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Evolution of media.

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All about how the evolution of media took place, It contains an overview from the past to the future. A detailed presentation on the topic !

Published in: Education, Business, Technology
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Evolution of media.

  1. 1. EVOLUTION OF MEDIAEVOLUTION OF MEDIA  NEWSPAPERSNEWSPAPERS (1900 & 1910)(1900 & 1910)  RADIORADIO BROADCASTINGBROADCASTING (1920- 1940)(1920- 1940)  TELEVISION COVERAGETELEVISION COVERAGE (1950- 1980)(1950- 1980)  THE INTERNETTHE INTERNET (1990…)(1990…)
  2. 2.  1900’s- Dominance of newspapers  1910’s- Tabloids & Propaganda Newspapers
  3. 3. DOMINANCE OF NEWSPAPERSDOMINANCE OF NEWSPAPERS  Newspapers &Newspapers & periodicals consisted theperiodicals consisted the MediaMedia  No extensiveNo extensive communication systemscommunication systems  In-house reporters wereIn-house reporters were assignedassigned
  4. 4. TABLOIDS & PROPAGANDATABLOIDS & PROPAGANDA  Jazz journalism- use ofJazz journalism- use of sensational photographssensational photographs  Mainly focused onMainly focused on crime, entertainment,crime, entertainment, human interested storieshuman interested stories  Systematic propagationSystematic propagation of a political causeof a political cause
  5. 5. RADIO BROADCASTING  Emergence of radio- 1920’s  Great depression helped radio development- 1930’s  Radio’s victory- 1940’s
  6. 6. EMERGENCE OF RADIOEMERGENCE OF RADIO  Crystal sets &Crystal sets & earphones attractedearphones attracted peoplepeople  Westing Houses Corp,Westing Houses Corp, first radio stationfirst radio station established on 2established on 2ndnd NovNov 19201920  Attracted advertisers toAttracted advertisers to explore their waresexplore their wares
  7. 7. DEPRESSION HELPED RADIODEPRESSION HELPED RADIO  People switched fromPeople switched from newspapers to radionewspapers to radio  Fulfilled with music,Fulfilled with music, entertainment, news &entertainment, news & advertisementsadvertisements  Provided current newsProvided current news during II world warduring II world war
  8. 8. RADIO’S VICTORYRADIO’S VICTORY  Reached theReached the illiterates easilyilliterates easily  One time investmentOne time investment
  9. 9. TELEVISION COVERAGE  Age of television- 1950’s  Television news- 1960’s  News camera- 1970’s
  10. 10. GOLDEN AGE OF TELEVISIONGOLDEN AGE OF TELEVISION  Comprised both audio andComprised both audio and videovideo  More convenient leisureMore convenient leisure time activitytime activity
  11. 11. TELEVISION NEWSTELEVISION NEWS  Conveyed real time majorConveyed real time major events through the satelliteevents through the satellite Telstar ITelstar I  Shaped public opinion andShaped public opinion and united people in greatunited people in great momentsmoments
  12. 12. NEWS CAMERANEWS CAMERA  Explosive growth ofExplosive growth of televisiontelevision  Cable news & SubscriptionCable news & Subscription cable television came intocable television came into limelightlimelight  Live relays of programmesLive relays of programmes and sports eventsand sports events
  13. 13. TELEVISION GROWTHTELEVISION GROWTH  Public air waves wasPublic air waves was replaced by coaxial or fibre-replaced by coaxial or fibre- optic cablesoptic cables  Premium channels such asPremium channels such as Disney,CNN, HBO,MTVDisney,CNN, HBO,MTV glorified the evolutionglorified the evolution
  14. 14. THE INTERNET (1990’s...)  Interrelated networking  World Wide Web (www)  Less expensive  Requires minimal technical know-how
