Why Blog for Biz


Published on

Published in: Real Estate, Technology, Design
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Why Blog for Biz

  1. 1. Why Blog For Biz
  2. 2. INTRODUCTION STACEY ALCORN P3 Coaching stacey@peakpandp.com I blog on Wordpress Patch And Have Experience Blogging on RealEstateTomato , Active Rain, Blogger.com
  4. 4. THANK YOU!
  5. 5. WE WILL DISCUSS What is a Blog? Why Blog? How to write a blog. Where do I submit my blog? Marketing my blog Blog Topics Your Blog Plan
  6. 6. WHAT IS A BLOG? "Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diarytype commentary and links to articles on other Web sites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
  7. 7. MANY BLOGS Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.
  8. 8. WHAT IT LOOKS LIKE A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories. An archive of older articles. A way for people to leave comments about the articles. A list of links to other related sites, sometimes called a "blogroll". One or more "feeds" like RSS, Atom or RDF files.
  9. 9. WHAT IS A BLOG?
  10. 10. WHAT IS A BLOG? http://www.youtube.com/watch? v=NN2I1pWXjXI
  11. 11. WHAT IS A BLOG? Sort of a website, but different. Quick, easy to submit “Posts” are read “newest first” to “oldest” Readers can leave comments and “converse” with you Can include text, pictures, videos, sound and slide shows, widgets & gizmos. Updated more frequently than websites Indexed and captured by search engines quickly.
  12. 12. WHY BLOG? Opportunity to learn & perfect your skills You get to share your personality, business practices and knowledge. 24/7 Exposure…. All year long Network with other professionals You become a search engine search result. Buyers and Sellers will FIND YOU! Gives you “credibility” and “authority status” on your listing & buyer appointments.
  13. 13. COMMENTS Want an interactive website? Wouldn't it be nice if the readers of a website could leave comments, tips or impressions about the site or a specific article? With blogs, they can! Posting comments is one of the most exciting features of blogs. Most blogs have a method to allow visitors to leave comments.
  14. 14. ARCHIVES A blog is also a good way to keep track of articles on a site. A lot of blogs feature an archive based on dates (like a monthly or yearly archive). The front page of a blog may feature a calendar of dates linked to daily archives. Archives can also be based on categories featuring all the articles related to a specific category. It does not stop there; you can also archive your posts by author or alphabetically. The possibilities are endless. This ability to organize and present articles in a composed fashion is much of what makes blogging a popular personal publishing tool. (from Wordpress Help)
  15. 15. SAMPLE BLOG SITES Active Rain Word Press
  16. 16. http://activerain.com/marieepisale
  17. 17. http://marieepisale.wordpress.com/
  18. 18. http://marieepisale.wordpress.com/
  19. 19. http://marieepisale.wordpress.com/
  20. 20. http://marieepisale.wordpress.com/
  21. 21. http://marieepisale.wordpress.com/
  22. 22. http://marieepisale.wordpress.com/
  23. 23. http://marieepisale.wordpress.com/
  24. 24. http://marieepisale.wordpress.com/
  25. 25. http://marieepisale.wordpress.com/
  26. 26. http://marieepisale.wordpress.com/
  27. 27. MORE MARKETING & PROSPECTING Ask yourself why clients might connect with you. Knowledge Personality Your background, education & experience Your business philosophy Community Expert Your market savvy The Internet is ALWAYS OPEN
  28. 28. HOW TO START A BLOG Start with these: www.wordpress.com www.Blogger.com www.ActiveRaine.com
  29. 29. WORD PRESS www.wordpress.com Click on Sign Up Now Choose User Name and Password Blog will be www.username.wordpress.com, so choose user name purposely. Best bet: use your firstlastname as user name
  30. 30. ACTIVE RAIN Click on hyperlink: join # professionals on the world’s largest real estate network Fill out form and continue to follow instructions
  31. 31. HINT: Have your photo and bio ready ahead of time, so you can just “copy & paste” Save to your “thumb drive” Create folder labeled “bio stuff for websites and blog sites” Write your bio, philosophy, about you, business experience, areas of expertise, testimonial quotes from your clients etc.
