2. There are two main publishing houses in the UK.
These are Times Inc and Bauer Media.
Times Inc: Times Inc publish for NME which is a
popular music magazine and other magazines
such as Look and Chat.
Bauer Media: Bauer Media also publish for music
magazines such as Kerrang and Mojo. They also
publish for certain music and radio stations such
as 4Music and Absolute Radio.
3. Although Times Inc publish NME, a magazine
which inspired ideas for ALT, I would choose
Bauer Media to publish my magazine.
I would do this because, they have connections
with music magazines, channels and radio stations
already. This would be useful as they would be
able to promote and advertise my magazine by
featuring them on a show or advertisement.
4. Also, all of the brands which are linked to Bauer
Media have social media links (web 2.0), such as
Twitter, Facebook and Instagram. Therefore, I
would be able to set up social media accounts for
my magazine which again would help promote
my product to a broader audience who prefer
reading magazine on different platforms, such as
on computers and tablets via a website or an
application.
5. When I did my market research report I found
that only 25% of people purchase music
magazines, therefore I believe that by using
other platforms of web 2.0 in order to read the
magazine, with an application and website,
then more people would read the content.
