The Klenza Hand Sanitizer, a foam based product is made using a patent pending silver based technology

1. KLENZA CASE STUDY
June2015-February 2016
Client: Resil (Klenza)
Vertical: Hospitality
Key Services: Social Media, Print, Branding

2. ABOUT THE PRODUCT
The Klenza Hand Sanitizer, a foam based product is
made using a patent pending silver based
technology. Klenza offers 99.999% protection against
germs. The natural goodness of silver continues to
protect your hands for over 3 hours from the time of
application. Klenza is exceptionally gentle even on
the hands of kids (3+ years). Being an alcohol free
product, it is non-flammable and also a green
product. Klenza is an ideal safe and reliable hygiene
product that feels great to use. It is available in two
refreshing fragrances, Cool Cologne and Smooth
Strawberry.

3. OBJECTIVE
In these highly contagious and sickly times, hand
sanitizer is a necessity to help us thwart off infectious
bacteria and germs. When soap and water are not
available, sanitizer is the way to go. The formula for
creating the most effective hand sanitizers and
consumers’ preferences continue to evolve. Resil
Chemicals came out with India’s first silver based
hand sanitizer.
The objective was to promote this product and relate it
to all the realms of everyday activities.

4. The main objective for marketing Klenza was:
• Create Brand/product awareness
• Creating Interest
• Providing information
• Stimulating Demand
• Reinforcing the Brand

5. CREATIVE SOLUTION
The solution we came up with was to promote and
relate Klenza hand sanitizer to all the realms of
everyday activities, so that the audience can connect
well with the product. Each Klenza product is
advertised based on its usage.
Therefore we used their unique selling proposition to
make Klenza stand out from rest of the hand
sanitizers.

6. THE IMPLEMENTATION
(June 2015- Feb2015)
Online
• Facebook
• Twitter
• Valentine’s Day contest
• Generic Contest
Offline
• Labels
• Posters
• Danglers

7. ONLINE

8. Facebook Posts
Creative post decks were made on a monthly
basis. These posts were posted daily and if
there were any festivals or holidays, generic
posts were created for those particular days as
well.

9. JUNE 2015

10. JULY 2015

11. AUGUST 2015

12. SEPTEMBER 2015

13. OCTOBER 2015

14. NOVEMBER 2015

15. DECEMBER 2015

16. JANUARY 2016

17. FEBRUARY 2016

18. NON GENERIC POSTS

19. VALENTINE’S DAY
CONTEST
Contests were held were the
audience was asked to post
a snap of them sharing a
Klenza bottle with a special
someone. The winners were
promised a dinner for two
on Valentine’s Day!

20. GENERIC CONTESTS
Once in a while along with the
daily generic posts, contests
were held to engage the
audience and to keep the page
active.
People who guessed the right
answers had a chance to win
exciting prizes!

21. TWITTER

22. OFFLINE

23. Labels
Product Labels were
created for all the Klenza
products.
The labels contained a
brief explanation of the
product, directions for use
and refill, cautions and
ingredients.

24. POSTER
A poster was made with a
visual of a grown up’s hand
overlapped with a child’s
hand.
The copy indicated the
audience to use a safer
hand sanitizer. The three
main unique selling
propositions were also
shown.

25. Dangler
Danglers were used to
promote the product in
different places.
The copy was kept minimal
and asked the audience to
switch to a safer hand
sanitizer.

26. PEN STAND
A pen stand was created
for placing the Klenza hand
sanitizer pen spray. The
box was designed
specifically for the same
product.
The design was kept simple
and tasteful. The holes
allowed the pen sprays to
stand if needed.

27. WIPE BOX
A box to contain the Klenza
Wet wipes was designed
and printed to put into
use. The box was big
enough to contain 20 wet
wipes.
The design was kept along
the same minimalistic
concept and kept simple.

28. RESULT

29. OCTOBER FACEBOOK PERFORMANCE
KPIs September October
Lifetime total Likes 14199 19196
New likes 4858 4589
Total unlikes 176 211
Total reach 656616 456075
Total engagement 18994 15757
Total Paid Reach 651495 448322
Total Impressions 1100440 4395936
Total negative feedback 09 10
Total Check-ins 00 00

30. JANUARY FACEBOOK PERFORMANCE
KPIs January
Lifetime total Likes 36817
New likes 6130
Total un likes 242
Total reach 2195476
Total engagement 384451
Total Paid Reach 1962307
Total Impressions 3148843
Total negative feedback 120

31. REVIEWS