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1. Irn Bru
SAMUEL-SCHOETTNER

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Director of Photography:
Task/Responsibilities
-The director of photography works closely with the director, film and lighting crew to create the ‘look’ of the film.
-They mange all aspects of filming including (but not limited to) Reviewing footage, ordering and overseeing equipment
and working to give film a visual identity by overseeing any camera operators on set and you as the DOP (director of
photography) operating the ‘main camera’ meaning you will be the visual driver of key scenes and moments of the film
ensuring it will make the audience feel a certain intended emotion of love, hate, fear, anger or more.
-creating a story board for the films narrative.
- Choosing the cameras and lenses and if the movie should be shot on film or digitally.

3. Info-graphic Research:
Gender Gap
- Since 1979 fewer than 20 women have been invited to the ASC.
- Women only make up 4% of Cinematographers/DOPs. In the ACS. And globally fewer than 2% of DOP’s are
women.
- However now’s the time both the ASC and the Cinematographers Guild are trying to recruit more women
and encourage diversity.
Salary
- The average salary of a Director of photography is in the UK is £48,700.
Location
- The DOP can be required to work in a studio, outside on a shot or even abroad in other
countries.
Academic requirements
- A DOP will most like to be required to have a degree in any of the following subjects;
stills, photography, drama, art, or film studies.

4. Info-graphic Research:
Required Skills
- Thorough understanding of lighting techniques, light colour, shade and manipulation.
- An eye for detail and a mind for fast invention.
- Strong leadership and communicational skills.

5. Info-graphic Research:

6. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Nate Jones. (2015). The Gender Gap for Cinematographers Is Even Worse Than It Is for Writers and Directors. Available:
http://www.vulture.com/2015/09/gender-gap-for-cinematographers-is-terrible.html. Last accessed 13/09/2017.
David Robb. (2015). Female Cinematographers A Rarity In Hollywood. Available: http://deadline.com/2015/09/american-society-
of-cinematographers-asc-women-members-1201546540/. Last accessed 13/09/2017.
ANON. (.). DIRECTOR OF PHOTOGRAPHY. Available:
http://www.jobzoo.co.uk/choosing_a_job/job_path/film/jobs/director_of_photography/salary/. Last accessed 13/09/2017.
ANON. (.). Cinematographer. Available: https://myjobsearch.com/careers/cinematographer.html. Last accessed 13/09/2017.
Jourdan Aldredge. (2016). What does a director of Photography do?. Available: https://www.premiumbeat.com/blog/what-does-
a-director-of-photography-do/. Last accessed 13/09/2017.
ANON. (.). How To become a cinematographer.. Available: https://www.ucas.com/ucas/after-gcses/find-career-ideas/explore-
jobs/job-profile/cinematographer. Last accessed 13/09/2017.
ANON. (2014). What percentage of a UK film crew is female?What percentage of a UK film crew is female?. Available:
https://stephenfollows.com/percentage-uk-film-crew-female/. Last accessed 14/09/2017.
ANON. (.). What Is A Storyboard And Why Do You Need One?. Available: https://resources.goanimate.com/what-is-a-storyboard-
and-why-do-you-need-one/. Last accessed 15/09/2017.

7. Info-graphic Bibliography:
Put your info-graphic bibliography here.
ANON. (2017). Cinematographer. Available: https://en.wikipedia.org/wiki/Cinematographer. Last accessed 12/09/2017.
ANON. (2017). Director Of Photography. Available:
http://creativeskillset.org/creative_industries/film/job_roles/759_director_of_photography. Last accessed 12/09/2017.
ANON. (). Cinematography Career and Training Facts. Available:
http://learn.org/articles/Cinematography_Career_and_Training_FAQs.html. Last accessed 12/09/2017.
Jack Picone. (2014). How To Work Your Way Up To Director of Photography. Available: https://www.nyfa.edu/student-
resources/work-way-director-photography/. Last accessed 12/09/2017.

8. Freelance VS Permanent jobs Bibliography:
Put your info-graphic bibliography here.
ANON. (2012). Permanent vs Freelance. Available: https://creativepool.com/magazine/advice/permanent-vs-freelance. Last
accessed 23/09/2017.
Rachel Deahl. (2017). Freelance Media Jobs. Available: https://www.thebalance.com/freelance-media-jobs-2316043. Last
accessed 23/09/2017.

9. Info-graphic:

11. Research:
Describe how you located, retrieved and stored information:
Lets say I wanted to find out about the gender gap of DoP’s I would google ‘Director of Photography gender gap’ or something along
those lines, I then would find an article that seemed trust worthy and I would read it, then I would do this again and use a different
website, to see if the information was similar. If those websites referenced studies/website they used to gather information, I would find
those recourses and read them myself if a websites had anomalies within the information I would discard the website as a source in order
to keep the information as credible as possible. Then I will reference these websites I used and put them in my bibliography. Once the
information gathering is done I will go through the tabs I have open and quickly scan over the article to recall what it was about and then I
would start writing down the collected information. I found this was quite efficient as once you had used all the information from one
article that you needed, you could close the tab, and move on to the next part. This made the workflow relatively clean and somewhat
nimbler. Furthermore it helped me stay organized, and keep all the information relatively uniform so it was clearer to remember.

