2. A good rating by a well-known and respected film magazine makes the audience know that the film is worth seeing. The rating is also from the magazine that was used to feature the film on the front cover. Suit that was used in all texts. Actors names, research showed that actors were the next thing people looked for after looking at the title. Their names were also featured in the trailer and the main character was also on the magazine. Tagline that was also used within the trailer. Card in teaser poster. Cityscape that was used in the trailer and teaser poster. Film title is the biggest and boldest text and typography made to resemble font on a credit card. Production credits of cast and crew members to help with promotion. The 15 age rating lets the audience know who is able to watch the film and draws the target audience of 15 years and above. Distribution company – Audiences who would’ve seen Pathe films before and have enjoyed them may want to see this film. Summer release date makes it accessible as people are known to take their holidays around then. Also not being released in July makes it not have to compete with other Blockbusters.
4. Credit card font Empire review Cityscape that was used in the trailer and main poster.. Suit Cards. Green card also used on main poster. Title in large bold font Recommended age rating Distribution company Release date
6. Consumers more likely to buy awarded magazine. Magazine title. Well recognised movie magazine . Also provided film rating and review on posters. Date and price. Prices also in international currencies making magazine available to wider audience. Themed issue. May be more appealing for target audience as main target audience is British public. Hyped tagline Union jack background to match theme and match trailer as London is in Britain. More features and countdowns to attract audiences. Title of film in outstanding font. Well known British director, (placed under “top 10 British directors) also known for effective gangster films which was one of the inspirations for “Cash”. Exclusives. Mentions of actor names. Barcode Added features with award winning British blockbuster, may attract interest as film has been heavily publicised.
