Blogging for Real Estate Agents - The Basics


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Blogging for Real Estate Agents - The Basics
This Power Point presentation was created for a Training Session on Feb 12, 2009 at Century 21 Crest Real Estate in Pompton Plains, NJ. Given by Marie Episale, REALTOR, e-PRO Broker-Salesperson Sales Manager/Trainer.

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Blogging for Real Estate Agents - The Basics

  1. 1. Real Estate Blogging The Basics Marie Episale, REALTOR, e-PRO Broker-Salesperson
  2. 2. Introduction <ul><li>Marie Episale, Broker-Salesperson Sales Manager/Trainer </li></ul><ul><ul><li>Century 21 Crest Real Estate, Pompton Plains, NJ </li></ul></ul><ul><ul><li>973-646-7423 office direct </li></ul></ul><ul><ul><li>201-314-0106 cell </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>I blog on </li></ul><ul><ul><li>ActiveRain </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li>RealEstateTomato </li></ul></ul>
  3. 3. We will discuss <ul><li>What is a Blog? </li></ul><ul><li>Why Blog? </li></ul><ul><li>How to write a blog. </li></ul><ul><li>Where do I submit my blog? </li></ul><ul><li>Marketing my blog </li></ul><ul><li>Blog Topics </li></ul><ul><li>Your Blog Plan </li></ul>
  4. 4. What is a blog? <ul><li>Sort of a website, but different. </li></ul><ul><li>Quick, easy to submit </li></ul><ul><li>“ Posts” are read “newest first” to “oldest” </li></ul><ul><li>Readers can leave comments and “converse” with you </li></ul><ul><li>Can include text, pictures, videos, sound and slide shows, widgets & gizmos. </li></ul><ul><li>Updated more frequently than websites </li></ul><ul><li>Indexed and caputured by search engines quickly. </li></ul>
  5. 5.
  6. 6. Sample blog sites <ul><li>Active Rain </li></ul><ul><li>Word Press </li></ul>
  7. 7.
  8. 8. Why Blog? <ul><li>Opportunity to learn & perfect your skills </li></ul><ul><li>You get to share your personality, business practices and knowledge. </li></ul><ul><li>24/7 Exposure…. All year long </li></ul><ul><li>Network with other professionals </li></ul><ul><li>You become a search engine search result. </li></ul><ul><li>Buyers and Sellers will FIND YOU! </li></ul><ul><li>Gives you “credibility” and “authority status” on your listing & buyer appointments. </li></ul>
  9. 9. Sample Google Searches <ul><li>Marie Episale blog </li></ul><ul><li>Lionshead Lake Wayne NJ Real Estate </li></ul>
  10. 12. How To Start a Blog <ul><li>Start with these: More in Blogging Part II class </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  11. 13. Word Press <ul><li> </li></ul><ul><li>Click on Sign Up Now </li></ul><ul><li>Choose User Name and Password </li></ul><ul><ul><li>Blog will be , so choose user name purposely. Best bet: use your firstlastname as user name </li></ul></ul><ul><li>We will set up your account in “hands on” session to follow </li></ul>
  12. 14. Active Rain <ul><li>Click on hyperlink: </li></ul><ul><li>join # professionals on the world’s largest real estate network </li></ul>Fill out form and continue to follow instructions
  13. 15. Hint: <ul><li>Have your photo and bio ready ahead of time, so you can just “copy & paste” </li></ul><ul><li>Save to your “thumb drive” </li></ul><ul><li>Create folder labeled “bio stuff for websites and blog sites” </li></ul><ul><li>Write your bio, philosophy, about you, business experience, areas of expertise, testimonial quotes from your clients etc. </li></ul>
  14. 16. What to blog about? Blog topics: <ul><li>Read other blogs </li></ul><ul><li> - “google search” real estate blog (topic or no topic) </li></ul><ul><li> - read blogs </li></ul><ul><li> - read blogs </li></ul><ul><li>Get ideas from your clients or colleagues </li></ul><ul><li>Blog about what is important to you </li></ul><ul><li>Blog about what is timely in the market </li></ul>
  15. 17. Marketing your blog <ul><li>Put your blog site everywhere </li></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>E-mail signatures </li></ul></ul><ul><ul><li>Mailings </li></ul></ul><ul><ul><li>Sign riders </li></ul></ul>
  16. 18. More Marketing & Prospecting <ul><li>Ask yourself why clients might connect with you. </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Personality </li></ul></ul><ul><ul><li>Your background, education & experience </li></ul></ul><ul><ul><li>Your business philosophy </li></ul></ul><ul><ul><li>What you look like </li></ul></ul><ul><ul><li>Your market saavy </li></ul></ul><ul><li>The Internet is ALWAYS OPEN </li></ul>
  17. 19. The Plan <ul><li>Blogging and Social Media sites are the 'must do' in real estate internet marketing. </li></ul><ul><li>To be part of this, you must have a Plan. </li></ul><ul><li>Plan Your Strategy: </li></ul><ul><li>You need to make a commitment to consistently blog. </li></ul><ul><li>Identify your mission statement and stick to it </li></ul><ul><li>Determine what return you want from your blog, then blog for those reasons. </li></ul>
  18. 20. Next Steps and other things <ul><li>Post Articles: </li></ul><ul><li>Write as often as you can. </li></ul><ul><li>Schedule fixed time to write articles. </li></ul><ul><li>Start as many 'good idea drafts' as you can - this ensures a reserve of good content. </li></ul><ul><li>Stay on subject (no one cares about the weather, or how busy you've been). </li></ul><ul><li>Don't be wordy </li></ul><ul><li>Many short is way better than a few long. </li></ul>
  19. 21. Post often, at least 2 to 3 times a week. Keep your posts short and on topic. Blog readers have short attention spans. Write with keyword rich content.  Mention the town, area and local local market several times in your post.  The search engines will pick up these keywords. Use hyperlinks that will give the reader excellent resources: Official town websites, your website, demographics, school information. Put yourself in the shoes of the consumer and write for them.  Online consumers will not respond to posts that are not relevant to anything or that are obviously just to advertise you.  Consumers read blogs for information, so that’s what you must give them. Use spell check.  If you have a lot of spelling errors, the educated consumer may look over you when picking an agent. Be yourself in your posts. Be authentic to yourself. This is the forum for that. This is your time and your space to be you and to share “The Professional You” with the world! Tips to Success with a Blog
  20. 22. The End