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Why Your Business Needs a Blog

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Why your website needs to be built on a blog platform, and how to transform your business by blogging.
It's easier than you think!
(You don't have to be a brilliant writer!)

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Why Your Business Needs a Blog

  1. 1. CONNECTING THE DOTS… Blog
  2. 2. I HAVE BAD NEWS …
  3. 3. YES, MY FRIENDS…IT’S A BLOG!
  4. 4. GOOGLE Why Google is Google= Relevant, dynamic, credible content Blogs trump “Websites” in placement
  5. 5. HOW PEOPLE WHAT INFORMATION BEFORE THEY BUY Thought: I’m tired all the time. I need more energy! Search: “Natural Remedy Lack of Energy”
  6. 6. “I’M NOT READY TO BUY ANYTHING YET! I DON’T KNOW WHAT TO BUY. I NEED MORE INFORMATION…
  7. 7. AHA! INFORMATION!
  8. 8. CONTENT TO MULTIPLE CHANNELS FB • Post here as a link • Or upload here • Add to a post • Add to a page Twitter • Tweet link • Or links to above
  9. 9. BRANDING: WHAT IT LOOKS LIKE  The Most Important thing in Real Estate Location.Location.Location.  In Branding it’s: Consistent! Consistent! Consistent!  Find themes and color schemes that “match” your other sites.  Use profile photos taken in the same decade!
  10. 10. BRILLIANT BRANDING •A consistent brand carries your message further by making a deeper impression that lasts longer
  11. 11. BAD BRANDING=NO BRANDING Is this even the same guy???
  12. 12. WHAT DO I BLOG ABOUT? (THIS IS PART OF YOUR BRAND)  The most important things in Blogging:  Anticipated. Personal. Relevant.  Information that would/should be expected from you.  Information that serves, educates, entertains, informs, & creates a connection for your reader.  Should serve them as much (or more) than you.  What do you want to be “known for?”
  13. 13. FREE BLOGSITES*  Posterous – easiest & free, ltd & not best for google  Tumbler-- easiest & free, ltd & not best for google  Blogger-- easy & free, better/not best but better for google  Typepad -- free, not best for google  Wordpress.com—free, not best for google  (easiest to move to self hosted WP later)  Wordpress.org – Self Hosted * (Must pay for hosting $10 or less/month.)  Free sites to add blog posts to:  Squidoo  Hubpages  Inside919
  14. 14. THIS IS YOUR NEIGHBORHOOD YOU BLOG = HOME BLOG SITE
  15. 15. FREE UP TIME WITH & GET PEOPLE TO YOUR BLOG!  RSS by email! Instead of a ‘newsletter’  Instead of just posting other people’s content, post yours!  Get more bang for your buck! (see last slide)  Post on other relevant blogs  Re-purpose your posts & add to larger relevant blogs  Link to other relevant people’s blogs  Write down ideas when they strike!  Schedule posts
  16. 16. THE EXTRA BONUSES OF A BLOG  RSS reader, or subscribe by email How many people have your website show up in their inbox each week? More readers =Make More Money You can edit & change it! =Save Money!

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