FOREO is not a traditional beauty company. They belong to a category distinct from all. The LUNA skincare devices have taken the industry by storm, becoming a premium facial care benchmark. Foreo wanted to reach out to their audience by producing candid moments with the help of influencers using Foreo, and telling about its benefits and how it really helps to cleanse skin. Through this campaign Foreo wanted to reach its audience in a very candid way increasing brand recall value and aspirational value of owning a Foreo Device.

1. #FOREO CASE
STUDY

2. BACKROUND
FOREO is not a traditional beauty company. They belong to a category distinct from all. The LUNA skincare devices
have taken the industry by storm, becoming a premium facial carebenchmark.
Foreo wanted to reach out to their audience by producing candid moments with the help of influencers using Foreo,
and telling about its benefits and how it really helps to cleanse skin. Through this campaign Foreo wanted to reach its
audience in a very candid way increasing brand recall value and aspirational value of owning a Foreo Device.

3. CHALLENGE
Being a premium brand we knew how important it was for Foreo to select the right kind of influencer for this
campaign and position its brand in a very unique way. Foreo was looking for a way to stand out in the digital
crowded space by position themselves in a right way.
They had to speak to their audience in a way that resonated withthem.

4. SOLUTION
A quarterly plan, Geek selected few celebrities & some leading macro and micro influencers who were in sync
with the unique characteristics to interpret the brand in their own way and communicate this to their dedicated
followings. Collaboration with 80 Male & Female influencers across the country which included A&B List
Celebrities and fashion influencers. Each of these personalities showed how Foreo has become an important part
of their life and showing their fun and candid moments using Foreo.
Over the months we empowered a generation of Influencers the Foreo People – Edgy, Unique, Rule breakers to
share stories in their own unique way.

5. CAMPAIGN SNAPSHOT

6. CAMPAIGN SNAPSHOT

7. RESULTS
OVERALL SUMMARY OF THE CAMPAIGN
TOTAL INFLUENCER 80+
TOTAL NO. OFPOSTS 300+
ENGAGEMENT 2M+
AVG ER 5.5%
TOTAL IMPRESSION 20M+
With the overall success of the campaign Foreo has become a known brand in India and it has created a lot of aspirational value
for young buyers. With the Success of Foreo #LUNA2 in India they are all set to Launch Foreo UFO in India this year.
The high engagement rate and number of impressions are a clear indicator that this approach to influencer marketing maximizes the
potential for engagement with content. The final ROI also illustrates the effect of the extra earned media generated and how valuable
this can be to an influencer marketing strategy.