media and info literacy

2. TYPES OF MEDIA:
1.PRINT MEDIA
2.BROADCAST MEDIA
3.DIGITAL OR NEW MEDIA

3. - media consisting of paper and
ink, reproduced in a printing
process that is traditionally
mechanical

4. NEWSPAPER
-document published
regularly consisting of
news reports, articles
photographs and
advertisements

5. *News Section – essence of the
newspaper
*Photojournalism
*Opinion Section
*Sports Section
*Entertainment Section
*Classified Ads Section

6. BOOKS
-set of printed sheets
of paper held together
inside a cover

7. MAGAZINES
-periodical publication
containing articles and
illustrations, typically
covering particular
subject area of interest.

8. COMICS

9. BROCHURES – small, thin book or magazine
usually has many pictures and info. About product or place, etc.
and usually used for advertisement and promotion.

10. Press Release – defined as an official statement
that gives information to newspaper, magazines, tv news
programs and radio stations.
Poster– bill or placard for posting often place in public
area.

11. * proponent of literacy
* portable
*Independent form of media
* structure

12. - media such as radio and
television that reach target
audiences using airwaves as
the transmission medium

13. The term broadcasting refers to the airborne
transmission of electromagnetic audio signals or
audiovisuals signals that are readily available to wide
population via standard receivers.
A. Radio Broadcasting
B. TV Broadcasting

14. *The invention of radio began with telegraph.
*Another great invention was that of Alexander Graham Bell’s
telephone.
*Experts aim to abolish the limitations of telegraph wire and it was
credited to Italian inventor Guglielmo Marconi. He transmitted a
message which was picked up w/o any need for wired connection.
In doing so , age of broadcasting began.
*Initially radio has been further developed to aid military. It
became a necessity for ships and naval fleets.
*When the war ended in 1918, the Golden Age of radio began.

15. *The first ever commercially owned radio station was KDKA owned
by Westinghouse Electric Corporation of Pittsburg. They used
radio for entertainment.
*Other manufacturer soon followed Westinghouse’s example –
American Telephone and Telegraph Company (AT&T) who was the
first to broadcast paid advertisement on its stations.
*Radio also played a vital role in ending WWII after the bombings
of Hiroshima and Nagasaki when the Japanese emperor used radio
to appeal for surrender.

16. *Unlike the radio, the invention of television was initially
prompted by commercialism.
*The earliest notable development was that of German inventor
Paul Nipko where he was able to successfully transmit image in
1884.
*3 communications technology powerhouses – General Electric,
Westinghouse and RCA cooperated and pooled their resources
together in the development of TV.
* The 1930’s began the age of TV broadcasting to the public.
Despite the rise in television stations, and its growing reach to
American homes from 1960s, viewing remained scarce.

17. *This scarcity ended when tv networks offered
to transmit programs by cable to paying
subscribers –cable televisions-started in 1980s.
* A decade later the number of stations
increased from 600 to 1040 commercial and
public stations reaching 98% of homes in the
United States.

18. *Radio is a tool that uses voice, sound and music( elements of radio).
*Types of Radio Format
1. AM (Amplitude Modulated) radio
a. Dramatic programs
b. Non-dramatic programs
 news and documentary
 talk show
 counseling
 educational
 informative

19. 2. FM (Frequency Modulated) radio
- majority of the stations offer music and entertainment program
formats.
Television is considered as the most powerful medium in mass
communication.
It has two main elements:
1. Audio – sound, music and voice
2. Video or visual – footage, graphics and text

20. 1. Dramatic format
a. drama series
b. drama special
c. sitcom
2. Non-dramatic format
a. news and public affairs
b. talk show, debate, discussion
c. contest, quiz show, game show
d. educational
e. informative, variety shows

21. TELEVISION

22. RADIO

23. SATELLITES

24. MOBILE PHONES

25. MOVIES / FILMS

26. - contents are organized and
distributed on digital platforms
* Digital refers to something
using digits, particularly binary
digits.

