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Klenza - Social Media Marketing Strategy

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The Klenza Hand Sanitizer, a foam based product is made using a patent pending silver based technology

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Klenza - Social Media Marketing Strategy

  1. 1. KLENZA CASE STUDY June2015-February 2016 Client: Resil (Klenza) Vertical: Hospitality Key Services: Social Media, Print, Branding
  2. 2. ABOUT THE PRODUCT The Klenza Hand Sanitizer, a foam based product is made using a patent pending silver based technology. Klenza offers 99.999% protection against germs. The natural goodness of silver continues to protect your hands for over 3 hours from the time of application. Klenza is exceptionally gentle even on the hands of kids (3+ years). Being an alcohol free product, it is non-flammable and also a green product. Klenza is an ideal safe and reliable hygiene product that feels great to use. It is available in two refreshing fragrances, Cool Cologne and Smooth Strawberry.
  3. 3. OBJECTIVE In these highly contagious and sickly times, hand sanitizer is a necessity to help us thwart off infectious bacteria and germs. When soap and water are not available, sanitizer is the way to go. The formula for creating the most effective hand sanitizers and consumers’ preferences continue to evolve. Resil Chemicals came out with India’s first silver based hand sanitizer. The objective was to promote this product and relate it to all the realms of everyday activities.
  4. 4. The main objective for marketing Klenza was: • Create Brand/product awareness • Creating Interest • Providing information • Stimulating Demand • Reinforcing the Brand
  5. 5. CREATIVE SOLUTION The solution we came up with was to promote and relate Klenza hand sanitizer to all the realms of everyday activities, so that the audience can connect well with the product. Each Klenza product is advertised based on its usage. Therefore we used their unique selling proposition to make Klenza stand out from rest of the hand sanitizers.
  6. 6. THE IMPLEMENTATION (June 2015- Feb2015) Online • Facebook • Twitter • Valentine’s Day contest • Generic Contest Offline • Labels • Posters • Danglers
  7. 7. ONLINE
  8. 8. Facebook Posts Creative post decks were made on a monthly basis. These posts were posted daily and if there were any festivals or holidays, generic posts were created for those particular days as well.
  9. 9. JUNE 2015
  10. 10. JULY 2015
  11. 11. AUGUST 2015
  12. 12. SEPTEMBER 2015
  13. 13. OCTOBER 2015
  14. 14. NOVEMBER 2015
  15. 15. DECEMBER 2015
  16. 16. JANUARY 2016
  17. 17. FEBRUARY 2016
  18. 18. NON GENERIC POSTS
  19. 19. VALENTINE’S DAY CONTEST Contests were held were the audience was asked to post a snap of them sharing a Klenza bottle with a special someone. The winners were promised a dinner for two on Valentine’s Day!
  20. 20. GENERIC CONTESTS Once in a while along with the daily generic posts, contests were held to engage the audience and to keep the page active. People who guessed the right answers had a chance to win exciting prizes!
  21. 21. TWITTER
  22. 22. OFFLINE
  23. 23. Labels Product Labels were created for all the Klenza products. The labels contained a brief explanation of the product, directions for use and refill, cautions and ingredients.
  24. 24. POSTER A poster was made with a visual of a grown up’s hand overlapped with a child’s hand. The copy indicated the audience to use a safer hand sanitizer. The three main unique selling propositions were also shown.
  25. 25. Dangler Danglers were used to promote the product in different places. The copy was kept minimal and asked the audience to switch to a safer hand sanitizer.
  26. 26. PEN STAND A pen stand was created for placing the Klenza hand sanitizer pen spray. The box was designed specifically for the same product. The design was kept simple and tasteful. The holes allowed the pen sprays to stand if needed.
  27. 27. WIPE BOX A box to contain the Klenza Wet wipes was designed and printed to put into use. The box was big enough to contain 20 wet wipes. The design was kept along the same minimalistic concept and kept simple.
  28. 28. RESULT
  29. 29. OCTOBER FACEBOOK PERFORMANCE KPIs September October Lifetime total Likes 14199 19196 New likes 4858 4589 Total unlikes 176 211 Total reach 656616 456075 Total engagement 18994 15757 Total Paid Reach 651495 448322 Total Impressions 1100440 4395936 Total negative feedback 09 10 Total Check-ins 00 00
  30. 30. JANUARY FACEBOOK PERFORMANCE KPIs January Lifetime total Likes 36817 New likes 6130 Total un likes 242 Total reach 2195476 Total engagement 384451 Total Paid Reach 1962307 Total Impressions 3148843 Total negative feedback 120
  31. 31. REVIEWS

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