12. IRN-BRU research Bibliography:
Put your info-graphic bibliography here.
ANON. (.). IRN-BRU. Available: http://www.irn-bru.co.uk/all/xtra. Last accessed 19/09/2017.
Sean Murphy. (2015). 12 of the funniest irn bru tv adverts. Available: http://foodanddrink.scotsman.com/drink/12-of-the-
funniest-irn-bru-tv-adverts/. Last accessed 19/09/2017.
ANON. (.). IRN-BRU. Available: http://www.agbarr.co.uk/our-brands/irn-bru/. Last accessed 19/09/2017.
ANON. (.). IRN-BRU marketing. Available: https://en.wikipedia.org/wiki/Irn-Bru#Marketing. Last accessed 19/09/2017.
ANON. (2014). Scottish fact of the day: Irn-Bru. Available: http://www.scotsman.com/heritage/people-places/scottish-fact-
of-the-day-irn-bru-1-3604534. Last accessed 19/09/2017.
ANON. (.). A.G. BARR P.L.C. Competition. Available: http://www.hoovers.com/company-
information/cs/competition.ag_barr_plc.650cd962905a03d4.html. Last accessed 20/09/2017.
ANON. (.). 2014 UK Soft Drinks Report. Available: http://www.britishsoftdrinks.com/Annual-Report. Last accessed
20/19/2017.
ANON. (.). Frequently Asked Questions. Available: http://www.agbarr.co.uk/about-us/faqs/. Last accessed 20/19/2017.
ANON. (2016). The most memorable TV adverts of the past 40 years. Available:
http://www.telegraph.co.uk/business/2016/06/07/the-most-memorable-tv-adverts-of-all-time/a-screenshot-of-the-irn-bru-
snowman-advert/. Last accessed 20/19/2017.
Jamie Nimmo. (2016). Market report: Irn-Bru maker AG Barr canned as sales tipped to fizzle. Available:
https://www.standard.co.uk/business/market-report-irnbru-maker-ag-barr-canned-as-sales-tipped-to-fizzle-a3318681.html.
Last accessed 20/09/2017.
David Shrimpton. (2017). Irn-Bru Xtra to launch nationwide from April.Available: https://www.talkingretail.com/products-
news/soft-drinks/irn-bru-xtra-launch-nationwide-april-15-03-2017/. Last accessed 20/09/2017.
ANON. (.). .. Available: http://www.rhymezone.com/r/rhyme.cgi?Word=brew&typeofrhyme=perfect&org1=syl&org2=l&org3=y.
Last accessed 27/09/2017.

13. Client research:
Put your client research here.
The Barr’s marketing campaign tends to poke fun at more conventional material such as advertisements, the
snowman(I’m walking in the air) high school musical and more, by adding their own funny twists to the material making it
both memorable and humorous.
The key aspect of IRN-BRU advertisements is their very slapstick style and simple humour, this is especially noticeable in
some of the newer adverts of the ‘IRN-BRU gets you through’ series where there is a very uncomfortable or cringe worthy
setup, but if you take a sip of IRN-BRU everything will be fine. These adverts tended to have very extreme setups making
them very memorable.
Mockery and parody is one of the largest and perhaps key aspects of IRN-BRU’s marketing.

14. Client research:
Put your client research here.
Along with their marketing campaigns and hilarious advertisements comes a lot of controversy, be that from a picture
campaign or a video advertisement, one of perhaps the most controversial adverts is one of a family set in the 1950s,
stood around the piano singing while the mum plays the piano, in the style of a 1950’s tv show, however the song ends
very unconventional and controversial when the mum sings ”...even though I used to be a man.” or a picture campaign
with the slogan “Diet Irn-Bru. I never new 4 ½ inches could give me so much pleasure.” and a billboard which featured a
depressed goth and the slogan "Cheer up Goth! Have an Irn Bru." was also criticized for inciting bullying. Their
advertisements are always very much on the edge of what is acceptable, which is defiantly a very big part of their wild
success, as they are memorable and even if they get negative press, it is press and as the old saying goes ‘There is no such
a thing as bad press.’

15. Client research:
Considering the wild success of their advertisements and marketing campaigns, it is clear to see that stepping outside the
norm, to be crude and offensive does pay off in the companies favour. Though, occasionally they get complaints about
just how crude the comedy is, on a whole they campaigns are well renowned and loved.
After all their main demographic are Scottish and British people who are known to have a darker sense of humour
than most, As in Britain Irn-Bru is the No.3 top selling soft drink and in Scotland it is No. 1, making Scotland one of very
few places where Coca-Cola isn’t the top selling soft drink, so it makes sense that Barr tap into every Scottish trait they
can think of to keep that No.1 spot.
The adverts range from absurd to misleading to mockery and
Beyond, with the Irn Bru marketing team you truly don’t know
What they have up their sleeve and what strange advert they
will piece together next.

