1. The focal image connotes
Its genre - comedy
Release date
Big, bold and clear
writing
Cast names
Recognized actor -
attracts the audience
Titles of other films
the company has
made
Mainstream film
Marketability: As the
film poster includes the
cast names who are
well known and the
focal image include a
recognizable actor, the
producer has kept the
film poster simple,
knowing that it will get
viewers (mainstream).

2. Independent
film
Names of
producers/directors
Clear and big
title
Challenging
stereotypical
conventions
Focal image –
doesn’t give
much away
however it
does relate to
the title.
Feel as if the film
poste doesn’t give
much a way and the
films remains
enigmatic
Playability: hoping that the
audience watch the film and
enjoy it thoroughly, hoping that it
will gain more awareness and
more viewers