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BRANDING: WHAT IT LOOKS LIKE
The Most Important thing in Real Estate
In Branding it’s:
Consistent! Consistent! Consistent!
Find themes and color schemes that
“match” your other sites.
Use profile photos taken in the same
•A consistent brand
carries your message
further by making a
deeper impression that
BAD BRANDING=NO BRANDING
Is this even the same guy???
WHAT DO I BLOG ABOUT?
(THIS IS PART OF YOUR BRAND)
The most important things in Blogging:
Anticipated. Personal. Relevant.
Information that would/should be expected from
Information that serves, educates, entertains,
informs, & creates a connection for your reader.
Should serve them as much (or more) than you.
What do you want to be “known for?”
Posterous – easiest & free, ltd & not best for google
Tumbler-- easiest & free, ltd & not best for google
Blogger-- easy & free, better/not best but better for google
Typepad -- free, not best for google
Wordpress.com—free, not best for google
(easiest to move to self hosted WP later)
Wordpress.org – Self Hosted *
(Must pay for hosting $10 or less/month.)
Free sites to add blog posts to:
THIS IS YOUR NEIGHBORHOOD
YOU BLOG = HOME
FREE UP TIME WITH & GET PEOPLE TO YOUR
RSS by email! Instead of a ‘newsletter’
Instead of just posting other people’s content, post
Get more bang for your buck! (see last slide)
Post on other relevant blogs
Re-purpose your posts & add to larger relevant
Link to other relevant people’s blogs
Write down ideas when they strike!
THE EXTRA BONUSES OF A BLOG
RSS reader, or subscribe by email
How many people have your
website show up in their inbox each
=Make More Money
You can edit & change it!