16. Client research:
Put your client research here.
However, the adverts always tend to have a clear narrative and generally speaking are very straight to the point having a
short setup and then the rest of the advert is comedic relief this adverts is perfect and clear example of that
https://www.youtube.com/watch?v=Q5JH89Vcbpo we see him grab the hand exerciser and know what's going on within
the first 5 seconds, the rest of the advert we can just enjoy the comedy. This simple clear sequencing helps engage the
audience showing them a clear story of what is happening and we don’t really have to do any work, whatsoever to piece
it together. Finishing with a shot of irn bru and the slogan ‘Irn Bru gets you through’. This had the comedic line of appeal
that you should always have an Irn Bru handy should something go wrong or you come into an awkward situation, Irn bru
would save you from the embarrassment or said awkwardness.

17. Client research:
Arguably one of the most popular and irn bru’s self proclaimed favourite ad is a parody of ‘Walking in the air’ from the
snow man which the telegraph said was ‘… regarded by many as the best Christmas adverts ever’, where the child refuses
to give the snowman an irn bru, the boy teases the snowman with the irn bru so the snowman proceeds to nick the irn
bru and drop the boy mid air, where the boy lands in front of an irn bru factory with giant lights which write out ‘have a
phenomenal Christmas.’ This shows that even though irn bru can make extremely silly and outrages adverts they know
how to tone it down and make a comedic but harmless advertisement. The advertisement is very nostalgic with the
classic hand drawn comic book look, and of course the song itself will hit home with a lot of viewers as it is a very
traditional and popular Christmas this in combination with the comedic parody of the song makes this advert very
creative and memorable.

18. Client research:
In Conclusion the manufacturer of Irn-Bru, AG Barr, are willing to go above and beyond for their advertisements, pumping
millions of pounds into their advertising campaign no matter how crude or silly those adverts may be, if you love or hate
the adverts there is no denying the genius of the marketing team. Either the advert is so outrageous that you laugh and
remember it in a positive or you find it outrages and complain about them, but either way you are actively thinking about
the product. Irn-Bru. The very action of hating or enjoying the advert is exactly what drives the product forward and
potentially increases the sales, any discussion you have about why you thought the advert was inappropriate, or telling
your friends to watch ‘this funny ad you found’, every interaction is beneficial to the company. This is why Irn bru’s
advertisements are very exceptional and ingenious.

19. Market research:
Put your market research here.
Irn-Bru is part of the soft drink market, mostly the soft drink market of the UK though it is sold in; Australia, Canada,
Finland, Hong Kong, the Middle East, New Zealand, Norway, Russia, the USA and some few stores in Denmark, however
it is by far most popular in the UK then it is anywhere in the world. Irn-Bru’s (or A.G. BARR P.L.C.) main competitors are
THE COCA-COLA COMPANY, PEPSICO, INC., BRITVIC PLC (they make Fruit Shoots). The company (Barr) also holds the UK
distribution license to brands Orangina owned by Suntory, and Rockstar energy drinks, by Dr Pepper Snapple.

20. Market research:
One of Irn-Bru’s biggest competitors, Coca-Cola, Recently did a very large and popular ad campaign know as
the ‘share a Coke’ campaign, this consisted of Coca-Cola bottles with a large variety of different names on it
so that you could buy one with the name Sharron on it, and proceed to give it to your friend Sharron. This
increased sales for the company for the first time in 10 years. Irn-Bru decided to mock the the campaign by
creating their own spin off version, Barr produced thousands of 750ml bottled of IRN-BRU with the names
'Fanny', 'Senga', 'Rab' and 'Tam' on the label, mocking/mimicking the Coca-Cola campaign. The name fanny
ties in with one of IRN-BRU’s other advertisements.

21. Audience research: Primary
In a survey conducted on the website Kahoot.it a group of 15 people of the age between 14 and 24
Were surveyed on Fizzy drinks these are the results.
Question 1: what gender are you?
9 said male
5 said female
1 said other
Question 2: What age group do fall into?
4 said 14-16
10 said 17-19
1 said 20-24
Question 3: What is your favourite fizzy drink?
6 said Coca-Cola
5 said Fanta
2 said Irn-Bru
2 said they did not like fizzy drinks
Question 4: Do you prefer the Sugar free version of this drink?
11 said No
4 said Yes
It is evident that the group of surveyors was
predominantly male.
The primary age group is 17-19 year olds which
makes perfect sense as the survey was conducted
using college students.
There was a very close divide between Fanta and
Coca-Cola which makes perfect sense as Coca-Cola
and Fanta are two of the most poplar soft drinks on
the globe, while only 2 people said Irn-Bru.
It is evident that the Normal, Sugar version, is much
preferred with 7 votes more than the Sugar free.