  15. 15. The era of Modern Media  Recently popular forms  Intriguing versions  Under appreciated applications  Nascent technologies
  16. 16. RECENTLY POPULAR FORMSRECENTLY POPULAR FORMS  Blogs (weblogs, vlogs,Blogs (weblogs, vlogs, plogs, moblogs)plogs, moblogs)  RSS - Real SimpleRSS - Real Simple SyndicationSyndication  PodcastingPodcasting  Mobile MediaMobile Media  TaggingTagging
  17. 17. BLOGSBLOGS  Frequently updatedFrequently updated personal websitespersonal websites  Extremely fast and easyExtremely fast and easy  Vlogs- Video blogsVlogs- Video blogs  Moblogs- Mobile blogsMoblogs- Mobile blogs  Plogs- Photo blogsPlogs- Photo blogs
  18. 18. REAL SIMPLE SYNDICATIONS (RSS)REAL SIMPLE SYNDICATIONS (RSS) Distributes contents automatically & directly to the subscribers Extremely fast flow Uses a software called FEED READER Receives content through this software
  19. 19. PODCASTINGPODCASTING  Distribution ofDistribution of digital video &digital video & audio files viaaudio files via RSSRSS  EntertainmentEntertainment orientedoriented  ProvidesProvides modernmodern audiencesaudiences their needtheir need irrespectiveirrespective of theirof their placeplace
  20. 20. MOBILE MEDIAMOBILE MEDIA  Various types of wirelessVarious types of wireless networksnetworks  Connects peopleConnects people  PDA’s, mp3 players becomesPDA’s, mp3 players becomes a part of ita part of it  Mobile navigation,Mobile navigation, GPRS, WiFi, WimaxGPRS, WiFi, Wimax are the additionalare the additional featuresfeatures
  21. 21. TAGGINGTAGGING  Personal keywordsPersonal keywords assigned to webassigned to web contentscontents  Similar toSimilar to bookmarksbookmarks  UnstructuredUnstructured social searchsocial search
  22. 22. INTRIGUING VERSIONSINTRIGUING VERSIONS  Social networksSocial networks  Consumer Generated MediaConsumer Generated Media  WikisWikis  Internet Radio & VisualInternet Radio & Visual radioradio  Mobile PublishingMobile Publishing
  23. 23. SOCIAL NETWORKSSOCIAL NETWORKS  Online connection amongOnline connection among communities of peoplecommunities of people  People can interact each other forPeople can interact each other for any commercial or personal purposesany commercial or personal purposes
  24. 24. CONSUMER GENERATED MEDIACONSUMER GENERATED MEDIA  Technology armedTechnology armed contentcontent  Large number of viewersLarge number of viewers  Self expressing & sharingSelf expressing & sharing
  25. 25. WIKISWIKIS  Anyone can edit the contentAnyone can edit the content easilyeasily  Valuable collaboration toolValuable collaboration tool  Educational purposeEducational purpose  Wikipedia- famous wiki withWikipedia- famous wiki with encyclopediaencyclopedia
  26. 26. INTERNET RADIOINTERNET RADIO && VISUAL RADIOVISUAL RADIO •Live & recorded style of broadcasting over net •Independently produced traditional programs
  27. 27.  Radio connections viaRadio connections via mobilemobile  NOKIA- First developer ofNOKIA- First developer of visual radiovisual radio  Interacts user in real timeInteracts user in real time VISUAL RADIO
  28. 28. MOBILE PUBLISHINGMOBILE PUBLISHING Way of publishingWay of publishing content with mobilecontent with mobile New media formatNew media format  Specifically madeSpecifically made applications for mobileapplications for mobile
  29. 29. UNDER APPRECIATED APPLICATIONSUNDER APPRECIATED APPLICATIONS  Photo sharingPhoto sharing  TextText Messaging/InstantMessaging/Instant MessagingMessaging  Web SitesWeb Sites  WebcastingWebcasting  Digital VideoDigital Video RecorderRecorder
  30. 30. PHOTO SHARINGPHOTO SHARING  Photos can be uploadedPhotos can be uploaded and organizedand organized  Most famous among theMost famous among the various sites isvarious sites is FLICKRFLICKR
