The document discusses Irn-Bru, a popular Scottish soft drink. It provides background on Irn-Bru's history dating back to 1901 and its original secret recipe containing 32 flavors. It also lists various Irn-Bru products launched over the years. The document then discusses the sugar tax being implemented in the UK and how AG Barr, the manufacturer of Irn-Bru, has reformulated the original full-sugar version to reduce the sugar content in order to avoid the tax. While some fans stockpiled the original recipe, AG Barr is confident in the new taste and formula but acknowledges it is still early in the transition.

1. Irn-Bru
JACK BEVENS

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3. Info-graphic:
Put your info-graphic design work here.

4. Background Client Research:
A.G. BARR p.l.c., commonly known as Barr's, is a Scottish soft drink manufacturer, based in Cumbernauld,
Scotland. It manufactures the popular Scottish drink, Irn-Bru. It is listed on the London Stock Exchange.
Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an
original secret recipe, which contains 32 flavours.
Irn-Bru (original) (1901–2018) 1901
Irn-Bru Sugar Free formerly Diet Irn-Bru (1991–2011) 1991
Irn-Bru XS 1995
Irn-Bru 32 2006
Fiery Irn-Bru 2011
Irn-Bru XTRA 2016
Irn-Bru (new-bru) 2018
Early history. The first Iron Brew drink was produced by the Maas & Waldstein chemicals company of New York in 1889
under the name IRONBREW. ... Barr's trademark application for the brand name Irn-Bru dates from July 1946 when the
drink was still off sale because of wartime regulations.
Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine),
Sweeteners
(Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R)
A. G. Barr
Name of company

5. Client research: Poster
The chick image is so cute, this can make the audience
feel heart-warming because they love baby animals.
The words are funny because the audience know what
‘laid’ means. Also it can make the audience feel
cheered up. If they laugh, it might make them want to
buy the product. The colour orange and blue are
fantastic because the colours contrast.
Some of the audience could possibly be offended
because the word “Dick” is rude and can be seen as
inappropriate.
This advert can’t be used where children will see it.

6. Client research: YouTube
I used the YouTube Irn Bru advert about the man who drinks the Irn Bru and encourages the animals to follow him, and
pretends to look happy. The animals chase the man, looking happy and over-excited. So, the man let the animals inside of
the Butcher’s. The man look happy again because he is sly and he begins to butcher the animals. This is contravertial
because lots of vegetarians won’t like this advert.
However, because this is controversial and funny, some of the audience might want to see more, because they are
wondering what Irn Bru will do next, they want to see more and more offensive things.
Irn Bru know they are a bit different, and a bit strange, they play on this. They use it to create more publicity and are
known for being “out there”.

7. Client research: Commercial (TV)
The husband visits his wife in hospital after they have had a baby, but, the husband was shocked by his wife naming
his daughter “Fanny”. Also his mother in law agrees because she made the baby a jumper and put the name Fanny
on the front of the jumper. The husband grabbed the Irn Bru and drank it made him feel relaxed and happy. Irn Bru
is known for its tagline “Gets you through”, they want to show in the advert that Irn Bru will help you through
anything, no matter what situation.‘
I like this advert because child birth is a lovely thing, and the advert is hilarious. It uses the idea of “happy families -
everyone wants to belong”.

8. Client research: Website
Most of the audience now know that sugar is very bad for them, there have been lots of news talking about “sugar
caps” and reducing our intake of sugar. Irn Bru is full of sugar and people know it’s bad for them, sugar can make the
audience fat, cause heart attacks / problems and sugar addiction. So, now Irn Bru have released an advert on the
website to inform the audience and they can carry on drinking Irn Bru because the new “Irn Bru Xtra” is sugar free,
which means it can help the audience stay slim and healthier. If people are trying to reduce their sugar intake, they can
drink this new product.

9. Client research: Magazine
The image of Irn Bru can be used at the front, back or the middle of the magazine. The image shows three different types
of Irn Bru. On the left Irn Bru is regular (added sugar), on the middle of Irn Bru is no added sugar but still tastes great. On
the right, the Irn Bru is sugar free, which means diet Irn Bru.
It is good that Irn Bru now have a wider range pf products, so they can reach out to a bigger audience. If there is more
choice, people are more likely to spend their money, as they can find a product that suits them.

