1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. Our group realised that certain aspects
of our film would need to be similar to
other established film openings to be
able to target our audience we were
intending to. In order to do this, we
had to research into a variety of film
openings with the same genre that our
group had chosen. For example
Kidulthood, Adulthood, This is
England. We want to follow these
codes and conventions so our video is
deemed professional, acceptable and
recognisable but we still wanted to
challenge the forms and conventions in
order to make our opening stand
out, be unique and memorable.

3. Whilst doing research on similar film
openings we had realised the change
in environment, clothing and lifestyle.
Due to this we decided to follow the
conventions of the opening for
Adulthood as it is more of a modern
film.

4. Adulthood starts off with a sequel in
silence of the first film Kidulthood.
This creates tension and suspense
therefore our group decided to do
something similar in order to attract
and maintain our target audience. We
had thought about using silence, like
Adulthood, but we didn’t want our
audience to lose interest therefore we
didn’t take the risk. Adulthood has no
titles till the end of the whole opening
whereas our film has titles in between
scenes and our film title and the end of
our sequel.

5. We followed the major forms and
conventions of social realist films by
having an urban grime background in
London; we used areas with low
lighting in order to convey the social
realist side of our film.

6. In real media products, representation
is a major aspect, especially for the
genre social realism as the audience
tend to relate to situations portrayed in
social realist films. Our actors were
young therefore we followed
conventions which stereotyped our
characters, in order to do this we had
them wear hoodies etc. Our film
challenges the conventions of social
realism when we dressed our
characters in suits and had a business
meeting scene.

7. We had created a production logo and
a film company in order to portray our
film opening as professionally as
possible.

8. In conclusion, we mainly followed
forms and conventions instead of
challenging them in order to establish
our chosen genres. Real media
products helped us achieve this as it
gave us ideas on how to direct our
film. Our film opening outlines social
issues young people face in life
therefore our film opening follows the
conventions of social realism.