CREATING COMPELLING    WEBSITE CONTENT   Scleroderma Foundation   Leadership Conference – July 8, 2011   Christina Relacio...
HOUSEKEEPING ITEMSSlides are available on SlideShare, visit www.slideshare.net/crelacionYou can also email me at crelaci...
WORKSHOP OBJECTIVESIn this session, you will learn:The goals of your website’s contentSix tips for creating compelling a...
KNOW YOUR AUDIENCEUnderstand who your audience is.Your website has more than one target audience.What is the motivation...
6 TIPS FORCOMPELLING CONTENT
1 - DEFINE YOUR MESSAGEWhat are you trying to say?Take your timeThoughtfully, carefully craft your messageKeep your me...
2 - LESS IS MOREKeep your copy short.White space helps visitors prioritize your message.Use bullet points or numbers, i...
3 - WRITE CATCHY COPYCreate “sticky” copy that keeps your reader interestedWrite visually.Choose your words carefully. ...
4 - SHOW SOMETHINGDon’t underestimate the power of an imageInstead of words, use photo or videoDynamic content is so ea...
5 - DON’T REINVENT THE WHEELLook at other websites for inspirationLink to useful resources and articles
6 - CHECK YOUR WORKErrors make your organization look sloppy and carelessProofread your site’s spelling and grammarChec...
PART 3 – TAKE ACTION                NOW
WHAT CAN I DO NOW?Post your newsletter online or a monthly update from your presidentLink to your Facebook or Twitter pa...
KEY TAKEAWAYSCreate goals for your websiteKnow your audience’s motivationTake time to craft your messageVisit other we...
ADDITIONAL RESOURCESMashable www.mashable.comTechSoup www.techsoup.comNonprofit Marketing Guide www.nonprofitmarketingg...
Q&AQuestions?
Creating Compelling Website Content
Creating Compelling Website Content
Creating Compelling Website Content
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Creating Compelling Website Content

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Creating Compelling Website Content

  1. 1. CREATING COMPELLING WEBSITE CONTENT Scleroderma Foundation Leadership Conference – July 8, 2011 Christina Relacion Communications Manager crelacion@scleroderma.org
  2. 2. HOUSEKEEPING ITEMSSlides are available on SlideShare, visit www.slideshare.net/crelacionYou can also email me at crelacion@scleroderma.orgOr, Tweet me @CRelacion
  3. 3. WORKSHOP OBJECTIVESIn this session, you will learn:The goals of your website’s contentSix tips for creating compelling and dynamic contentWhat you can do right away to improve your page
  4. 4. KNOW YOUR AUDIENCEUnderstand who your audience is.Your website has more than one target audience.What is the motivation of your audience?
  5. 5. 6 TIPS FORCOMPELLING CONTENT
  6. 6. 1 - DEFINE YOUR MESSAGEWhat are you trying to say?Take your timeThoughtfully, carefully craft your messageKeep your messaging simple Keep your Define your Take your message message time simple
  7. 7. 2 - LESS IS MOREKeep your copy short.White space helps visitors prioritize your message.Use bullet points or numbers, if possible.Bold headings and sub-headings.Use links, where possible.
  8. 8. 3 - WRITE CATCHY COPYCreate “sticky” copy that keeps your reader interestedWrite visually.Choose your words carefully. (Say “daffodil” instead of “flower”)Good content entices a reader to stay on your site longer
  9. 9. 4 - SHOW SOMETHINGDon’t underestimate the power of an imageInstead of words, use photo or videoDynamic content is so easy to create with today’s cell phones and devices
  10. 10. 5 - DON’T REINVENT THE WHEELLook at other websites for inspirationLink to useful resources and articles
  11. 11. 6 - CHECK YOUR WORKErrors make your organization look sloppy and carelessProofread your site’s spelling and grammarCheck facts (i.e. phone numbers, names, dates and addresses)Tip: Purchase an “Associated Press Stylebook.”($19.95; www.apstylebook.com)
  12. 12. PART 3 – TAKE ACTION NOW
  13. 13. WHAT CAN I DO NOW?Post your newsletter online or a monthly update from your presidentLink to your Facebook or Twitter pagesAdd short videos or picture slideshows from eventsAdd a “Member Spotlight” section to highlight stories of patients in your areaOther ideas?
  14. 14. KEY TAKEAWAYSCreate goals for your websiteKnow your audience’s motivationTake time to craft your messageVisit other websites for inspirationUse photo and video when possible
  15. 15. ADDITIONAL RESOURCESMashable www.mashable.comTechSoup www.techsoup.comNonprofit Marketing Guide www.nonprofitmarketingguide.com
  16. 16. Q&AQuestions?

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