10. Client research: Radio
https://www.bbc.co.uk/radio/play/p05srxd5
“Cutting something like 54% of the sugar out of it and replacing it with artificial sweeteners, which is obviously quite disputed about some of the health effects
of it. As much as sugar is as well, people are getting more and more aware of sugar, there doesn’t seem to be as much awareness about some of the conditions
that can come about from taking artificial sweeteners.”
(Presenter) “Presumably you’re most worries about the taste?”
“I’m, I’m most worried about Irn Bru as just now, I used to drink Lucozade now and again, they done something similar, they cut more than half of the sugar,
and it’s just not the same product.”
(Presenter) “But you don’t know that this won’t be the same, it might taste just as good!”
“Well, see if it does, sweeteners don’t sit very well with my stomach, as well as many other people, I’ve had a multitude of people with a condition called PKU
getting in touch with me, and they’re never going to be able to drink Irn Bru again.”
(Presenter) “Have you ever been mobilized in this way against something before?”
“Erm, no, not really.”
(Presenter) “So it took you Irn Bru to think ’enough is enough, this is where I’m going to have to make a difference in the world. And is anybody listening to you
Ryan?”
“Well, we’ve had a great response on the petition, there’s been something like 6,500 people, and it all seems to be people saying ’well this is the first I’ve heard
of this, no way’ and then they’re signing, do you know what I mean? When people hear about it I think there’s going to be more of a backlash, and hopefully
it’ll do a U-turn.”
Now, I think all the audience could stop buying Irn Bru Xtra and Sugar free, because the man on the radio was talking negatively about Irn Bru Xtra and Sugar
free, saying he was very concerned about the taste and the effects on drinking artificial sweeteners, the audience will be listen it and possibly won’t buy it.

11. Market research:
Irn Bru reward power: the product promises
some positive benefit.
Coca Cola - reward power: the product promises
some positive benefit.
Pepsi - referent power: the message associated with
the product fits into the reader's value system.
star power: the product is associated with a celebrity
figure.
Dr Pepper - star power: the product is associated
with a celebrity figure.
Confident (Uses self importance and pride) Love and Romance (Successful romance and love) Star Power (Kendall Jenner) – Kendall Jenner has lots of
young Instagram followers, if they see her drinking Pepsi
they might want to drink it too to be more like her.
Also uses a beautiful woman to sell the product – people
want to look like her so they will buy it.
Adventure –(Uses dreams and fantasy)
Happy / Comedy and Humour Coca Cola - £1.15 billion (Number 1 best selling
brand in the UK)
Young vs older Energy
Strong (Aspirational) Childhood – Coco cola has been around for a
really long time, so maybe it makes people think
of their childhood.
Pepsi - £423.2 million (Number 9 best selling brand in
the UK)
Star Power - (Michael Jackson) – If someone is a big
fan of MJ, seeing him on a Dr Pepper advert might
make them want to buy it to be like him.
Clever (successful) Wild/adventure Made in USA Made in USA
Made in Scotland – The producer wants to spread
the advert all around UK, because they want to
prove that Irn Bru is the best drink ever and they
want to make it more popular than coca cola.
In the advert they show people who have drunk
Irn Bru to feel amazing, to encourage people to
want to buy it.
Some of the adverts can be controversial, which
gets people talking, they use this for extra (and
free) publicity. If more people talk about it, and
hear about it, they might be more likely to buy it.
However, if people are offended by the adverts,
they might be less likely to buy it.
Irn-Bru - £100 million (Number 87 best selling
brand in the UK)
Elderly – lots of the original coke advert target the
younger generation. In 2018 they released an
advert showing an old man enjoying coke for the
first time, which made him want to try lots of
other things for the first time – are they now
trying to target the older generation to buy their
product too?
Disability aware – In 2018 they released an advert
showing disabled people for the first time. In the advert
they want to show the audience that disabled want to
drink it as well and make everyone equal.
For a long time (and still sometimes in the modern
world) disable people suffer discrimination, and by Pepsi
showing they are in support of disabled people and
showing that on television, means disabled people could
feel more included, and want to buy those products.
For example, I am Deaf, recently Malteser showed an
advert of a Deaf lady using BSL talking about a dog, it
made me feel shocked and happy, and because of
seeing that advert, I would be more likely to buy
Maltesers.
Dr Pepper have a similar advertising style to Irn Bru,
they are quite different and ‘out there’. In 2008, Dr
Pepper released an advert called “Over Friendly
Father” it made me laugh and reminded me of some
of the Irn Bru adverts. This style of advertising is
good because it makes people laugh, so they will
want to buy the drink.
The advert, and Dr Pepper is American, maybe this
can influence people to buy it if they are a fan of
America. Also, the taste of Dr Pepper is very
different, so people want to try something new and
something different.
The adverts mirror the taste of Dr Pepper –
’something different and a bit strange’.

