved? © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  10. 10. Sales v.s. Marketing What is Sales? Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  11. 11. Sales v.s. Marketing What is Marketing? © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency
  12. 12. Biggest Problem: Many are SELLING © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency
  13. 13. “The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency
  14. 14. ©2019 Sky CRM Pte Ltd | 1-day Social Media Marketing BootCamp Types of Posts on Facebook? What happens when a video finishes on Facebook?
  15. 15. ©2019 Sky CRM Pte Ltd | 1-day Social Media Marketing BootCamp What Facebook has to offer Businesses? These are the options and type of Posts and Ads you can post on Facebook. Knowing the Pros and Cons of Each Posts
  16. 16. ©2019 Sky CRM Pte Ltd | 1-day Social Media Marketing BootCamp Instant Experience
  17. 17. ©2019 Sky CRM Pte Ltd | 1-day Social Media Marketing BootCamp Instant Experience
  18. 18. 1 Social Media Marketing & Advertising vs Traditional Advertising Flyer Advertising
 • Design $350
 • Printing $500
 • Distribution $500 (5 days) Total: $1,350 Social Media Advertising
 • Design $150
 • Professional Fees $300
 • Ads Distribution $500
 Total: $650 / $950 Reach
 with $500 = 5,000 people bound by distribution location Reach
 with $500 = 40K to 50K unique and targeted advertising based on gender, location, interest and engagements with you © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  19. 19. ©2019 Sky CRM Pte Ltd | 1-day Social Media Marketing BootCamp Test your Ads!
  20. 20. Majority of our marketing and advertising messages, jump from awareness to action! AWARENESS,
 or Attracting Attention INTEREST,
 Generating Interest DESIRE,
 Stimulating Desire ACTION, 
 Spurring Action 2. A.I.D.A How can we improve your social media marketing? © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  21. 21. “The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency
  22. 22. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia 3. Understand who your customers are, and their buyer’s journey AWARENESS CONSIDERATION DECISION 1. Course Content
 2. Course Fees (Grants) 3. Trainer Profile 4. Convenience of location (Raffles Place) 5. Regular schedules 6. Video tips on YouTube, Peatix 7. Visually appealing website 8. Active and/or Advertise on Social Media 9. Testimonials (Website) 10. Facebook / Google Reviews (Credibility) 11. FREE Ebooks: Website / Facebook Ad 12. EventBrite / Peatix
  23. 23. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee EAT Launchpad Trainer
 Sky Digital Agency CDMO
  24. 24. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee EAT Launchpad Trainer
 Sky Digital Agency CDMO
  25. 25. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee EAT Launchpad Trainer
 Sky Digital Agency CDMO
  26. 26. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Charmaine Lee EAT Launchpad Trainer
 Sky Digital Agency CDMO
  27. 27. 1 4. Map out a Sales Funnel for your Social Media Marketing Strategy © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia What is your Enticing/ Valuable Offer? Social Media Ads Capture their Emails with Giveaways Send them emails to nurture them Make a sale / Offer to purchase
  28. 28. 1 5. Landing Pages v.s. Website © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia 1. Your Unique Selling Proposition (USP) 
 • The main headline 
 • A supporting headline 
 2. The hero shot • Image or video showing context of use 
 3. The benefits of your offering 
 • A bulleted list summary of benefits 
 
 4. Social proof 
 • Testimonials or reviews 
 5. A single conversion goal
  29. 29. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia YouTube Video: https://www.youtube.com/watch?v=3Sk7cOqB9Dk Why use Landing Pages?
  30. 30. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia YouTube Video: https://www.youtube.com/watch?v=cbtf1oyNg-8 Why use Landing Pages?
  31. 31. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  32. 32. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia
  33. 33. 6. Apply Integrated Social Media Marketing © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia Video Link: https://www.youtube.com/ watch?v=dZTbCDi0ePc
  34. 34. © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia RECAP: 6 KEY TAKE AWAYS The Evolution of Advertising Learn & Apply A.I.D.A in your Social Media Marketing Understand who your customers are, and their buyer’s journey Adopt a Sales Funnel in Social Media Marketing Use Landing Pages for Marketing & Advertising Use Landing Pages to gain interest and generate leads to nurture them
  35. 35. Thank you! © 2019 Sky Digital Agency. @skydigitalagency. hello@skycrm.asia @skydigitalagency
 hello@skycrm.asia
 www.skydigitalagency.com
 http://bit.ly/skydigital-youtube Charmaine Lee Chief Digital Marketing Officer 
 Sky Digital Agency More Videos on our Channel More SlideShares on LinkedIn

×