22. Audience research: Primary
Question 5: Have you tried Irn-Bru?
10 said Yes
5 said No
Question 6: Have you ever seen an Irn-Bru advert?
14 said Yes
1 said No
Question 7: Where have you seen an Irn-Bru ad?
9 said TV
6 said Social Media
Question 8: what do you spend most time on?
14 said Social Media
1 said Radio
A majority of people had tried Irn-Bru however I was personally surprised that 5
people had never tried the drink.
The preponderance of 15 people surveyed said they has seen an Irn-Bru Advert
showing that the adverts may very well be directed at a younger demographic.
A majority of surveyors (9) stated they saw the adverts on TV rather than only 6
who saw it on social media, this shows that a majority of the adverts are noticed
on TV as you have to sit through the adverts rather than on social media where
you can either close them, scroll past them or skip them.
The predominant answer was that they mostly spent their time on social media
with only one vote outside of that on which went for radio. Making the survey
show 93% of surveyors use social media on daily basis, while also 93% of
surveyors had said they have seen an Irn-Bru advert, this could be directly
correlated, however it may just be a co-incidence.

23. Audience research: Secondary
The general consumer of Irn-Bru are young males that tend to lean left politically. The target demographic are young
Scottish men of a working class social level. Hence the quirky somewhat crude adverts always staring a young male,
this is to resonate with the consumer and target demographic, young males. The aim is to create a scenario that you
can watch and substitute yourself into his shoes, making it somewhat personal, and gives it a memorabilia factor.
Further more Barr uses very bright and heavy contrast colours in their advertisements as we are naturally drawn to
them, so the bright orange in poster campaigns is very effective. As it is eye catching followed by the witty taglines
which are the perfect type of humor for young males (their Target
demographic)

24. Audience research: Summary
From looking at the adverts and general secondary research it is 100% that the target audience is young
males, and it is even more evident that Barr’s marketing team is aware of that. The marketing team for
Barr (Irn Bru) almost seems a little childish which in this case is a good thing! Let me explain myself.
When Coca-cola did the share a coke campaign it didn’t take long before Barr’s marketing team caught
on and tried to outdo them/take the mick out of them by creating their own. This is like a young child
who sees someone who’s doing something cool and thinks to them selves I’m going to that except
funnier, cooler, and better in every-way. This can very easily appeal to the target audience, young
males as lets face it men, and especially young men tend to be a bit presumptuous and pompous, so
this type of childish ‘we can do it better’ can be very appealing to the target demographic. Another
aspect of the adverts is the dark crude humour, which again relates to the audience as scots are know
for leaning slightly more towards darker humour. All in all the advertisements are near to perfected for
the audience they want to attract/maintain, and however silly the adverts may seem they clearly work
wonders.

25. Idea Generation: Concepts and ideas (brain storming)
1- Irn Bru vs monsters (shoots irn bru’s)
2- Guy working in office just finishes all paper work, suddenly gets another 100 e-mails, loses mind, then drinks irn bru everything is
good.
3- Comedic ‘horror movie’ but everyone is worried because the irn bru was stolen.
4- Irn bru world take over.
5- Irn bru vs Trump.
6- Irn bru survival guide, plane crash everyone dies but you have irn bru so it’s all good.
7- Bear Grylls irn bru special.
8- Gigantic zombie invasion, swat team sprays irn bru and all the zombies start smiling and are happy.
9- Someone in hospital about to die, they’re like, we can’t save them now, someone walks in with irn bru, they inject them with irn bru,
nearly dead person jumps up and is perfectly fine.

26. Idea Generation: The hospital

27. Individual Idea:
Concept: My concept is a short advert set in a hospital, the idea is that there is someone who is very ill and about to die, a
doctor comes in and says ‘there's only one thing left to try’ they bring out a syringe with Irn bru in it, the patients family is
stood around him crying. They inject the patient and the patient makes an instant recovery, jumping out of bed and
running out of the room and down a corridor. Final scene is shoot of Irn-Bru on a table in the corridor with background
blurred, and you can see a blurry figure (the patient disappearing down the corridor)
Possible tag lines:
-Got a Flu? Irn-Bru.
-Irn Bru 100% success rate.

28. Individual idea: visual
First scene a family runs up to a reception asking about person X
That person being the ill guy in hospital, to set up the plot.
Rest of the advert is in the hospital room.

29. Group Idea:
Rough Idea: Brain storm
Dramatic news
(green screen)
Video ideas
- Beef between presenters then they drink irn bru and are
110% friendly
- passive aggressive comments from one news presenter
to another.
Plot
2 male news presenters are sat at the desk discussing
news. The say passive aggressive comments at each
other until they are both angry, then Director comes on
and gives each of the Irn-Bru. They drink the Irn Bru and
are very nice to each other now giving each other
compliments. At least 3-5 seconds at the end for Irn Bru
still plus Tagline.
Group Info
Roles:
Two News presenters, two male.
Director (actor)
Jobs:
Script writer: Rhys
Camera operator: James
Actors: Rhys and Patrick and Sam
Lighting: Sam
Props & cost
Irn-Bru x4 0.80p per person
Pens and Paper 0.00p per person
Mugs 0.00p per person
Tagline:
Fight, Bru, Love.