  32. 32. WHAT TO BLOG ABOUT? BLOG TOPICS: Read other blogs - “google search” real estate blog (topic or no topic) - read www.activerain.com blogs - read www.realestatetomato.com blogs Get ideas from your clients or colleagues Blog about what is important to you Blog about what is timely in the market
  33. 33. MARKETING YOUR BLOG Put your blog site everywhere Flyers Business cards Website Advertising E-mail signatures Mailings Sign riders
  34. 34. MARKETING YOUR BLOG Once you have content in your blog, its time to tell the world. The challenge is – ‘How do you tell prospective readers that your blog has what they are looking for?’ Social networking sites like stumbleupon, orkut, twitter, facebook and a zillion other websites are breeding grounds for finding prospective readers. Building your network can be a time consuming, never ending task, but it doesn’t end there, you need to make the effort to make your network aware of your blog. The benefits can only be exponential. Getting them to post comments is a completely different ball game.
  35. 35. THE PLAN Blogging and Social Media sites are the 'must do' in real estate internet marketing. To be part of this, you must have a Plan. Plan Your Strategy: •You need to make a commitment to consistently blog. •Identify your mission statement and stick to it •Determine what return you want from your blog, then blog for those reasons.
  36. 36. NEXT STEPS AND OTHER THINGS Post Articles: Write as often as you can. Schedule fixed time to write articles. Start as many 'good idea drafts' as you can - this ensures a reserve of good content. Stay on subject (no one cares about the weather, or how busy you've been). Don't be wordy Many short is way better than a few long.
  37. 37. SET CATEGORIES Allows readers the ability to easily find content that interests them: Buyers Sellers By Community Testimonials Restaurant Reviews Places to Take the Kids
  38. 38. MONITOR COMMENTS I always set my blogs so that comments are not automatically displayed to the world. I recommend setting up an approval process so that you receive an email when someone comments on your blog. You simply click on the email and approve the comment.
  40. 40. Tips to Success with a Blog • Post often, at least 2 to 3 times a week. • Keep your posts short and on topic. Blog readers have short attention spans. • Write with keyword rich content.  Mention the town, area and local market several times in your post.  The search engines will pick up these keywords.
  41. 41. Tips to Success with a Blog • Use hyperlinks that will give the reader excellent resources: Official town websites, your website, demographics, school information. • Put yourself in the shoes of the consumer and write for them.  • Online consumers will not respond to posts that are not relevant to anything or that are obviously just to advertise you.  Consumers read blogs for information, so that’s what you must give them.
  42. 42. Tips to Success with a Blog • Use spell check.  If you have a lot of spelling errors, the educated consumer may look over you when picking an agent. • Be yourself in your posts. Be authentic to yourself. This is the forum for that. This is your time and your space to be you and to share “The Professional You” with the world!
  43. 43. Plugins Plugins are cool bits of programming scripts that add additional functionality to your blog. These are often features which either enhance already available features or add them to your site. WordPress offers simple and easy ways of adding Plugins to your blog. From the Administraton Panel, there is a Plugin Page. Once you have uploaded a Plugin to your WordPress plugin directory, activate it from the Plugins Management SubPanel, and sit back and watch your Plugin work. Not all Plugins are so easily installed, but WordPress Plugin authors and developers make the process as easy as possible.
  44. 44. Cool Plugins For Your Blog Broken Link Checker
  45. 45. Share This
  46. 46. Cross Linker
  47. 47. YOU ARE IN FOR A RIDE! Do not expect an easy ride when you blog. You can put in a lot of hard work and then realize that nobody is commenting on your post. You will have days when you will be banging your head against the wall wondering what to post about and then there will be days you have so many ideas in your head that you don’t know where to start.
  48. 48. WHERE TO GET BLOGGING HELP • • • • • High school Colleges and Universities Social Networks Youtube Blogging Books
  49. 49. Why Blog For Biz