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amazon author page webinar


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amazon author page webinar

  1. 1. Sell More Books with an Amazing Amazon Author Page!
  2. 2. Many authors don’t use Author Page Properly Lost sales Due to lower trust
  3. 3. Amazon helps you build trust with Author Pages You can build credibility with: Your bio Your picture Your books and much, much more -- which many people don’t even consider
  4. 4. Methodology Let’s look at best-selling authors and see what they do Take lessons from the best Copy their strategies and personalize those ideas for your needs
  5. 5. Overview Many authors don’t even know what Author Central is! Let’s start there
  6. 6. Methodology I reviewed 25 author pages on Amazon of authors who were well known for their expertise in marketing. I figured if anyone has thought of getting an edge on the competition, it would be them! Surprisingly, most authors followed the standard format and offered no differentiating from one another. They simply filled out the form and didn’t do anything creative, or anything to stretch the edge of the envelope.
  7. 7. News you can use However we did find a few glorious exceptions that are well advised to follow as best practices. This report examines 10 factors that allowed an author to stand out from the crowd.
  8. 8. Best Practices
  9. 9. 1. Use the Amazon Author Page! It’s amazin’ how many authors DO NOT use this free tool to build credibility and publicity you need to convince people to buy your books! Didn’t know it was available Didn’t know how to use it Thought their publisher would take care of it.
  10. 10. 2. Add your bio Duh. Of course you’d add you bio. The question is, what kind of bio? I’ve seen several variations on a theme: Educational –stresses educational accomplishments and teaching Accomplishment – shows what the author achieved Credentialed – lists the top places where they’ve worked or who their clients are. You’ve heard these bios on webinars – long and boring with no benefit to the reader. Benefit oriented to the reader – how this book will help you; and how the author has helped people like you. This one is very rare. This is best I’ve seen in Marcus Buckingham’s bio which promotes the problem he solves, not his bio:
  11. 11. In a world where efficiency and competency rule the workplace, where do personal strengths fit in? It's a complex question, one that intrigued Cambridge-educated Marcus Buckingham so greatly, he set out to answer it by challenging years of social theory and utilizing his nearly two decades of research experience as a Sr. Researcher at The Gallup Organization to break through the preconceptions about achievement and get to the core of what drives success. The result of his persistence, and arguably the definitive answer to the strengths question, can be found in Buckingham's trio of best-selling books, First, Break All the Rules (coauthored with Curt Coffman, Simon & Schuster, 1999); Now, Discover Your Strengths (coauthored with Donald O. Clifton, The Free Press, 2001); and The One Thing You Need to Know (The Free Press, 2005), in which the author gives important insights to maximizing strengths, understanding the crucial differences between leadership and management, and fulfilling the quest for long-lasting personal success.
  12. 12. 3. Media References As part of the regular bio, many authors included reference to where they have been quoted in the media. Robert Cialdini provided a way to make the media references stand out by using easy-to-read bullet points of his list of major media appearances: Media coverage of Dr. Cialdini and his research include * Dateline NBC * CNBC * CNN * ABC * Washington Post
  13. 13. 4. Call to Action and Next Steps Not all bios used this tool. I think adding a call to action is a great best practice. Here are a few examples: Jeffrey Hayzlett Follow Jeffrey on Facebook ( and connect with him on Twitter @JeffreyHayzlett. Michael Port download chapters, links to website Sam Horn link to website David Newman starts with promo and link to website: FREE marketing resources, templates, and tools are waiting for you online at Uses a video on his blog roll. Video has high production values.
  14. 14. David Meerman Scott Check out my blog at Marshall Goldsmith Includes complete contact info: To reach Marshall:P.O. Box 9710 * 16770 Via de los Rosales * Rancho Santa Fe, CA 92067-9710 * www.MarshallGoldsmith.comPhone: (858) 759-0950 * Fax: (858) 759-0550
  15. 15. 5. Pictures! Of course you would include a picture - but what kind of picture should you use? Most people have standard head shots. Here are a few authors who use a creative picture that shows their personalities.
  16. 16. Alan Weiss
  17. 17. Al Ries
  18. 18. Ryan Holiday
  19. 19. Tony Hseih, Zappos
  20. 20. Simon Sinek
  21. 21. Chip Heath
  22. 22. 6. Books List all your books. Amazon does that for you automatically. It would be a good idea to double check their displays and also ensure that the latest editions are shown and older versions (possibly with different titles) are not displayed. If you were part of anthology, it could be listed first. Set it in the right place.
  23. 23. 7. Author update Link your blog here. You can post a video here as well. Most authors don’t include a video, but Amazon allows it. If you use a video you’ll stand out. See Daniel Goleman, Alex Goldfayn and Perry Marshall. Videos ranged from excerpts of speaking engagements, to direct talking to the consumer to book trailers with music.
  24. 24. 8. Amazon “Follow Button” Some authors have it, but some don’t. That means it is not automatic. You must ask Amazon to include it.
  25. 25. 9. Research your competitors
  26. 26. 10. Add events
  27. 27. So why are you here today? You know Amazon can help you increase sales online, but you are not sure how to make it work. You want more people to read your book page and buy your book! After all you worked hard on that book! You’re looking for more ways to create exposure for your business and you know Amazon can be a viable solution if you just figure it out.
  28. 28. Do you see how valuable Amazon is for your business - when done right?
  29. 29. You have two options 1. Keep on doing the same things the same way and getting the same results
  30. 30. You have two options 1. Keep on doing the same things the same way and getting the same results 2 Learn what’s working right now and model these proven strategies -- with me by your side every step of the way
  31. 31. Join me!
  32. 32. How can I help you? 1. I can review your Amazon page and list suggestions for improvement so you can sell more books! Review Book summary Editorial reviews Author page (separate page linked to book page) About the author (on the book page) Amazon categories Reader reviews
  33. 33. I Can Help You with an Amazon Review Only $495 Turnaround: 1 week You’ll receive a video report with screen shots and audio commentary and on what is right, what is wrong and how to improve To order, click here LINK TO COME
  34. 34. Second offering: I write your book description and bio A boring blurb won’t sell books Summaries must be exciting, emotion and get people to buy - now! Author bios can build your credibility so you can sell more books - as well as more consulting, coaching and speaking Investment: $995 To order LINK TO COME
  35. 35. Third option: I help you with PR and Ads Facebook advertising to sell your books and build your brand Press releases with guaranteed results 100+ media websites will print your press release Use the reprints as branding boosters Media databases 952-380-9844
  36. 36. Bonus You’ll receive by email: “90-day Launch Checklist” by Cathy Paper, founder of She’s offering a free, 20-minute consulting session to find out what you’ve done, what’s holding you back and what you need to do to take your book to the next level. Perfect for people who are Planning their book and need a marketing plan Have written their book and don’t know how to sell it Have books and want to breathe new life into them.
  37. 37. Thanks! Dan Janal Founder, PR LEADS Author of 6 books published by Wiley 3 Self-published books