If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
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12. All rights reserved in copy, content, ideation, design and case study. No part of the presentation may be reproduced or utilised in any form without prior permission of Sky Digital Agency.
Weakness
Threats
Strengths
Opportunities
How to conduct a SWOT analysis
What do you
do well?
External
vs
Internal
What do you
NOT do well?
Helpful & Favourable Problem & Harmful
13. Engagements, Follow, Message, Book
Appointment, Redeem Offer, Drive
Website Traffic
Facebook Photo Carousel (Feature
different types of Products, Services or
Paid Trials)
1
2
Posts, Ads & Objectives
What happens after clicking a photo or
watching a video?
3
1
2
3
4
6
5
All rights reserved in copy, content, ideation, design and case study. No part of the presentation may be reproduced or utilised in any form without prior permission of Sky Digital Agency.
Pros & Cons of Instant Experience
4
Work in phases, and map S.M.A.R.R.T
goals (double R)
5
Map Social Media
Marketing Objective to
Post Types and SMART
goals.
What are S.M.A.R.R.T goals?
- Specific
- Measurable
- Attainable
- Relevant / Realistic
- Time-bound