30. Planning Docs (TV Advert):

31. Planning Docs (TV Advert):
Recourses:
Camera
Microphone
Tripod
Lights
Irn-Bru cans
Costumes(shirts ties and hat)
Pens & Paper
A desk
chairs

32. Planning Docs (TV Advert): First Draft Shot list
Shot list- First Draft
1st shot: Medium shot of news presenters wrapping up a news
broadcast.
2nd shot: Close up of news presenter saying “Join us after the
break, where we’ll discuss the philosophical meaning, of a potato”
3rd shot: Establishing shot of set from behind the scenes to break
the fourth wall (it is now advert brake) they start giving each other
passive aggressive comments and being mean/rude.
4th shot: Medium shot of the news presenters arguing
5th shot: Team’s reaction to verbal fight
6th shot: Director intervenes by giving each presenter an irn bru.
7th shot: Close up of each presenter taking a can.
8th shot: Presenters open their cans.
9th shot: They each take a swig.
10th shot: Shot from behind the set he news presenters are kind to
each other while reporting the news.
11th shot: Medium shot of news presenters, in news style.
12th shot: Zooming out on a TV with presenters happily presenting
the news, left of the TV is an Irn bru with Tagline below it.
Red =(Shots that were discarded or included in
other shots for the finished shot list )

33. Planning Docs (TV Advert): Shot list
Shot
No.
Shot
Type
Estimated
duration
Description/notes (e.g. camera movement, specific
directions for performers, etc)
1 Medium 2-3 seconds The camera is static, center of the two presenters.
2 Medium
Close up
2-3 seconds The camera is static, in frame is only one of the
presenters head and shoulders.
3 Wide 3-5 seconds Camera is static, you can see the news presenters
and part of the film crew. Whilst arguing.
4 Medium 2-4 seconds Camera is tracking the news presenter’s heads, so it
is slightly moving. Whilst arguing
5 Wide 2 seconds Camera is static looking at the crew who are in shock
at the argument.
6 Medium 2-3 seconds Camera is static, director comes into frame and gives
each news presenter an Irn-Bru.
7 Close up 1-2 seconds Camera tracks, each presenter taking the Irn-Bru.
8 Medium 1-2 seconds Camera pans up, Presenters open their cans and
drink the Irn-Bru.
9 Medium 2-3 seconds Camera is static, center of the two presenters.
10 Zoom 3-5 seconds Camera zooms out on a TV displaying the news
broadcast, Irn-Bru is next to the TV with the tagline
below it.

34. Planning Docs (TV Advert): Script
Script Draft 1 –
(Scene opens as two newscasters are wrapping up.)
NEWSCASTER 1: “(Cheerfully)…And there were no survivors.”
NEWSCASTER 2: “Join us after the break, where we’ll discuss the
philosophy, of a potato”
(Both newscasters smile brightly.)
DIRECTOR: “Aaaand cut to commercial.”
(The camera angle switches as the main camera is turned off for
break. Camera focuses on the newscasters, who are no longer
smiling.)
NEWSCASTER 1: “That was a great performance you gave today,
for a second I almost believed you were a real Anchor.”
NEWSCASTER 2: “Thank you. And I really admire how you have the
confidence to wear women’s clothes to work.”

35. Planning Docs (TV Advert): Script
NEWSCASTER 1: “(Laughs falsely) How’s your wife doing? Still
married to a wrinkled old gremlin?”
NEWSCASTER 2: “(Laughs falsely) How are the kids? Still stuck
with a half-baked weather man as a father?”
NEWSCASTER 1: “YOU-“
DIRECTOR: “-Lads, have an IRN-BRU.”
(Director hands them both a can of IRN-BRU.” Newscaster’s
drink. Scene smash cuts to halfway through next broadcast
where newscasters are cheerfully doing the news.)
NEWSCASTOR 1: “-And the firefighter was able to save the
basket of puppies. What a stand-up guy huh? Like my partner
here.”
(Newscaster motions to the other newscaster. Who
smiles.)
NEWSCASTER 2: “Well I’m sure he was just following your
example.”
(Newscasters laugh as camera pans out to show Television
screen on table with a can of IRN-BRU next to it. Slogan
reads IRN-BRU’s the news. Advert ends.)

36. Planning Docs (TV Advert):
- Call Sheet –
Date:
Project: Irn-Bru Advert
Client: York College
Call time: Crew 9:00 AM Assembly
Point
York College 2F066
Lunch
time
12:20 PM Lunch Place
York College
Wrap 4:30 PM Weather Mostly Sunny
0% precipitation
No. Location time in time out parking
1 College 9:00 AM 16:30 PM some
2 Studio 9:30 AM 12:20 PM none
3 Gallery 13:10 PM 16:30 PM none
4
No. Name contact no. call time
1 Sam 07938848678 9:00 AM
2 James 9:00 AM
3 Rhys 9:00 AM
4 Patrick 9:00 AM
Name Role Contact Number
Rhys Actor.
James Camera Operator.
Patrick Actor.
Sam Lighting, Actor. 07938848678
Name Title Contact Number
York College N/A 01904 770200
Location List
Cast List
Contacts:
Client Contacts:

