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Chapter 4 TYPES OF MEDIA.pptx
- 1. TYPES OF MEDIA Jojemar B. Enciso Teacher
- 2. OBJECTIVES: At the end of the lesson, the learner shall be able to: 1. Define Media and its 3 Basic Types 2. Understand Media Convergence 3. Write an essay / reflection about their use of media
- 3. What is Media? These are communication outlets or tools used to store and deliver information
- 4. ACTIVITY 1: What’s your media?
- 7. Types of Media: Print Media
- 8. What is Print Media? Print Media is a type of media used in mass communication in the form of printed publications. The traditional form of print media involves ink and paper.
- 10. Types of Print Media a. Books b. Newspaper c. Magazine d. Poster e. Brochure
- 11. BOOK • Defined as “a set of printed sheets of paper that are held together inside a cover” • Intended to inform like reference books or to entertain such as novels
- 12. NEWSPAPER • Refers to as “a document published regularly, consisting of news reports, articles, photographs, and advertisements that are printed on large sheets of paper folded together”
- 13. MAGAZINE •Defined as “a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest”
- 14. POSTER •It is a bill or placard for posting, which is often placed in a public place •It makes use of photos or graphics to convey a message
- 15. BROCHURE •Defined as “a small, thin book or magazine that usually has many pictures and information about a product, or a place, etc.”
- 17. CHARACTERISTICS: 1. A proponent of literacy – print media is essentially written media. One must be able to read to patronize print. 2. Portable – it is the most portable platform of media. Its size and weight allows people to carry it everywhere
- 18. CHARACTERISTICS: 3. Independent form of media – unlike other types of media, print does not require separate medium or technology to transmit or receive information 4. Structure – correct grammar and proper sentence construction is a must. The structure is given emphasis in print media.
- 19. 3 Types of Media Print Media Broadcast Media
- 20. What is Broadcast Media? Media such as radio and television that reach target audiences using airwaves as the transmission medium
- 22. Types of Broadcast Media a. Radio b. Television
- 23. RADIO • It is a tool that uses voice, sound, and music. • Radio has been further developed to aid in communication of the military.
- 24. RADIO • KDKA owned by the Westinghouse Electric Corporation of Pittsburg was the first to use radio for entertainment.
- 25. RADIO •American Telephone and Telegraph Company (AT&T) was the first to broadcast paid advertisements on its stations.
- 26. RADIO • In 1922, there were 60,000 households in the United States with radios; by 1929, the number had topped 10 million.
- 27. TV • The earliest notable development was that of German inventor Paul Nipko, where he was able to successfully transmit an image in 1884.
- 28. TV • It can be considered as the most powerful medium in the mass communication because of its complete features. It offers both sight and sound
- 29. 3 Types of Media Print Media Broadcast Media New Media
- 30. What is New Media? Means of mass communication using digital technologies such as the internet
- 32. The Avenues of New Media a. Facebook b. Twitter c. Instagram d. Youtube e. Tumblr
- 33. FACEBOOK •The world’s largest and most visited social networking site
- 34. TWITTER •It is an online social networking and microblogging service that enables users to send and read text-based messages
- 35. INSTAGRAM •More commonly known as “IG” was originally created to be a photo-sharing site
- 36. YOUTUBE •Popularly known to be a video-sharing website where users can upload, view, and share videos online
- 37. TUMBLR •A blog site that enables users to post multimedia contents
- 39. What is Media Convergence? •Media Convergence happens when different media sources join together
- 45. TELERADIO •It is a program that combines the visual aspect of television with AM or news radio. •Filming of teleradio happens in radio booths and simultaneously broadcasted on radio stations, television channels, and even online
- 47. STREAM MEDIA •It provides access to those who have limited or no access to television and radio but is connected online.
- 49. Example of Media Convergence Converged Media: -Camera -Telephone -Web Browser -Digital Map -Radio -Etc.
- 50. Example of Media Convergence Converged Media: -Camera -Music Player -Video Player -Web Browser -ETC.
- 51. ACTIVITY
- 53. How do these personalities influence the way people see themselves and others?
Editor's Notes
- Recap on chapter 3 lesson
- Everything that stores and delivers message is considered media.
- Think of a media format that you usually use. Guess if it’s under print, broadcast, or new media. Write it on the board.
- These are all examples of media. Now, as you noticed, we have 3 types of media: print, broadcast, and new media.
- Think of a word or phrase that is related to PRINT MEDIA.
- What are the examples of print media?
- Typically used as a form of advertisement or promotion
- Think of a word or phrase that is related to PRINT MEDIA.
- GUGLIELMO MARCONI is an Italian inventor who transmitted a message, which was picked up without any need for wired connection.
- Typically used as a form of advertisement or promotion - It became a strategic application in the military during the 1st world war. The 1st ever commercially owned radio station was KDKA owned by the Westinghouse Electric Corporation of Pittsburgh --- first to use radio for entertainment to entice the public in purchasing home radio receivers
- This entertainment was done to entice the public in purchasing home radio receivers.
- This practice still persists in today’s radio.
- According to estimates by the NATIONAL ASSOCIATION OF BROADCASTERS When the sale of radio started to decline, radio stations adapted AT&T’s methods as an additional incentive in broadcasting. Radio became a commercial medium for communication
- RCA unveiled television to the American public in grand style at the 1939 New York World’s Fair, with live coverage featuring a speech by President Roosevelt. Visitors were invited to experience tv viewing and were given the opportunity to walk in front of the tv cameras and see themselves on the monitors.
- Typically used as a form of advertisement or promotion.
- Think of a word or phrase that is related to PRINT MEDIA.
- Internet, social media, computers Contents are organized and distributed in digital forms
- It was created by Mark Zuckerberg and fellow Harvard University students in February 2004
- It was created in March 2006 by Jack Dorsey This is where the word “trending”, “follow back” and “hashtag” first emanated
- It was created by Kevin Systrom and Mike Krieger and was launched in October 2010 It has become popular by its hashtags “Throwback Thursday” and “Flashback Friday”
- It was created in February 2005 by former PayPal employees
- Review of the things they have learned. With the emergence of technologies, people keep wanting more. This age is the start of what we call …
- What is convergence? - Convergence – meeting at a point; synonymous to the words: join, unite, merge
- Internet, social media, computers
- With all the arising of internet, print media has been seldomly used. People from the traditional media looked for a way to keep their names on the limelight. That is thru -------
- Online news or DIGITAL PRINT MEDIA. Although Print has remained to have a solid foothold in the society, there is still a need to revolutionize their method
- SUMMIT MEDIA is the country’s leading magazine publisher.
- From print magazine, to online magazine.
- Internet, social media, comuters
- DZBB SUPER RADYO – AM radio station run by GMA network; airs a teleradio program SAKI SA DOBOL B, a morning news and talk program
- ABS-CBN IWantTV – this website allows users to view episodes of the networks program either for free or for a fee
- With all these, what are your realizations?
- Reflect on how the Avenues of Media affect your Media Portrayal. How do these avenues of media help you.
- These 2 personalities are known to be QUEEN OF ALL MEDIA. But how do they differ in terms of media portrayal?
- Oprah Winfrey does not come from a rich family. At 9yo, Oprah was raped by her 19yo cousin who was baby sitting her. Later, she was abused by her cousin, a family friend, her mother’s boyfriend, and her uncle. She ran away from home at 13 and at 14, she became pregnant with a sick son who died shortly after birth.