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I friendcroma - Digital Marketing Strategy

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Croma Stores are one of the few apple resellers in India but didn’t have a digital strategy to attract customers and make them aware about the products. Also they wanted to drive traffic to the store and hence drive sales.

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I friendcroma - Digital Marketing Strategy

  1. 1. A campaign by Geek Creative Agency
  2. 2. The Client Croma is India’s first national, large format, specialist retail chain for consumer electronics and durables. It’s a TATA Enterprise. They have stores located in Mumbai, Navi Mumbai, Pune, Aurangabad, Ahmadabad, Rajkot, Surat, Vadodara, Delhi NCR, Bangalore, Chennai & Hyderabad. Croma Stores are one of the few apple resellers in India but didn’t have a digital strategy to attract customers and make them aware about the products. Also they wanted to drive traffic to the store and hence drive sales.
  3. 3. Brief/Strategy Our client asked us to create an engagement platform that will evoke an online participation from its audience, across the country. Geek took it one step ahead and suggested we take this participation to a reference program where the referral and referee both are benefited and Croma gets walk-ins to their stores as well. To engage folks and create awareness and active participation, we created an online application. People were driven to the facebook page where the application was hosted. There was also a radio program driving users to the reference program and to the store.
  4. 4. Creative route
  5. 5. Challenges The biggest challenge in this activity was to educate and create a system for ASC’s (Apple Solution Consultants) placed in Croma stores. We had to make sure the system is full proof so that no one can use their reference code twice or people inside the system itself don’t reuse it.
  6. 6. Execution We created a referral application where the user signs in by entering his name and phone number. Then he selects his facebook friends and adds their number so that he can refer them to buy a Mac from Croma. He also enters a reason as to how the Mac has helped him to get better at his work. He gets a SMS confirming his participation and his friends get a SMS with their referral code. Now all the friends need to do is to walk to the Croma store with the SMS and get discounts on their APPLE purchase. Every time a friend buys something the referee gets points and rewards and a chance to win a bumper prize of a MAC.
  7. 7. Result The campaign was launched and we gathered 20,000 fans on facebook page who referred totally 60,000 friends and apple sales at Croma stores went on a quarterly high.
  8. 8. Facebook Landing Page
  9. 9. Facebook Application
  10. 10. Winners
  11. 11. About Geek Creative Agency Geek Creative Agency has made its creative presence felt since its inception in 2008, offering customer-centric advertising solutions to youth-oriented mass brands. Specializing in brand development, strategic counsel, advertising, design and digital media, the agency has been recognized as one of India’s leading creative and insightful agencies. The agency has won numerous awards for work with industry vertical in the arts/leisure, finance, healthcare, education and architecture/design industries. New account wins include Play Up, Mitsubishi, Wipro, Manipal University, The Biere Club, School Cinema, Scooty Gals and many more.
  12. 12. That’s all folks… THANK YOU!

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