The discount coupons are primarily of top Indian food joints and retailers. The contact details of the users are taken during the recharge stage and the cupons are delivered at their doorstep. These coupons provide exciting offers and discounts on some of the most prolific food joints like Dominos, Pizza Hut, Café Coffee Day, Shoppers Stop, CrossWord to name a few
Consequently, FreeCharge was the recharge partner of the movies released by these houses such as Man of Steel, Django Unchained,Mere Dad Ki Maruti and Bhaag Milkha Bhaag.
The quicker guaranteeWhat can you do in 30 seconds? Eat chocolate? Wait, even that takes longer unless you’re swallowing it. You do that? We digress, but what we’re trying to say here is that recharges on FreeCharge take as less as 30 seconds. Promise! The safer guaranteeRecharge failed? Chill! Your money goes straight to your FreeCharge Balance instantly and it’s safe for you to use anytime for future transactions. Safer than your wallet, we’d say. At least you don’t get tempted to buy something you don’t need in the mall. The speed guaranteeWant speed? We’ll give you speed. Your recharging process can get… not 2x, not 5x, but a whopping 10x faster! Just save all your deets, load cash in your FreeCharge Balance and use it to pay whenever you recharge. 3 seconds is all it takes. The rewarding guaranteeHow many times have you got coupons you don’t/can’t/won’t use? Plenty, right? Not anymore. We now give you coupons that are worth using. How handy is a ‘buy 1, get 1’ coffee or movie coupon when you’re out on a date and running short of cash? Why would you say no to a complimentary burger and cold drink when you’re super famished? Saving a few bucks on that flight ticket to Goa wouldn’t hurt either, right? The on-the-go guaranteeWe’ve taken FreeCharge to the next level. You can literally recharge on the move. Forget your laptops and desktops, download our android app. It’s new and it’s swell stuff! Tell us what you think. The privileged guaranteeLast but not the least, we wanted to do something to make you feel special. So we’re offering you some exclusives! Think steal deals and free recharges. Rewards, like special offers customized based on your activity (no stalking though). Surprises, like getting double the value of your recharge (did we say surprise? There, we killed it.) And a lot more!
Case study freecharge.in
CASE STUDY :-FREECHARGE.IN
Freecharge.in,is an ecommerce portal, that has redefined
the way business was done in India. One year old into its
business, Freecharge was sitting on a huge consumer base
of 1 million+ unique users in the last few year, an enviable
achievement for any organization which is just one year old
in its operations.
Freecharge.in is a business unit of Accelyst Solutions Pvt.
Ltd. It started its operations on August 15, 2010 by Kunal
Shah and worked on a unique business model in which they
enable the user to recharge his/her mobile phone for free.
For every recharge done on Freecharge, there are discount
coupons provided of the equivalent amount to the users.
Freecharge was part of Pluggd.in’s most
promising startups of 2011 list.
“Freecharge’s claim to fame isn’t the fact that they are a
rage among college students, but their real claim to fame
is their focus on ‘what business are you in’. And mind you,
they aren’t in recharge business – the vision is much
bigger and they want to dominate the coupon business”
January 25, 2012
Freecharge Secures INR 20 Cr Series A Funding
from Sequoia Capital
The funds will be used to add new products, add
merchants who can use Freecharge to target
consumers, and to advertise the service to
Partnerships with more than 50 retailers (Café
Coffeeday, McDoanld’s, Domino’s Pizza, Croma
The contact details of the users are taken during
the recharge stage and the cupons are delivered
at their doorstep.
May 2013, the company in association with
Launched campus marketing program by the name of
"FreeCharge Campus Rockstars" to directly reach out to
students in campuses of IITs and IIMs.
March 2013, FreeCharge tied-up with production
houses Sony Pictures,Yash Raj Films, UTV Motion
Pictures and Viacom 18 to promote their upcoming
movies through its portal.
Official Facebook page
Official YouTube page
Official Twitter page
Official Google+ page
Freecharge’s business model has a very wide
appeal in terms of demography.
But the main customer segments are young
students, office going people who use
prepaid mobile network services, are net
savvy and carry a credit card or debit card.
This gives a pretty strong base of customers
for freecharge to explore and offer its services
Piyo Pepsi abhi
Thirsty? Your phone running out
of juice? Pick up a litre of Pepsi.
Check under the label for an 11-
digit code for 20 bucks.
So let’s say you typically go for a
full talktime plan of 100, you pay
only Rs.80 for 100 bucks of
talktime. What’s more, you could
pay 10 bucks more and get
coupons worth the same 100
bucks as well.
FreeCharge, Which Gives Users Coupons For
Charging Their Mobile Plans, Raises $33M
Series B from returning investor Sequoia
Capital, as well as Sofina, and RuNet.
The money will be used for marketing and to
build FreeCharge’s offline-to-online
advertising platform, which allows brands to
target users by tracking their offline
purchasing behavior using FreeCharge’s