How to get paid to blog


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A brief presentation from WordCamp Birmingham 2008.

Published in: Technology, Career, Business
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  • How can I merge all of these methods? Such a good tips. Just want to advise Affiliate marketing as an earning way for your blog. Affiliate marketing strategies involve continuing to think creatively about where your demographic is most likely to be so that you can have your advertisement present there as well. I've also found here how to make money from a website What do you think about this article?
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How to get paid to blog

  1. 1. Merging your work life with your blog life By David Griner
  2. 2. Rejected topics
  3. 3. Rejected topics • “ Career opportunities for the sarcastic slacker”
  4. 4. Rejected topics • “ Get rich or die bloggin”
  5. 5. Rejected topics • “ Why I use TypePad”
  6. 6. About Me • Huntsville native • Spent 10 years in journalism • Now work for Luckie & Co. and write for
  7. 7. About Luckie • Advertising / digital / PR agency • Clients include: AT&T Regions Bank Blue Cross Little Debbie Alabama Tourism Express Oil Change Asheville Tourism ACIPCO The Virginia Samford
  8. 8. About The Social Path
  9. 9. About AdFreak • Advertising and pop culture blog • Started by Adweek in 2004 • Technorati Rank 2,877
  10. 10. Becoming a paid blogger • My story • Ben Popken’s story
  11. 12. “ Special thanks to Joel Johnson's mom. If she hadn't found my post mocking her son I probably wouldn't have the new job.” — Ben Popken, Feb. 16, 2006
  12. 13. Pros of freelancing <ul><ul><li>Schedule your own time </li></ul></ul><ul><ul><li>Stockpile blog posts in advance </li></ul></ul><ul><ul><li>Decent extra pay </li></ul></ul><ul><ul><li>Very minor level of celebrity </li></ul></ul><ul><ul><li>Opportunities for guest editing/posting </li></ul></ul><ul><ul><li>Work in your underwear </li></ul></ul>
  13. 14. Cons of freelancing <ul><ul><li>Most people suck at time management </li></ul></ul><ul><ul><li>You’ll starve </li></ul></ul><ul><ul><li>No benefits or security </li></ul></ul><ul><ul><li>Can mess with your taxes </li></ul></ul><ul><ul><li>Easy to lose steam </li></ul></ul><ul><ul><li>Neighbors get tired of seeing you in your underwear. </li></ul></ul>
  14. 15. Finding the right blog <ul><ul><li>You’re probably already reading it </li></ul></ul><ul><ul><li>Who owns it? </li></ul></ul><ul><ul><li>How many writers? </li></ul></ul><ul><ul><li>What's the output? </li></ul></ul>
  15. 16. Getting the gig <ul><ul><li>Get to know the writers or editors </li></ul></ul><ul><ul><li>Comment often under the same name </li></ul></ul><ul><ul><li>Write response posts on your blog </li></ul></ul><ul><ul><li>If you like the site, help drive traffic there </li></ul></ul>
  16. 17. Asking for the job <ul><ul><li>No harm in asking about openings </li></ul></ul><ul><ul><li>Always write at least three sample posts that they could run that day </li></ul></ul><ul><ul><li>Make sure your e-mail is colon-rupturing in its awesomeness </li></ul></ul>
  17. 18. Asking for the job <ul><ul><li>Get across your enthusiasm for the blog </li></ul></ul><ul><ul><li>Talk about how it has evolved </li></ul></ul><ul><ul><li>Say why they need you </li></ul></ul>
  18. 19. Asking for the job <ul><ul><li>What are they missing? </li></ul></ul><ul><ul><ul><li>Is it your background? </li></ul></ul></ul><ul><ul><ul><li>Your gender? </li></ul></ul></ul><ul><ul><ul><li>Your location? </li></ul></ul></ul><ul><ul><ul><li>Your traffic? </li></ul></ul></ul><ul><ul><ul><li>Your raw sex appeal? </li></ul></ul></ul>
  19. 20. How much will it pay? <ul><ul><li>Not much </li></ul></ul>
  20. 21. How much will it pay? <ul><ul><li>Pay per post: </li></ul></ul><ul><ul><ul><li>$5-$30 a piece </li></ul></ul></ul><ul><ul><ul><li>At 5 posts a week, that’s $1,300-$7,800 a year </li></ul></ul></ul><ul><ul><ul><li>Pros: Steady, decent pay </li></ul></ul></ul><ul><ul><ul><li>Cons: No bonuses for traffic hikes </li></ul></ul></ul>
  21. 22. How much will it pay? <ul><ul><li>Revenue sharing model: </li></ul></ul><ul><ul><ul><li>Based on advertising or page views </li></ul></ul></ul><ul><ul><ul><li>Pros: Good pay for popular posts </li></ul></ul></ul><ul><ul><ul><li>Cons: Lots of dry spells </li></ul></ul></ul>
  22. 23. How much will it pay? <ul><ul><li>The Gawker model: </li></ul></ul><ul><ul><ul><li>Salary for a required number of posts per week. </li></ul></ul></ul><ul><ul><ul><li>Plus bonus based on pageviews, relative to your site </li></ul></ul></ul><ul><ul><ul><li>Other salary sites offer occasional ad revenue sharing. </li></ul></ul></ul>
  23. 24. Get creative <ul><ul><li>Develop your own ideas for bonus pay: </li></ul></ul><ul><ul><ul><li>Manage the Twitter feed </li></ul></ul></ul><ul><ul><ul><li>Update the blog's Facebook pages </li></ul></ul></ul><ul><ul><ul><li>Do blogger outreach/PR </li></ul></ul></ul>
  24. 25. Social media as a career
  25. 26. Social media as a career <ul><ul><li>Pros: </li></ul></ul><ul><ul><ul><li>Fun </li></ul></ul></ul><ul><ul><ul><li>Growing exponentially </li></ul></ul></ul><ul><ul><ul><li>Few rules </li></ul></ul></ul><ul><ul><ul><li>You can make a big difference </li></ul></ul></ul>
  26. 27. Social media as a career
  27. 28. What could you be doing? <ul><ul><li>Training coworkers on social media </li></ul></ul><ul><ul><li>Maintaining company feeds </li></ul></ul><ul><ul><li>Doing online outreach </li></ul></ul><ul><ul><li>Creating an online voice for your business </li></ul></ul>
  28. 29. Why you? <ul><ul><li>You know how to do it right—and wrong </li></ul></ul><ul><ul><li>You have what's still a rare skill </li></ul></ul><ul><ul><li>You have initiative </li></ul></ul>
  29. 30. Laying the foundation <ul><ul><li>Write at least one blog you don't mind your boss seeing </li></ul></ul><ul><ul><li>Offer to do a training lunch </li></ul></ul><ul><ul><li>Help coworkers set up Google alerts </li></ul></ul><ul><ul><li>Teach the practical benefits of social media </li></ul></ul><ul><ul><li>No luck? Find another job. </li></ul></ul>
  30. 31. Thanks for your time. <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul>