Successfully reported this slideshow.

Evolution of media.


Published on

All about how the evolution of media took place, It contains an overview from the past to the future. A detailed presentation on the topic !

Published in: Education, Business, Technology
  • me too ,can i have a copy of this presentation ? please :) thank you
    Are you sure you want to  Yes  No
    Your message goes here
  • can i have a copy of this presentation?thank you.
    Are you sure you want to  Yes  No
    Your message goes here

Evolution of media.

  2. 2.  1900’s- Dominance of newspapers  1910’s- Tabloids & Propaganda Newspapers
  3. 3. DOMINANCE OF NEWSPAPERSDOMINANCE OF NEWSPAPERS  Newspapers &Newspapers & periodicals consisted theperiodicals consisted the MediaMedia  No extensiveNo extensive communication systemscommunication systems  In-house reporters wereIn-house reporters were assignedassigned
  4. 4. TABLOIDS & PROPAGANDATABLOIDS & PROPAGANDA  Jazz journalism- use ofJazz journalism- use of sensational photographssensational photographs  Mainly focused onMainly focused on crime, entertainment,crime, entertainment, human interested storieshuman interested stories  Systematic propagationSystematic propagation of a political causeof a political cause
  5. 5. RADIO BROADCASTING  Emergence of radio- 1920’s  Great depression helped radio development- 1930’s  Radio’s victory- 1940’s
  6. 6. EMERGENCE OF RADIOEMERGENCE OF RADIO  Crystal sets &Crystal sets & earphones attractedearphones attracted peoplepeople  Westing Houses Corp,Westing Houses Corp, first radio stationfirst radio station established on 2established on 2ndnd NovNov 19201920  Attracted advertisers toAttracted advertisers to explore their waresexplore their wares
  7. 7. DEPRESSION HELPED RADIODEPRESSION HELPED RADIO  People switched fromPeople switched from newspapers to radionewspapers to radio  Fulfilled with music,Fulfilled with music, entertainment, news &entertainment, news & advertisementsadvertisements  Provided current newsProvided current news during II world warduring II world war
  8. 8. RADIO’S VICTORYRADIO’S VICTORY  Reached theReached the illiterates easilyilliterates easily  One time investmentOne time investment
  9. 9. TELEVISION COVERAGE  Age of television- 1950’s  Television news- 1960’s  News camera- 1970’s
  10. 10. GOLDEN AGE OF TELEVISIONGOLDEN AGE OF TELEVISION  Comprised both audio andComprised both audio and videovideo  More convenient leisureMore convenient leisure time activitytime activity
  11. 11. TELEVISION NEWSTELEVISION NEWS  Conveyed real time majorConveyed real time major events through the satelliteevents through the satellite Telstar ITelstar I  Shaped public opinion andShaped public opinion and united people in greatunited people in great momentsmoments
  12. 12. NEWS CAMERANEWS CAMERA  Explosive growth ofExplosive growth of televisiontelevision  Cable news & SubscriptionCable news & Subscription cable television came intocable television came into limelightlimelight  Live relays of programmesLive relays of programmes and sports eventsand sports events
  13. 13. TELEVISION GROWTHTELEVISION GROWTH  Public air waves wasPublic air waves was replaced by coaxial or fibre-replaced by coaxial or fibre- optic cablesoptic cables  Premium channels such asPremium channels such as Disney,CNN, HBO,MTVDisney,CNN, HBO,MTV glorified the evolutionglorified the evolution
  14. 14. THE INTERNET (1990’s...)  Interrelated networking  World Wide Web (www)  Less expensive  Requires minimal technical know-how
  15. 15. The era of Modern Media  Recently popular forms  Intriguing versions  Under appreciated applications  Nascent technologies
  16. 16. RECENTLY POPULAR FORMSRECENTLY POPULAR FORMS  Blogs (weblogs, vlogs,Blogs (weblogs, vlogs, plogs, moblogs)plogs, moblogs)  RSS - Real SimpleRSS - Real Simple SyndicationSyndication  PodcastingPodcasting  Mobile MediaMobile Media  TaggingTagging
  17. 17. BLOGSBLOGS  Frequently updatedFrequently updated personal websitespersonal websites  Extremely fast and easyExtremely fast and easy  Vlogs- Video blogsVlogs- Video blogs  Moblogs- Mobile blogsMoblogs- Mobile blogs  Plogs- Photo blogsPlogs- Photo blogs
  18. 18. REAL SIMPLE SYNDICATIONS (RSS)REAL SIMPLE SYNDICATIONS (RSS) Distributes contents automatically & directly to the subscribers Extremely fast flow Uses a software called FEED READER Receives content through this software
  19. 19. PODCASTINGPODCASTING  Distribution ofDistribution of digital video &digital video & audio files viaaudio files via RSSRSS  EntertainmentEntertainment orientedoriented  ProvidesProvides modernmodern audiencesaudiences their needtheir need irrespectiveirrespective of theirof their placeplace
  20. 20. MOBILE MEDIAMOBILE MEDIA  Various types of wirelessVarious types of wireless networksnetworks  Connects peopleConnects people  PDA’s, mp3 players becomesPDA’s, mp3 players becomes a part of ita part of it  Mobile navigation,Mobile navigation, GPRS, WiFi, WimaxGPRS, WiFi, Wimax are the additionalare the additional featuresfeatures
  21. 21. TAGGINGTAGGING  Personal keywordsPersonal keywords assigned to webassigned to web contentscontents  Similar toSimilar to bookmarksbookmarks  UnstructuredUnstructured social searchsocial search
  22. 22. INTRIGUING VERSIONSINTRIGUING VERSIONS  Social networksSocial networks  Consumer Generated MediaConsumer Generated Media  WikisWikis  Internet Radio & VisualInternet Radio & Visual radioradio  Mobile PublishingMobile Publishing
  23. 23. SOCIAL NETWORKSSOCIAL NETWORKS  Online connection amongOnline connection among communities of peoplecommunities of people  People can interact each other forPeople can interact each other for any commercial or personal purposesany commercial or personal purposes
  24. 24. CONSUMER GENERATED MEDIACONSUMER GENERATED MEDIA  Technology armedTechnology armed contentcontent  Large number of viewersLarge number of viewers  Self expressing & sharingSelf expressing & sharing
  25. 25. WIKISWIKIS  Anyone can edit the contentAnyone can edit the content easilyeasily  Valuable collaboration toolValuable collaboration tool  Educational purposeEducational purpose  Wikipedia- famous wiki withWikipedia- famous wiki with encyclopediaencyclopedia
  26. 26. INTERNET RADIOINTERNET RADIO && VISUAL RADIOVISUAL RADIO •Live & recorded style of broadcasting over net •Independently produced traditional programs
  27. 27.  Radio connections viaRadio connections via mobilemobile  NOKIA- First developer ofNOKIA- First developer of visual radiovisual radio  Interacts user in real timeInteracts user in real time VISUAL RADIO
  28. 28. MOBILE PUBLISHINGMOBILE PUBLISHING Way of publishingWay of publishing content with mobilecontent with mobile New media formatNew media format  Specifically madeSpecifically made applications for mobileapplications for mobile
  29. 29. UNDER APPRECIATED APPLICATIONSUNDER APPRECIATED APPLICATIONS  Photo sharingPhoto sharing  TextText Messaging/InstantMessaging/Instant MessagingMessaging  Web SitesWeb Sites  WebcastingWebcasting  Digital VideoDigital Video RecorderRecorder
  30. 30. PHOTO SHARINGPHOTO SHARING  Photos can be uploadedPhotos can be uploaded and organizedand organized  Most famous among theMost famous among the various sites isvarious sites is FLICKRFLICKR
  31. 31. TEXT MESSAGINGTEXT MESSAGING && INSTANT MESSAGINGINSTANT MESSAGING  SMS- Send or receive messagesSMS- Send or receive messages in mobile phonesin mobile phones  Marketing, political &Marketing, political & personal purposepersonal purpose  Instant messaging- UsingInstant messaging- Using internetinternet  Softwares required for instantSoftwares required for instant messagingmessaging
  32. 32. WEBSITESWEBSITES  Collection of formattedCollection of formatted documentsdocuments  Displayed in the InternetDisplayed in the Internet with the help of a softwarewith the help of a software called ‘Browser’called ‘Browser’  Organized under a addressingOrganized under a addressing structure called “domainstructure called “domain Name”Name”
  33. 33. WEBCASTINGWEBCASTING  Audio & video broadcastingAudio & video broadcasting over netover net  TV & Radio networks act asTV & Radio networks act as independent broadcastersindependent broadcasters Webinars are made possibleWebinars are made possible Corporates used it for internal &Corporates used it for internal & external usageexternal usage
  34. 34. DIGITAL VIDEO RECORDERDIGITAL VIDEO RECORDER  Records video in a digitalRecords video in a digital format to various memoryformat to various memory mediummedium  Different forms are STDifferent forms are ST boxes, PMPboxes, PMP  Camcorder- Camera with aCamcorder- Camera with a DVRDVR  Mobile phones are alsoMobile phones are also integratedintegrated
  35. 35. NASCENT TECHNOLOGIESNASCENT TECHNOLOGIES  BluetoothBluetooth  RFIDRFID  Ringtones, ringRingtones, ring backtones, ring videobacktones, ring video  Interactive televisionInteractive television  Mobile NetworksMobile Networks
  36. 36. RADIO FREQUENCY IDENTIFICATION (RFID)RADIO FREQUENCY IDENTIFICATION (RFID)  Purpose of identifying &Purpose of identifying & trackingtracking  Uses short wave radioUses short wave radio frequency wavesfrequency waves  Consists of IC, modem,Consists of IC, modem, antenna, RFID reader,antenna, RFID reader, RFID tagRFID tag  Battery Assisted PassiveBattery Assisted Passive RFID gives higher rangeRFID gives higher range  Corporated with animals,Corporated with animals, products or personproducts or person
  37. 37. BLUETOOTHBLUETOOTH  Connects and exchangesConnects and exchanges informations betweeninformations between digital devicesdigital devices  Short range radio frequencyShort range radio frequency  Toothing- Bluetooth usedToothing- Bluetooth used for social interactionsfor social interactions
  38. 38. RING TONES, RINGBACK TONES,RING TONES, RINGBACK TONES, RINGVIDEORINGVIDEO  Ringtones- Incoming call soundRingtones- Incoming call sound  Kind of personalizationKind of personalization  Ringback tones- Caller tunesRingback tones- Caller tunes  Kind of commercializationKind of commercialization  Incoming call in video formatIncoming call in video format
  39. 39. INTERACTIVE TELEVISIONINTERACTIVE TELEVISION  Audience interact with television contentAudience interact with television content  Viewers responds via text messaging, polling,Viewers responds via text messaging, polling, websites etcwebsites etc
  40. 40.  Media multitasking & Co-activity capturedMedia multitasking & Co-activity captured the marketersthe marketers Multi issues can be viewed simultaneouslyMulti issues can be viewed simultaneously
  47. 47. Sixth Sense TechnologySixth Sense Technology