#DilKiDealonSnapdeal Campaign by Snapdeal for increasing sales with emotional attachment with customers

1. Module-2: Home Assignment 1
Type: Research Assignment
Total Time: 45-60 Minutes
Focused Topic: Online Marketing Channels
Submission Guideline:
You can add your answers in PPT Template given in your LMS For this
assignment.
Upload PPT on Google Drive (Publicly) and Share URL With Trainer/ Batch
Admin.
•Pick Any E-commerce website of your choice.
Try to take screenshots/pics of their different campaigns on different digital
channels
and how they are using different channels to bring traffic to their website, add
them
into a presentation.
Also mention any improvements if you can suggest in their campaigns.

2. Kunal Bahl along with Rohit Bansal, started a new venture in February
2010, named as Snapdeal.com. India’s largest online marketplace.
Snapdeal, recent digital campaign ‘Dil ki deal’ was launched with the
vision to create India’s most impactful digital commerce ecosystem that
creates life-changing experiences for all of its buyers and sellers.
With the increasing growth of internet penetration in the country, the
brand has chosen the one of the best face of Bollywood ‘Aamir Khan’to
promote its online marketplace across India.
Sandeep Komaravelly, SVP – marketing, Snapdeal said,
“We truly believe in the power of emotions and are sure that
with Aamir Khan as the face of the ‘Dil ki deal’ campaign will
receive a warm uptake amongst consumers.”
#DilKiDealonSnapdeal to build an emotional connect with consumers

3. #DilKiDealonSnapdeal on Twitter

4. #DilKiDealonSnapdeal Contests

5. #DilKiDealonSnapdeal on Youtube
2.5M Views

6. #DilKiDealonSnapdeal on Facebook

7. Snapdeal has witnessed a 600% growth from 2013 to
2014 and it hopes to grow their sellers and buyers base
further with this campaign. In its journey till now, Snapdeal
has partnered with several global marquee investors and
individuals such as SoftBank, BlackRock,
Temasek, eBay Inc., Premji Invest, Intel
Capital, Bessemer Venture Partners, Mr.
Ratan Tata, among others.
Also, with its acquisition of Freecharge in 2015, a leading
mobile transactions platform, Snapdeal has become the
largest m-Commerce company in the country.

8. Thank you,,,,,,
By Joy Sarkar
Digital Marketing Student’s
Campaign motive: to build an emotional connect with consumers