1. The new landscape: Earned, Paid or Owned Media?

3. 3 things
that changed PR
10 years
in the last

4. 1. The fall of traditional media

5. 1. The fall of traditional media
Earned media perceived as a treat for paid media.

6. 2. The rise of social media

7. 2. The rise of social media
Changed PR function:
from media relations to media creation

8. 3. New era media relations

9. 3. New era media relations
Every company is a media company.
Every PR specialist is a separate media company.

10. 3 things
that will change PR
10 years
in the next

11. 1. Fast-moving consumer news

12. 1. Fast-moving consumer news
If your news is longer than 140 characters, it’s unreadable

13. 2. Lack of trust in media

14. 2. Lack of trust in media
The reputation of the “news distribution channel”
will affect the companies’ reputation.
PR specialist are more likely
to develop owned media instead.

15. 3. No brand mentions

16. 3. No brand mentions
Earned Paid Owned Earned Paid Owned
Earned Paid Owned
Before Now
Future

17. 3 things
We hope to happen
in 10 years
to change PR

18. 1. Brand mentions liberalization

19. 1. Brand mentions liberalization
Earned media = reputation
Paid media = product

20. 2. 360-degree communications:
changing the agencies

21. 2. 360-degree communications:
changing the agencies
No service diversification,
But service consolidation instead.

22. 3. 360-degree communications:
changing the companies

23. 3. 360-degree communications:
changing the companies
PR experts with different expertise needed.
(Isn’t Social Media Content Manager
the new title of the PR Manager?)

24. Thank you!
Mila Milenova
Member of the MB, Bulgarian Public Relations Society
PR & Advertising Manager, Max Telecom
Mila.Milenova@gmail.com