37. Planning Docs (TV Advert): Call sheet
item person responsible
Camera James
Microphone James
Lights Sam
Costume Rhys & Patrick
Props: Irn-Bru, Paper & Pens, Mugs, desk
and chairs.
Rhys & Patrick & Sam
time in activity location
08.45-9.00 - -
09.00-09.05 Assembling in York College. York College 2F066.
09.05-09.30 Collection of Equipment. York College.
09.30-10.00 Shoot in the Studio. York College Studio.
10.00-10.30 Shoot in the Studio. York College Studio.
10.30-11.10 Break time till 10:50 then filming again. York College.
11.10-11.30 Shoot in the Studio. (2) York College Studio.
11.30-12.00 Shoot in the Studio. (2) York College Studio.
12.00-12.30 Shoot in the Studio. (2) [Until 12:20PM] York College Studio.
12.30-13.30 Lunch Until 13:10 then Filming again. York College.
13.30-14.00 Shoot in the Studio. (3) York College Studio.
14.00-14.30 Shoot in the Studio. (3) York College Studio.
14.30-15.00 Shoot in the Studio. (3) [Until 14:40PM] York College Studio.
15.00-16.00 Shoot in the Studio. (4) York College Studio.
16.00-16.30 Shoot in the Studio. (4) York College Studio.
16.30-17.00 - -
17.00-17.30 - -
17.30 - -
Shooting Schedule
Kit Movement

38. Planning Docs (TV Advert):
Risk assessment form
Hazard Present? S
e
v
er
it
y
Li
k
el
ih
o
o
d
Risk
Factor
1 Alcohol/drugs No S / /
2 Animals/insects No L / /
3 Audiences No N / /
4 Camera cable/grip equipment Yes L L 3
5 Confined spaces No L / /
6 Derelict buildings/dangerous structures No M / /
7 Electricity/gas (other than normal supplies) No M / /
8 Fatigue/long hours No L / /
9 Fire/flammable materials No M / /
10 Hazardous substances No S / /
11 Heat/Cold/extreme weather No U / /
12 Laser/strobe effects No L / /
13 Machinery/industrial/ crane/hoist No L / /
14 Materials - glass, non-fire retardant set materials No L / /
15 Night operation No N / /
16 Noise – high sound levels No L / /
17 manual handling Yes L L 3
18 Public/crowds No N / /
19 Radiation No S / /
20 Scaffold/Rostra No L / /
21 Smoking on set No M / /
22 Special effects/explosives No N / /
23 Special needs (elderly, disabled, inexperienced) No L / /
24 Specialised rescue/first aid No L / /
25 Stunts, dangerous activities No M / /
26 Tall scenery/suspended ceilings Yes L Vu 1
27 Vehicles/speed No M / /
28 Water/proximity to water No L / /
29 Weapons No M / /
30 Working at heights No L / /
31 Working overseas No N / /
32 Other risks Yes M L 3

39. Planning Docs (TV Advert): Risk assessment form
Hazard no: 4 Risk Factor (1-5) 3
Description Camera cable/grip equipment
Person(s) exposed (detail
if cast/crew (C), outside
company (O) or public (P)
)
C
Action to take Make sure all cables and equipment is well
secured and out of the way such as lights
and cables so no one can trip over and get
hurt.
Add a disability cable ramp.
Person/company
responsible for action
Sam Schoettner
To be completed at agreed later date -
Exposed person(s)
informed? (y/n)
Agreed
action
taken?
(y/n)
Risk
removed
? (y/n)
Hazard no: 17 Risk Factor (1-5) 3
Description Manual handling
Person(s) exposed (detail
if cast/crew (C), outside
company (O) or public (P) )
C
Action to take Make sure heavy items are carried by
multiple people,
Person/company
responsible for action
James Gannon
To be completed at agreed later date -
Exposed person(s)
informed? (y/n)
Agreed
action
taken?
(y/n)
Risk
removed
? (y/n)
Hazard no: 26 Risk Factor (1-
5)
1
Description Tall scenery/suspended ceilings
Person(s) exposed (detail
if cast/crew (C), outside
company (O) or public (P) )
C
Action to take We will do a location recce, which will
enable us to look at and asses the risk and
will only go ahead with the shoot if the
location is safe.
Person/company
responsible for action
The whole crew
To be completed at agreed later date -
Exposed person(s)
informed? (y/n)
Agreed
action
taken?
(y/n)
Risk
remove
d? (y/n)

40. Planning Docs (TV Advert): Proposal
Working Title: Bru - News
What is it called? This can change if you think of something better later
Product’s Purpose: it is to entertain viewers at home
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Bru-News is an advert which will be shown on multiple social media platforms such as YouTube and Facebook to promote the
product known as irn-bru.
What sort of product is it
Content: Our product is an advert showing two news presenters who just as they go off air, start to argue and fight, throwing insults at
each-other. The director will then run across the screen and hand the presenters a drink (irn-bru) which after they have a drink, they
calm down and continue to present the news again as if nothing happened.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here

