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Don Day/KTVB News Group Boise, Idaho

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And who are you? <ul><li>Internet Sales & Product Manager </li></ul><ul><ul><li>KTVB News Group </li></ul></ul><ul><li>But before that… </li></ul><ul><ul><li>Website content manager </li></ul></ul><ul><ul><li>TV news producer </li></ul></ul><ul><ul><li>On-air reporter </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>Borah High School Senator </li></ul>

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<ul><li>One way publishing cycle </li></ul>The Old Way

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<ul><li>Circular publishing cycle </li></ul>Evolved

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<ul><li>Circular publishing cycle </li></ul>Evolved

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<ul><li>Add an online editor position </li></ul><ul><ul><li>Like a traditional page editor, geared toward the website </li></ul></ul><ul><ul><li>Change everyone’s roles and responsibilities to include online </li></ul></ul><ul><li>Change your paradigm </li></ul><ul><ul><li>Make the newspaper a “best of” of your website </li></ul></ul><ul><ul><li>Post online FIRST! </li></ul></ul><ul><ul><li>Update as often as possible </li></ul></ul><ul><ul><ul><li>At least weekly, if not daily or every other day </li></ul></ul></ul>Where to start?

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<ul><li>Why is this imperative? </li></ul><ul><ul><li>There are no more linear news organizations </li></ul></ul><ul><ul><li>Students must understand multi-media </li></ul></ul><ul><ul><li>Want a straight newspaper or TV job? Good luck. </li></ul></ul><ul><ul><li>Audiences demand it </li></ul></ul>Time out

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<ul><li>Make an investment </li></ul><ul><ul><li>Buy a URL and hosting </li></ul></ul><ul><ul><li>URL: $12 a year through GoDaddy </li></ul></ul><ul><ul><li>Domain: $11/month through Yahoo </li></ul></ul><ul><ul><ul><li>Total yearly spend: $144 </li></ul></ul></ul><ul><ul><li>Install WordPress </li></ul></ul><ul><ul><ul><li>Free, open source, adjustable, flexible </li></ul></ul></ul><ul><ul><ul><li>Google “WordPress magazine theme” </li></ul></ul></ul><ul><ul><li>Outsource… schoolnewspapersonline.com ($600 to start, $200 per year) </li></ul></ul>Make it happen

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<ul><li>Umm… everything </li></ul><ul><li>News stories </li></ul><ul><li>Feature items </li></ul><ul><li>Photos! </li></ul><ul><li>Video? (YouTube, Vimeo) </li></ul><ul><li>Sports recaps and scores </li></ul><ul><li>Schedules </li></ul><ul><li>School announcements? </li></ul>What to put online?

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<ul><li>Something happening? </li></ul><ul><ul><li>Fire alarm… evacuation… something else? </li></ul></ul><ul><li>Post it ASAP! </li></ul><ul><ul><li>Start with what you know and build </li></ul></ul><ul><ul><li>Take a photo </li></ul></ul><ul><ul><li>Be current </li></ul></ul>Breaking News

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<ul><li>The paper… or the website? </li></ul><ul><li>Both </li></ul><ul><ul><li>The newspaper should reflect the best work you’ve done throughout the month </li></ul></ul><ul><ul><li>You may have to adjust your expectation for the printed version </li></ul></ul><ul><ul><li>Fewer pages, shorter stories </li></ul></ul>What’s more important?

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<ul><li>All phases are still important </li></ul><ul><li>Don’t forget to critique! </li></ul>Remember our cycle?

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<ul><li>Facebook </li></ul><ul><ul><li>Create a fan page </li></ul></ul><ul><ul><li>Add staffers as admins </li></ul></ul><ul><ul><li>Invite your existing FB friends to be fans of the page </li></ul></ul><ul><ul><li>Create a URL (i.e. Facebook.com/BorahSenator) </li></ul></ul><ul><ul><ul><li>Promote in the paper, with posters in school, etc. </li></ul></ul></ul><ul><ul><li>Post photos, info and feed updates </li></ul></ul><ul><ul><li>Link to content on your website </li></ul></ul><ul><ul><li>Tease to upcoming editions </li></ul></ul>Social Media

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<ul><li>Try stuff. If it doesn’t work… try other stuff </li></ul><ul><li>Don’t be afraid to fail! </li></ul><ul><ul><li>“ Failure” gets a bad rap… </li></ul></ul><ul><ul><li>It’s one of the coolest things you can do! </li></ul></ul><ul><ul><li>The more you fail… the more you learn </li></ul></ul>Fail into it

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<ul><li>Raise your newspaper rates </li></ul><ul><li>Accept inserts? Charge more. </li></ul><ul><li>Put ads on the website: bundle them with print ads </li></ul><ul><ul><li>Make advertisers take them! </li></ul></ul><ul><ul><li>Remind them that they can write off the ad dollars </li></ul></ul>How do we pay for this?

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<ul><li>Change your publishing cycle </li></ul><ul><li>Serve your audience </li></ul><ul><li>Rejigger your staff </li></ul><ul><li>Try to fail </li></ul><ul><li>Bundle ads </li></ul><ul><li>Have fun </li></ul>So…