Film posters promote and advertise films. They typically feature the main image from the film, which is usually a still or character shot to reveal the genre. Film posters also normally include the title in big bold letters. They often have a tagline or catchphrase to hook viewers and hint at the film's plot. Popular actors, directors, or producers featured in the film can be an important selling point. The release date is also included so viewers know when they can watch the movie.

1. CODES AND CONVENTIONS
OF FILM POSTERS

2. A film poster is a poster used to promote and advertise a
film. Studios often print several posters that vary in size
and content for various domestic and international
markets.
Film
posters and
their
purpose

3. CODES AND
CONVENTIONS
OF FILM
POSTERS
The main image is an important part of a
film poster. It is the first thing that passer-
by’s, audiences and other people see when
they look at it. They are normally stills from
the film or character shots but either way,
they always contain some type of
iconography to reveal the genre of the film.

4. CODES AND
CONVENTIONS
OF FILM
POSTERS
Just like film trailers, a film
poster normally always has a
title. Without the title, the
name of the film wouldn’t be
known to people who see the
poster. They are the biggest
and boldest words on the
page so besides the main
image, the title is the first
thing that people would see.

5. CODES AND
CONVENTIONS
OF FILM
POSTERS
Tag lines/catch lines are used in
posters to hook people who read
the poster, hence why they are
made to be memorable to the
audience, so when they think of a
tag line, they think of the film.
They are used to emphasise the
point of the film and to give
subtle hints about what could
happen.

6. CODES AND
CONVENTIONS
OF FILM
POSTERS
Producers, director(s) and cast can
be used as one of the main selling
points of a film , in a poster. This is
because if a popular/well-known
actor is said to be present in the film,
their fan base may be swayed to
watch the film when it comes out. Or
if a popular director is said to have
made their film, people who like that
said directors film, may want to see
more of their work.

7. CODES AND
CONVENTIONS
OF FILM
POSTERS
The release date of the film
is also important to put in
the film poster so that
people can be aware of
when the film will come out
so that they will be able to
watch the movie when it
comes out. Film posters may
add the whole date, the year
of release of the month of
release.

8. WHERE
FILM
POSTERS
CAN BE
SEEN