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ESTAM FORMATION UNIVERSITY
SEME CAMPUS
• ADEBISI ABDULGANIYU
ADESOLA
•POLITICAL SCIENCE
•SOCIAL SCIENCE
•100L
•PRESENTATION
TOPIC:MASS MEDIA
TABLE OF CONTENT
HISTORY
DEFINITIONS
FUNCTIONS
TYPES
ADVANTAGES
DISADVANTAGES
IN CONCLUSION
The history of mass media can be traced back to the days when
dramas were performed in various ancient cultures. This was
the first time when a form of media was "broadcast" to a wider
audience. The first dated printed book known is the Diamond
Sutra, printed in China in 868 AD, although it is clear that books
were printed earlier. Movable clay type was invented in 1041 in
China. However, due to the slow spread of literacy to the
masses in China, and the relatively high cost of paper there, the
earliest printed mass-medium was probably European popular
prints from about 1400. Although these were produced in huge
numbers, very few early examples survive, and even most
known to be printed before about 1600 have not survived. The
term "mass media" was coined with the creation of print media,
which is notable for being the first example of mass media, as
we use the term today. This form of media started in Europe in
the Middle Ages.
HISTORY OF MASS MEDIA
Johannes Gutenberg's invention of the printing press allowed the mass production of
books to sweep the nation. He printed the first book, a Latin Bible, on a printing
press with movable type in 1453. The invention of the printing press gave rise to some of
the first forms of mass communication, by enabling the publication of books and
newspapers on a scale much larger than was previously possible. The invention also
transformed the way the world received printed materials, although books remained too
expensive to be called a mass-medium for at least a century after that.
Newspapers developed in the seventeenth century, with the first published weekly in
Germany from 1609, but they took until the nineteenth century to reach a mass-audience
directly. The first high-circulation newspapers arose in London in the early 1800s, such
as The Times, and were made possible by the invention of high-speed rotary steam
printing presses, and railroads which allowed large-scale distribution over wide
geographical areas. The increase in circulation, however, led to a decline in feedback
and interactivity from the readership, making newspapers a more one-way medium
MASS MEDIA
• Mass media can be define as the means of communication that reach large numbers of
people in a short time. such as television, newspapers, magazines and radio.
•
FUNCTIONS OF MASS MEDIA
• the key function of mass media is to communicate various messages through
Television, movies, radio, advertising, the internet, newspapers and magazines.
TYPES OF MASS MEDIA
Books, radio, newspapers, booklet, social media platforms, and streaming service are
various forms of mass media.
1.print media
2.outdoor media
3.Broadcasting media
4.Digital media
PRINT MEDIA
• Print Media is defined as a Print form of
information that is provided to the larger
audience and is a part of mass media. During
Ancient times or Early Age, information is
conveyed to the masses through manuscripts.
• Before the invention of the Printing press, the
articles and printed matters are to be
handwritten that was made available to a
larger audience.
OUTDOOR MEDIA
This is types of mass media used for
commercial as public welfare advertising and
mainly includes billboards, banners, posters.
BROADCASTING MEDIA
• It is a Distribution of content and
information through audio and
visuals using the electronic
broadcasting medium is called
Broadcast.
• Broadcast media is a useful medium
of the spread of news and
information to even illiterate people
and persons having a listening
problem or eyesight problem as well.
DIGITAL MEDIA
• Digital media can be text,
audio, graphics, and video.
This media is increasingly
getting popular medium of
exchange of information
due to ease of accessibility
with a computer and
Internet Connection.
ADVANTAGES OF MASS
MEDIA
1.EDUCATION
2.UPDATE
3.GATHER KNOWLEDGE
4.ENTERTAINMENT
DISADVANTAGES OF MASS MEDIA
• 1.ADDICTION
• 2.INDIVIDUALISM
• 3.COST
• 4. IT MAY NOT BE ACCESSIBLE TO EVERYBODY
IN CONCLUSION
All in all, while it is an effective tool, we must
also keep a check on its consumption.in
others words, it has the power to create and
destroy. Nonetheless is a medium which can
bring about a change in the masses. Thus,
everyone must utilize and consume it
properly.
THANK YOU

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Mass Media

  • 1. ESTAM FORMATION UNIVERSITY SEME CAMPUS • ADEBISI ABDULGANIYU ADESOLA •POLITICAL SCIENCE •SOCIAL SCIENCE •100L •PRESENTATION TOPIC:MASS MEDIA
  • 3. The history of mass media can be traced back to the days when dramas were performed in various ancient cultures. This was the first time when a form of media was "broadcast" to a wider audience. The first dated printed book known is the Diamond Sutra, printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived. The term "mass media" was coined with the creation of print media, which is notable for being the first example of mass media, as we use the term today. This form of media started in Europe in the Middle Ages. HISTORY OF MASS MEDIA
  • 4. Johannes Gutenberg's invention of the printing press allowed the mass production of books to sweep the nation. He printed the first book, a Latin Bible, on a printing press with movable type in 1453. The invention of the printing press gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible. The invention also transformed the way the world received printed materials, although books remained too expensive to be called a mass-medium for at least a century after that. Newspapers developed in the seventeenth century, with the first published weekly in Germany from 1609, but they took until the nineteenth century to reach a mass-audience directly. The first high-circulation newspapers arose in London in the early 1800s, such as The Times, and were made possible by the invention of high-speed rotary steam printing presses, and railroads which allowed large-scale distribution over wide geographical areas. The increase in circulation, however, led to a decline in feedback and interactivity from the readership, making newspapers a more one-way medium
  • 5. MASS MEDIA • Mass media can be define as the means of communication that reach large numbers of people in a short time. such as television, newspapers, magazines and radio. • FUNCTIONS OF MASS MEDIA • the key function of mass media is to communicate various messages through Television, movies, radio, advertising, the internet, newspapers and magazines. TYPES OF MASS MEDIA Books, radio, newspapers, booklet, social media platforms, and streaming service are various forms of mass media. 1.print media 2.outdoor media 3.Broadcasting media 4.Digital media
  • 6. PRINT MEDIA • Print Media is defined as a Print form of information that is provided to the larger audience and is a part of mass media. During Ancient times or Early Age, information is conveyed to the masses through manuscripts. • Before the invention of the Printing press, the articles and printed matters are to be handwritten that was made available to a larger audience. OUTDOOR MEDIA This is types of mass media used for commercial as public welfare advertising and mainly includes billboards, banners, posters.
  • 7. BROADCASTING MEDIA • It is a Distribution of content and information through audio and visuals using the electronic broadcasting medium is called Broadcast. • Broadcast media is a useful medium of the spread of news and information to even illiterate people and persons having a listening problem or eyesight problem as well.
  • 8. DIGITAL MEDIA • Digital media can be text, audio, graphics, and video. This media is increasingly getting popular medium of exchange of information due to ease of accessibility with a computer and Internet Connection.
  • 9. ADVANTAGES OF MASS MEDIA 1.EDUCATION 2.UPDATE 3.GATHER KNOWLEDGE 4.ENTERTAINMENT DISADVANTAGES OF MASS MEDIA • 1.ADDICTION • 2.INDIVIDUALISM • 3.COST • 4. IT MAY NOT BE ACCESSIBLE TO EVERYBODY
  • 10. IN CONCLUSION All in all, while it is an effective tool, we must also keep a check on its consumption.in others words, it has the power to create and destroy. Nonetheless is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.