  31. 31. TEXT MESSAGINGTEXT MESSAGING && INSTANT MESSAGINGINSTANT MESSAGING  SMS- Send or receive messagesSMS- Send or receive messages in mobile phonesin mobile phones  Marketing, political &Marketing, political & personal purposepersonal purpose  Instant messaging- UsingInstant messaging- Using internetinternet  Softwares required for instantSoftwares required for instant messagingmessaging
  32. 32. WEBSITESWEBSITES  Collection of formattedCollection of formatted documentsdocuments  Displayed in the InternetDisplayed in the Internet with the help of a softwarewith the help of a software called ‘Browser’called ‘Browser’  Organized under a addressingOrganized under a addressing structure called “domainstructure called “domain Name”Name”
  33. 33. WEBCASTINGWEBCASTING  Audio & video broadcastingAudio & video broadcasting over netover net  TV & Radio networks act asTV & Radio networks act as independent broadcastersindependent broadcasters Webinars are made possibleWebinars are made possible Corporates used it for internal &Corporates used it for internal & external usageexternal usage
  34. 34. DIGITAL VIDEO RECORDERDIGITAL VIDEO RECORDER  Records video in a digitalRecords video in a digital format to various memoryformat to various memory mediummedium  Different forms are STDifferent forms are ST boxes, PMPboxes, PMP  Camcorder- Camera with aCamcorder- Camera with a DVRDVR  Mobile phones are alsoMobile phones are also integratedintegrated
  35. 35. NASCENT TECHNOLOGIESNASCENT TECHNOLOGIES  BluetoothBluetooth  RFIDRFID  Ringtones, ringRingtones, ring backtones, ring videobacktones, ring video  Interactive televisionInteractive television  Mobile NetworksMobile Networks
  36. 36. RADIO FREQUENCY IDENTIFICATION (RFID)RADIO FREQUENCY IDENTIFICATION (RFID)  Purpose of identifying &Purpose of identifying & trackingtracking  Uses short wave radioUses short wave radio frequency wavesfrequency waves  Consists of IC, modem,Consists of IC, modem, antenna, RFID reader,antenna, RFID reader, RFID tagRFID tag  Battery Assisted PassiveBattery Assisted Passive RFID gives higher rangeRFID gives higher range  Corporated with animals,Corporated with animals, products or personproducts or person
  37. 37. BLUETOOTHBLUETOOTH  Connects and exchangesConnects and exchanges informations betweeninformations between digital devicesdigital devices  Short range radio frequencyShort range radio frequency  Toothing- Bluetooth usedToothing- Bluetooth used for social interactionsfor social interactions
  38. 38. RING TONES, RINGBACK TONES,RING TONES, RINGBACK TONES, RINGVIDEORINGVIDEO  Ringtones- Incoming call soundRingtones- Incoming call sound  Kind of personalizationKind of personalization  Ringback tones- Caller tunesRingback tones- Caller tunes  Kind of commercializationKind of commercialization  Incoming call in video formatIncoming call in video format
  39. 39. INTERACTIVE TELEVISIONINTERACTIVE TELEVISION  Audience interact with television contentAudience interact with television content  Viewers responds via text messaging, polling,Viewers responds via text messaging, polling, websites etcwebsites etc
  40. 40.  Media multitasking & Co-activity capturedMedia multitasking & Co-activity captured the marketersthe marketers Multi issues can be viewed simultaneouslyMulti issues can be viewed simultaneously
  41. 41. STORAGE DEVICESSTORAGE DEVICES
  42. 42. OVERTHROW OF MOBILEOVERTHROW OF MOBILE
  43. 43. MOBILE COMPUTERSMOBILE COMPUTERS
  44. 44. TELEVISION OUTBREAKTELEVISION OUTBREAK
  45. 45. REMOTE SHAKE UPREMOTE SHAKE UP
  46. 46. SHIFT OF DICTAPHONESHIFT OF DICTAPHONE
  47. 47. Sixth Sense TechnologySixth Sense Technology

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