41. Planning Docs (TV Advert): Proposal
Audience: The audience for this advert is people aged 12+. Both genders (male and female) are allowed to watch this advert as we
want to appeal to a large variety of people. People of all status are welcome to view the advert, whether you are a builder or engineer,
the limitations we put on the advert are kept to a minimum because we don’t want to leave people out. The only reason we limit age is
because of the arguing aspect, and although it’s a funny type of arguing and it’s a joke, I feel like it would be inappropriate for someone
under the age of 12.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your advert appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? The arguing has no swear words and the rest doesn’t contain anything offensive.
Will you restrict younger viewers watching it? Our advert is for an audience of 12+
Will it offend any social groups/religions/ethnicities? I don’t see why it would offend any social or ethnic groups. The advert does not
contain racism and is not offensive towards anyone.
How will you ensure you do not offend anyone? By not swearing or using inappropriate language or damaging the way we view a
certain social group by offending them.
Is your video using characters/names/logos of existing games/IPs? No
Will you video be sufficiently different from existing Adverts to not get sued for copyright infringement? I don’t know if it will be
different as adverts are similar in some ways but it will be exciting and fun to watch. Also, it cannot be sued for copyright because we
have used our own ideas and we know irn-bru haven’t done this before due to the research we had done prior to doing the proposal.

42. Planning Docs (TV Advert): Proposal
Export Format: The file will be exported as a mp4 file
What will you export the final files as? JPEG, GIF, PNG etc
Size of Project: 1 product as it’s a video
Proposed amount of products- amount of completed pages/posters/designs etc.
Schedule: Filming Next Tuesday (03/10/2017) The project will take around two days to film and probably 3 or 4 to edit fully.
Altogether should take roughly a week maybe a bit longer.
How long will the project take- how many college days total? Estimate how many days per product
Budget- The project will cost less than £5 to make.
How much will the whole project cost? Consider costume, travel, food, props etc. Estimate
 Resources
 Irn-Bru
 A desk and some chairs
 What resources will you need? Bullet point them
Brief Fulfilment: The product is exactly what we have been asked to do, we have advertised Irn-Bru on social media. The brief was
to make a video advert of irn-bru and we did.
How does your product fulfil the brief requirements

43. Planning Docs (TV Advert): Contingency Form
Pot. Problem Effect on Production Solution/Control Person Responsible
One of the team is ill/ is not in college on the day of
the recording
We do not have enough people to do all the tasks and
properly record our scenes within the time we have.
To postpone the production of the recording to later
on In the week when the person is back in college. We
could potentially recruit someone from the class in a
different group to fill in for the absent person
depending on their role in production.
Whoever is absent will be responsible for the issue,
however both the rest of the team and the person
absent to work around the issue and to inform the
others of what is happening and when the issue can be
resolved.
The camera is not functional due to a technical issue
with the equipment
We are unable to record anything until another camera
becomes available which will most likely be a different
day.
We could borrow a camera from another group
provided that they have finished early and can lend the
equipment. Otherwise to have the camera fixed by
someone with technical expertise. If the SD card is lost
/ broken with the recordings, then we will need to re-
record the footage if it is permanently lost.
This would be the responsibility of the crew to keep the
equipment safe and accounted for so any damage or
loss of work will be the crew’s problem, however help
form other people may be needed to fix the problem.
Correctly record using the camera The footage is not a good quality due to poor use of the
equipment or the equipment is not functioning correctly
resulting in blurry footage or the footage is not the
correct definition.
The person/people who are using the equipment check
before any of the shooting that the footage is going to
be as intended and in the format, that we require to
produce the work. Also, the
The person operating and recording the footage is
responsible for the camera and the footage recorded
on the SD cards safety and quality.
Poor audio/no audio when recording If the microphones on the cameras are used, they will be
poor quality and will not be able to be used for the shoot.
Furthermore, if we use a shotgun the audio will be
recorded separately form the video, this will mean that
the files must be compatible and of good quality.
The Audio can be tested before the shoot to make sure
that the sound is clear and is good quality, also
checking the settings on the equipment to make sure
that they are correct.
James is responsible for the recording of audio and
video and should check the equipment before the first
shoot so that we do not have to re-record any scene
and can make most of the time in the studio and on
set.
Weather issues stop us from recording If there is a thunder storm It might disrupt the lighting
and audio.
Check the weather forecast for the day of the
recording to see if the weather will disrupt our
recording.
It is everyone’s responsibility to be ready to move
times and change plans should there be a reason to not
be able to record.
Loss of recording/ work If the SD card with the work is lost or broken it will result
in us re-recording the work which will take too much
time and be ineffective.
Make sure to back all of the work and footage form
each day to multiple storage devices so that if there is
any corruption or loss of work there are multiple
backups to be used, this also means that the work can
be accessed by everyone.
The SD card will be everyone’s responsibility to keep
safe as it will be put on everyone’s computers.
Rooms are in use/ not available If another group is using the Studio room when we plan
on recording it is unlikely we can share the space. This
means that we need to work around other groups and
Only use the studio for the minimum amount of time
so that everyone can use it including us.
It is everyone’s responsibility what is using the studio
and college to make sure that everyone is able to get
their time with the green-screen.

