2. What is Content?
• Content is the idea or information that is delivered to
the audiences, in a form of still and moving images,
audio, documents and files.
Examples: News and information
Advertisements
Written entertainment
3. On-Line Media (New Media)
•Digitally-produced type of media, Internet-based
•2-way communication, interactive
•Applications are used by people to interact in
many ways (such as Like, Share, Comment,
Tweet)
4. 4 Categories of New Media
•Interpersonal Communication Media
•Interactive Play Media
•Information Search Media
•Collective Participatory Media
5. Interpersonal Communication Media
•Refers to online media that are used to create
and maintain personal relationships.
•Common applications are text based, chatting
environment
•Examples are messaging apps
6. Interactive Play Media
•Refers to digitals games
•Players / participants commonly build
interactions and community allowing massive
members of people globally to participate
simultaneously
7. Information Search Media
•Refers to online media that are used to store and
retrieve information
•Examples are blogs and search engines
•Information is easily searched and organized
8. Collective Participatory Media
•Refers to online media that centers on creating,
sharing, and exchanging information, ideas and
content in online networks and communities.
• Generally referred as “Social Media”
•Highly interactive, relies heavily on the
participation of users
9. Transition of different media types
•Newspaper publishers have their own on-
line portals to share the links to their news
archives.
•Radio nd television broadcasts are now
streamed online (though podcast)
•Comic books are adopted in movies and TV
series
10. Delivery mode of content in different types of
media
• Live streaming allows a creator to share creation and idea in real
time. It can be in Broadcast media, but commonly used in online
media using Facebook, YouTube and Instagram as its platform.
• Webinars create a room for seminars, trainings, lectures, and
discussion using online media.
• Podcast is known as “new radio”, It is an audio programme done in
series and delivered in digital audio.
• Infographics is a visual presentation of information and data. It comes
in imagery, charts and minimal texts which allows the reader to have
a quick overview of the concept or idea.
11. Delivery mode of content in different types of
media
• E-books are electronic version of printed books.
Stories can be read on computer or handheld device.
It has the special capability of “interactivity and
personalization.
