The basics on the hows and whys of blogging for Real Estate agents. Created for an In Office Training Session on Feb 11, 2009 at Century 21 Crest Real Estate- Class given by Marie Episale, REALTOR, e-PRO Broker-Salesperson Sales Manger/ Trainer

1. Real Estate Blogging The Basics Marie Episale, REALTOR, e-PRO Broker-Salesperson

5. http://activerain.com/marieepisale

7. http://marieepisale.wordpress.com/

21. Post often, at least 2 to 3 times a week. Keep your posts short and on topic. Blog readers have short attention spans. Write with keyword rich content. Mention the town, area and local local market several times in your post. The search engines will pick up these keywords. Use hyperlinks that will give the reader excellent resources: Official town websites, your website, demographics, school information. Put yourself in the shoes of the consumer and write for them. Online consumers will not respond to posts that are not relevant to anything or that are obviously just to advertise you. Consumers read blogs for information, so that’s what you must give them. Use spell check. If you have a lot of spelling errors, the educated consumer may look over you when picking an agent. Be yourself in your posts. Be authentic to yourself. This is the forum for that. This is your time and your space to be you and to share “The Professional You” with the world! Tips to Success with a Blog

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