12. Market research: Best Sellers in UK
List of Best sellers in fizzy drinks
1. Pepsi Max
2. Diet Coke
3. Pepsi Max Cherry
4. Coca Cola Zero Sugar
5. Coca Cola Classic
6. Fanta Orange Zero
7. Appetiser Gently Sparkling Apple Juice
8. Barr Cream Soda
9. Dr Pepper Zero
10. Rubicon Sparkling Mango Juice
11. Schweppes Original Lemonade
12. San Pellegrino Sparkling Lemon
13. Dr Pepper
14. Fanta Orange
15. Sprite Zero
16. Green Cola
17. Pepsi Diet
18. Coco Cola Cherry
19. Irn Bru Soft Drink
20. Barr Lemonade
21. IRN BRU
22. Vimto Fizzy Zero Low Calorie Fizzy
23. Irn Bru Xtra Soda
24. Fentimans Rose Lemonade
25. Irn Bru Sugar Free
26. White Raspberry Lemonade
27. 7up Free
28. Tango Orange
29. Diet Coke Caffeine Free
30. Pepsi
31. Diet Coke Exotic Mango Drink
I researched on-line looking for the
best selling fizzy drinks in the UK. I
found the list of best sellers of fizzy
drink because I needed to find where
Irn Bru was in the list of 31 of best
sellers. I found out that Irn Bru is
number 21, more than half way down
the list. I knew Coca cola would be
somewhere near the top of the list. I
was sure that coca cola would be
somewhere near the top and this list
confirmed my assumption. The top of
the best sellers list of fizzy drinks is
Pepsi Max and the bottom of the list is
Diet Coke Exotic Mango Drink. I
haven’t tried both of them because
they don’t appeal to me.

13. Audience research: YouGov
I researched the audience about Irn Bru on YouGov. The most common gender that likes Irn Bru is male rather than female. The
average age range of males that drink Irn Bru is between 25 to 39, I found that shocking, because I didn’t expect it. I thought the age
range would be 16-24, but now I believe that is because most teenagers like to drink Coca Cola and that’s why more people with a
slightly older age range like to drink Irn Bru. Of course, Irn Bru is made in Scotland, that is where A.G. Barr, who created Irn Bru, is
situated. Because Irn Bru is made in Scotland, Scottish people are very proud, and tend to drink Irn Bru to support Scotland.
However, recently in the news, there has been talk of ’Sugar Tax’, meaning the cost of drinks with more sugar in will be increased, or
the sugar quantities will be reduced. I wonder if this will effect sales in Scotland, will people spend more money on a brand they really
enjoy? Will they be happy about the recipe change?

