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Case study


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CASE STUDY for Analytical CRM ,presented during academic session

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Case study

  1. 1. CASE STUDY :-FREECHARGE.IN Rajesh Rathod 122010022
  2. 2. Introduction: ,is an ecommerce portal, that has redefined the way business was done in India. One year old into its business, Freecharge was sitting on a huge consumer base of 1 million+ unique users in the last few year, an enviable achievement for any organization which is just one year old in its operations.  is a business unit of Accelyst Solutions Pvt. Ltd. It started its operations on August 15, 2010 by Kunal Shah and worked on a unique business model in which they enable the user to recharge his/her mobile phone for free.  For every recharge done on Freecharge, there are discount coupons provided of the equivalent amount to the users.
  3. 3. 2011  Freecharge was part of’s most promising startups of 2011 list. “Freecharge’s claim to fame isn’t the fact that they are a rage among college students, but their real claim to fame is their focus on ‘what business are you in’. And mind you, they aren’t in recharge business – the vision is much bigger and they want to dominate the coupon business”
  4. 4. January 25, 2012  Freecharge Secures INR 20 Cr Series A Funding from Sequoia Capital  The funds will be used to add new products, add merchants who can use Freecharge to target consumers, and to advertise the service to consumers.  Partnerships with more than 50 retailers (Café Coffeeday, McDoanld’s, Domino’s Pizza, Croma etc)  The contact details of the users are taken during the recharge stage and the cupons are delivered at their doorstep.
  5. 5. Marketing  May 2013, the company in association with (TVF)  Launched campus marketing program by the name of "FreeCharge Campus Rockstars" to directly reach out to students in campuses of IITs and IIMs.  March 2013, FreeCharge tied-up with production houses Sony Pictures,Yash Raj Films, UTV Motion Pictures and Viacom 18 to promote their upcoming movies through its portal.  Official website  Official Facebook page  Official YouTube page  Official Twitter page  Official Google+ page
  6. 6. Product Marketing
  7. 7. Social Media
  8. 8. Banks
  9. 9. Mobile,DTH, Datacard Recharge E-Commerce Product Marketing Banking
  10. 10. Target Group:  Freecharge’s business model has a very wide appeal in terms of demography.  But the main customer segments are young students, office going people who use prepaid mobile network services, are net savvy and carry a credit card or debit card.  This gives a pretty strong base of customers for freecharge to explore and offer its services
  11. 11. RECHARGE
  12. 12. Piyo Pepsi abhi FreeCharge abhi..  Oct-2013  Thirsty? Your phone running out of juice? Pick up a litre of Pepsi. Check under the label for an 11- digit code for 20 bucks.  So let’s say you typically go for a full talktime plan of 100, you pay only Rs.80 for 100 bucks of talktime. What’s more, you could pay 10 bucks more and get coupons worth the same 100 bucks as well.
  13. 13. 2014  FreeCharge, Which Gives Users Coupons For Charging Their Mobile Plans, Raises $33M Series B from returning investor Sequoia Capital, as well as Sofina, and RuNet.  The money will be used for marketing and to build FreeCharge’s offline-to-online advertising platform, which allows brands to target users by tracking their offline purchasing behavior using FreeCharge’s coupons.
  14. 14. Process : Accessing into social media
  15. 15. History Demographics Credits Profile :
  16. 16. Plan Suggestions Operator selection Recharge :
  17. 17. Coupons :
  18. 18. Payment : Tracking Payment Details
  19. 19. Targeted communication  Targeted communication to each segment
  20. 20. Improvements in features :- Adding Location feature
  21. 21. Customer Retention :
  22. 22. FreeCharge Guarantees'  The quicker guarantee  The safer guarantee  The speed guarantee  The rewarding guarantee  The on-the-go guarantee  The privileged guarantee
  23. 23. Website to Smartphone's
  24. 24. Promoting Application
  25. 25. Accessing to Smartphone's
  26. 26. Success Continuities‘…
  27. 27.  Thank YOU….