1 - DEFINE YOUR MESSAGEWhat are you trying to say?Take your timeThoughtfully, carefully craft your messageKeep your messaging simple Keep your Define your Take your message message time simple
2 - LESS IS MOREKeep your copy short.White space helps visitors prioritize your message.Use bullet points or numbers, if possible.Bold headings and sub-headings.Use links, where possible.
3 - WRITE CATCHY COPYCreate “sticky” copy that keeps your reader interestedWrite visually.Choose your words carefully. (Say “daffodil” instead of “flower”)Good content entices a reader to stay on your site longer
4 - SHOW SOMETHINGDon’t underestimate the power of an imageInstead of words, use photo or videoDynamic content is so easy to create with today’s cell phones and devices
5 - DON’T REINVENT THE WHEELLook at other websites for inspirationLink to useful resources and articles
6 - CHECK YOUR WORKErrors make your organization look sloppy and carelessProofread your site’s spelling and grammarCheck facts (i.e. phone numbers, names, dates and addresses)Tip: Purchase an “Associated Press Stylebook.”($19.95; www.apstylebook.com)
WHAT CAN I DO NOW?Post your newsletter online or a monthly update from your presidentLink to your Facebook or Twitter pagesAdd short videos or picture slideshows from eventsAdd a “Member Spotlight” section to highlight stories of patients in your areaOther ideas?
KEY TAKEAWAYSCreate goals for your websiteKnow your audience’s motivationTake time to craft your messageVisit other websites for inspirationUse photo and video when possible