14. Audience research: Sugar Tax
The manufacturers will have to pay a levy of 18p a litre to the Treasury, or 24p a litre if the sugar content is over 8g per 100ml.
Some drinks prices will rise. Many will not, because the drinks manufacturers have found ways to get the sugar levels down,
usually with artificial sweeteners.
The Scottish firm stopped making the original full-sugar version early March ahead of the introduction of a new soft
drinks sugar tax in April. The move prompted a backlash, with fans stockpiling Irn Bru ahead of the recipe change.
But AG Barr said "extensive research and testing" had given it confidence that it had "an excellent taste match".
The Cumbernauld-based firm added that while the response to its new formula had been encouraging, it acknowledged
that it was still "early days".
AG Barr also said it expected 99% of its drinks to be low sugar - containing less than 5g per 100ml - by the time the sugar
tax comes into force. This is up from an earlier target of 90%.

15. Audience research: Graphs
I researched financial reports about Irn Bru. I find some image of the graph
and I notice all the graphs show an increase in profits. I found one graph
about AG Barr’s earning in 2009 showing a massive increase earnings but in
2010 he start decrease earning. Then since 2011 his earning are getting
increase going up and up. I saw the graph of AG Barr’s share price got mix up
because from the start getting increase then in 24/11/2007 the price start
going to down and continue down until 24/11/2009 start getting up to higher
until 24/11/2010 then in 2011 the price getting down. Then I don’t know what
happened after 2011. So, I realise the Irn Bru getting popular in UK because
most of the auidence who like Irn Bru and they want to buy and drink it. But
Irn Bru still below than Coca Cola.

16. Idea Generation: Mood Boards

17. Idea Generation: Mind Map
Taste New Thing Stop The Bullied Meet New Friends

18. Idea Generation: Brainstorms
Taste New Thing
Stop The Bullied
Meet New Friends

19. Individual Idea:
My TV advert idea:
My story is about how to stop the bullies, my advert is important because everywhere in the world has bullies. I want to
spread my advert to stop the bullies and give the victims of bullying a chance to start being more confident and stand up
for themselves.
What happens in my advert?
There is a boy sitting on a chair reading his iPhone. Suddenly he sees there is a girl who is being bullied by two big boys.
He wants to help the girl but he feels scared to face the bullies. So he picks up the Irn Bru and drinks it. He instantly
starts to feel more confident and brave, so he walks toward the bullies and tells them to stop bullying the girl and to stop
smirking. Then, the bullies start to stop and walk away. He smiles, while he holds the Irn Bru and then the girl kisses his
cheek to say thank you saving her.
What do I need?
So, I have 4 characters and I need 4 actors. There are some lines so I will make the script. I need the camera for filming. I
need a Scotland flag cape for show where he from. I need bottle of Irn Bru and that is important because the advert talk
about the Irn Bru and they show bottle of Irn Bru.

20. Group Idea: Alan, Alice and me

21. Planning Docs (TV Advert): Irn Bru Advert
In my group, I discussed with Alan and Alice about our advert and we must choose one. They chose mine because
they think mine is best. So, we started to discuss the script, characters and storyline. Alice had contact with her actor
friends who might join our filming. However, there was a last minute change because Alice’s actor friends turned us
down, so we needed a plan B and Alan had friends who agreed to act in our advert.
Same day we start filming the advert, I was asked the fashion department for a cape. Lucky, I found one cape and it
looks like a 19th century cape and we also needed it to look like a Scotland flag cape but unfortunately there are no
Scottish flag capes. However, during the filming I became involved in the acting because there were not enough
actors for all the characters. I have 5 characters but I have only 4 actors. I should be director but need one more
actor so I decided to became acting and I give to Alice to became director.
After the filming and I doing editing on my own. I should be made 30 seconds short film but reality I did made 29
seconds short film. I want to creating smoke because one scene they boy who drink the Irn Bru then turn to hero. So,
first I research the YouTube and find the green screen effect smoke because the green screen effect can be easy to
remove background to change any on background. So, I downloaded the video to Photoshop. Then, I used “Ultra
Key” for to remove the green screen. Also I added orange on the smoke because its look like turn to hero by Irn Bru.
One thing are important for me to add the subtitles because I am deaf and I not need any sounds or audio. I have
creating look cool subtitles because I put some colour orange and blue to match Irn Bru. I only added few subtitles
because I know there short film only 29 seconds and that is not long talked.

22. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

23. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

24. Finished Stuff:
Finished pieces to be displayed on your blog.