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Why students should think ‘online’ first


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Are you about to take your print newspaper on-line but need that extra pep talk to go ahead and make the commitment? Or, did you miss all the great digital media presentations because you were unable to attend the Spring convention in Portland this year? Don Day from NBC's affiliate station in Boise, Idaho (KTVB/Channel 7) provided tips and tricks in Portland for beginning website staffs and advisers at the 2010 JEA/NSPA Portland Convention.

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Why students should think ‘online’ first

  1. 1. Don Day/KTVB News Group Boise, Idaho
  2. 2. And who are you? <ul><li>Internet Sales & Product Manager </li></ul><ul><ul><li>KTVB News Group </li></ul></ul><ul><li>But before that… </li></ul><ul><ul><li>Website content manager </li></ul></ul><ul><ul><li>TV news producer </li></ul></ul><ul><ul><li>On-air reporter </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>Borah High School Senator </li></ul>
  3. 3. <ul><li>One way publishing cycle </li></ul>The Old Way
  4. 4. <ul><li>Circular publishing cycle </li></ul>Evolved
  5. 5. <ul><li>Circular publishing cycle </li></ul>Evolved
  6. 6. <ul><li>Add an online editor position </li></ul><ul><ul><li>Like a traditional page editor, geared toward the website </li></ul></ul><ul><ul><li>Change everyone’s roles and responsibilities to include online </li></ul></ul><ul><li>Change your paradigm </li></ul><ul><ul><li>Make the newspaper a “best of” of your website </li></ul></ul><ul><ul><li>Post online FIRST! </li></ul></ul><ul><ul><li>Update as often as possible </li></ul></ul><ul><ul><ul><li>At least weekly, if not daily or every other day </li></ul></ul></ul>Where to start?
  7. 7. <ul><li>Why is this imperative? </li></ul><ul><ul><li>There are no more linear news organizations </li></ul></ul><ul><ul><li>Students must understand multi-media </li></ul></ul><ul><ul><li>Want a straight newspaper or TV job? Good luck. </li></ul></ul><ul><ul><li>Audiences demand it </li></ul></ul>Time out
  8. 8. <ul><li>Make an investment </li></ul><ul><ul><li>Buy a URL and hosting </li></ul></ul><ul><ul><li>URL: $12 a year through GoDaddy </li></ul></ul><ul><ul><li>Domain: $11/month through Yahoo </li></ul></ul><ul><ul><ul><li>Total yearly spend: $144 </li></ul></ul></ul><ul><ul><li>Install WordPress </li></ul></ul><ul><ul><ul><li>Free, open source, adjustable, flexible </li></ul></ul></ul><ul><ul><ul><li>Google “WordPress magazine theme” </li></ul></ul></ul><ul><ul><li>Outsource… ($600 to start, $200 per year) </li></ul></ul>Make it happen
  9. 9. <ul><li>Umm… everything </li></ul><ul><li>News stories </li></ul><ul><li>Feature items </li></ul><ul><li>Photos! </li></ul><ul><li>Video? (YouTube, Vimeo) </li></ul><ul><li>Sports recaps and scores </li></ul><ul><li>Schedules </li></ul><ul><li>School announcements? </li></ul>What to put online?
  10. 10. <ul><li>Something happening? </li></ul><ul><ul><li>Fire alarm… evacuation… something else? </li></ul></ul><ul><li>Post it ASAP! </li></ul><ul><ul><li>Start with what you know and build </li></ul></ul><ul><ul><li>Take a photo </li></ul></ul><ul><ul><li>Be current </li></ul></ul>Breaking News
  11. 11. <ul><li>The paper… or the website? </li></ul><ul><li>Both </li></ul><ul><ul><li>The newspaper should reflect the best work you’ve done throughout the month </li></ul></ul><ul><ul><li>You may have to adjust your expectation for the printed version </li></ul></ul><ul><ul><li>Fewer pages, shorter stories </li></ul></ul>What’s more important?
  12. 12. <ul><li>All phases are still important </li></ul><ul><li>Don’t forget to critique! </li></ul>Remember our cycle?
  13. 13. <ul><li>Facebook </li></ul><ul><ul><li>Create a fan page </li></ul></ul><ul><ul><li>Add staffers as admins </li></ul></ul><ul><ul><li>Invite your existing FB friends to be fans of the page </li></ul></ul><ul><ul><li>Create a URL (i.e. </li></ul></ul><ul><ul><ul><li>Promote in the paper, with posters in school, etc. </li></ul></ul></ul><ul><ul><li>Post photos, info and feed updates </li></ul></ul><ul><ul><li>Link to content on your website </li></ul></ul><ul><ul><li>Tease to upcoming editions </li></ul></ul>Social Media
  14. 14. <ul><li>Try stuff. If it doesn’t work… try other stuff </li></ul><ul><li>Don’t be afraid to fail! </li></ul><ul><ul><li>“ Failure” gets a bad rap… </li></ul></ul><ul><ul><li>It’s one of the coolest things you can do! </li></ul></ul><ul><ul><li>The more you fail… the more you learn </li></ul></ul>Fail into it
  15. 15. <ul><li>Raise your newspaper rates </li></ul><ul><li>Accept inserts? Charge more. </li></ul><ul><li>Put ads on the website: bundle them with print ads </li></ul><ul><ul><li>Make advertisers take them! </li></ul></ul><ul><ul><li>Remind them that they can write off the ad dollars </li></ul></ul>How do we pay for this?
  16. 16. <ul><li>Change your publishing cycle </li></ul><ul><li>Serve your audience </li></ul><ul><li>Rejigger your staff </li></ul><ul><li>Try to fail </li></ul><ul><li>Bundle ads </li></ul><ul><li>Have fun </li></ul>So…