27. INTERNET
(Interconnected
Network)

28. SOCIAL MEDIA

29. COMPUTERS

30. *Facebook
-world’s largest and most visited social
networking site
-created by Mark Zuckerberg and fellow
Harvard University students, Eduardo saverin,
Andrew McCollum, Dustin Moskovitz and Chris
Hughes in February 2004.

31. *Twitter
-online social networking and micro blogging
service that enables users to send and read text
based messages. This is where the word
“trending”, follow back and hashtag first
emanated.
-created in March 2006 by Jack Dorsey and
was launched by July

32. *Instagram
-created to be a photo sharing site.
-It has become popular by its hashtags
“Throwback Thursday” and “Flashback Friday”
-created by Kevin Systrom and Mike Krieger,
launched in October 2010

33. *Youtube
- video-sharing site, created in February
2005 by former PayPal employees.
*Tumblr
-blog site that enables users to post
multimedia contents, contains variety of funny
pictures and videos

34. MEDIA CONVERGENCE

35. * CONVERGE means meeting at
a point, it is synonymous to the
words: join, unite, intersect,
merge, connect, coincide

36. MEDIA CONVERGENCE happens
when different (two or more)
media sources join together.
It allows media texts to be
produced and distributed on
multiple media devices.

37. It is the ability to transform
different kinds of media into
digital code, which is then
accessible by a range
of devices.

38. - Digital Print Media
-Teleradio
-Stream Media
-Mass Media/Social Media
MEDIA CONVERGENCE

39. *Continuous decline in readership among print media
*Newspaper businesses like manila Bulletin, Inquirer and
Philippine Star have gone digital. As a means of reaching
smartphone, they have also launched apps
*Magazines like summit media offered copies of their
magazines on their digital bookstore
*Rappler – went straight to cyberspace – January 2012
- publishes variety of stories online similar to
those published in traditional print.
Digital Print Media

40. *Program that contains visual aspect of TV with
AM radio
*Filming of teleradio happens in radio booths and
simultaneously broadcasted on radio stations, tv
channels and even online
*DZBB super radyo by GMA- saksi sa dobol B,
simulcast on GMA news channel, AM 594 and
www. gmanetwork,.com
Teleradio

41. *Refers to transmission of tv/radio online
*Provides access to those who have limited/no
access to tv and radio but is connected online
*Example is ABS-CBN Iwant tv-allows us to view
episodes of network’s program either for free or
for a fee
*FM Radio – love radio 90.7
Stream Media

42. *Extremely popular to society
*Billions of people are connected to several social
media apps at any given time
*Example is news giving bodies understands the
need for timely and relevant news-most of them
give regular updates on social media like FB
*Entertainment sectors turn to social media to
engage with their consumers
Mass Media/Social Media

43. - Social Network
- Learning Management System
- Product Advertisement
- News Agency
- Multimedia Personality
MEDIA CONVERGENCE USUALLY
OCCURS IN VARIOUS PLATFORMS
SUCH AS:

44. SMARTPHONES
CONVERGED
MEDIA:
- CAMERA
- TV
- TELEPHONE
- WEB
BROWSER
- DIGITAL MAP
- RADIO
- ETC.

45. COMPUTERS
CONVERGED
MEDIA:
- CAMERA
- MUSIC PLAYER
- VIDEO PLAYER
- WEB BROWSER
- ETC.

46. INTERNET
- FACEBOOK
- TWITTER
- INSTAGRAM
- ETC.

47. GOOGLE - GOOGLE SEARCH
- GOOGLE DRIVE
- GOOGLE MAIL
- GOOGLE PLAY
- PLAYSTORE
- YOUTUBE
- GOOGLE WALLET
- ANDROID
- HANGOUT
- GOOGLE CHROME
- GOOGLE PLUS
- BLOGSPOT
- GOOGLE MAP
- ETC.
EVERYTHING GOOGLE

48. FACEBOOK
- FACEBOOK - HANGOUT
- FB MESSENGER - INSTAGRAM (2012)
- OCULUS VR - WHATSAPP (2014)
- MSQRD (2016)

49. END