44. Planning Docs (TV Advert): Mood Board

45. Planning Docs (TV Advert): Story Board Page one

46. Planning Docs (TV Advert): Story board Page two

47. Planning Docs (Advergame): Idea
The Idea of the game is a one on one combat style game (such as street fighter or mortal combat) Except with its
own Irn-Bru twist and different objective. Where as with traditional combat games (such as mortal combat or street
fighter) the objective is to kill your opponent, where is with Irn-Fighters, the objective is high score based. How far
can you get before the Bru Bar runs out and the Director comes and stops the game. If the enemy hits you back you
will loose a percentage of the bar, how ever if you manage to hit the enemy back, you will regain a percentage of
the bar. This gives the game a level of difficulty and replay value as you want to beat your high score with every
game. This can make the game addictive, meaning it will be played a lot, which is exactly what you want as a
developer of a game. The game will most probably be a free flash game this will appeal to the target audience as it
is easy to access, free and quick to play platformer game, which are both common, easy to navigate and nostalgic.

48. Planning Docs (Advergame): First rough piece together.
This is the first rough concept of the game, it includes the Bru Bar, the theme colour and the tagline, however it is no where
near perfect nor the final product. The biggest changes that need to be made are No.1 the characters: the aim is to make
them look somewhat similar to the presenters in the TV advert. Another thing to change is the city skyline, since the advert
is supposed to attract Scottish audiences it makes more sense to change this to a Scottish city or the highlands, either way
something Scottish. Also I am going to make the colours bolder and recreate this image myself using bolder brighter simpler
colours in order to make it more comedic and unique.

49. Planning Docs (Advergame):
Music: https://www.youtube.com/watch?v=BxPS6mIfLbQ&list=UUn4HDI02U4f3VEsghRX7dRw&index=4
Sound FX:
-K.O. Sound
-Hit sounds
-Jump sounds
-Fight sound (swooshes of arm movement/kicks, exclamations of pain etc.)
-Game start sound
I don’t believe I need any dialogue.
Most of this I can record myself using props and my own voice, I can do this at home using audacity, and my audio setup.

50. Planning Docs (Advergame):
Working Title:
Irn Fighter
Product’s Purpose:
It is supposed to be an entertaining one to one combat style game. However it is going to have a larger
comedic aspect in true Irn Bru style, the characters will look comical and the game will be very quick paced
and simple.
Genre:
Action/Comedy
Content
The game is going to be Irn-Bru themed with fighters wearing Kilts and suits, the fighters will look like the
News presenters used in the TV advert. The aim of the game is to do as much Damage to the opponent as
possible in order to keep the damage bar high enough so the Bru bar doesn’t run out. If the Bru Bar runs
out the Director comes and gives both of the fighters (presenters) Irn-Bru in order to calm them down and
the game is over.
Audience:
My main and target audience would be young males between the ages of 14-26 this is going to be more
specifically directed towards the working class and middle class, you don’t need a long attention span to
play this game as it is very straight forward, you also don’t have to use a lot of brain power playing the
game as it is more or less pressing one button over and over. The game will appeal to them as it is going to
be an easy accessible free flash game that they can click on and off, of, meaning they do not have to invest
time in it, this is good as they can play it in a short brake or when they have a minute of boredom.

51. Planning Docs (Advergame): Legal & Ethical Considerations:
I do not believe my game will offend anyone as it has no offensive content other than the presenter
fighting, which is the sole purpose of the game. So, it should not restrict younger players or any
ethnicity and/or religious person to play the game. I will ensure not to offend anyone by double
checking the content of the game and if needed editing and changing inappropriate aspects.
The game is sufficiently different from existing games and is not using any logos or concepts of other
games, therefore it should not be prone to copyright infringement.
Export Format:
JPEG and GIF files. JPEG for high resolution files and GIF in order to demonstrate what the game will
look and move like.
Size of Project
The campaign in which the video game is included consists of; one video game; one TV advert and 1-3
posters.
Schedule
The making of the video game should hopefully take no longer than 3 days 4 day’s maximum.

52. Planning Docs (Advergame):
Budget
Less than £0.67
Resources
 I will need photos of the news presenters, so I can create comic versions of them. (Rhys and Patrick).
Brief Fulfilment
How does your product fulfil the brief requirements

53. Planning Docs (Print Advert): Ideas
Idea No.1: There poster is divided into three vertically, at the top there is an image of two people fighting
In the middle a picture of two people drinking Irn Bru and at the bottom a picture of the people who were fighting
now being nice to each other, thanks to Irn-Bru.

54. Planning Docs (Print Advert):

55. Planning Docs (Print Advert):

56. Planning Docs (Print Advert):

57. Planning Docs (Print Advert):

58. Finished Stuff:
Finished pieces to be displayed on your blog.