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The mobile and social media journey
Agenda <ul><li>How we got here. </li></ul><ul><li>Why accelerate your mobile and social media strategy? </li></ul><ul><li>...
How we got here… Mobile usage exceeds web utilization Mobile marketing is a $62B business 78% of Smart Phone internet user...
Why accelerate your mobile and social media strategy?
Source: Growth of mobile marketing (Microsoft tag)
Source: The Mobile Commerce Revolution (via Microsoft Tag)
Which group will you be part of? Can being an earlier adopter accelerate your growth & profitability? Increase Loyalty? To...
Recipe for an Effective Mobile and Social Media Strategy
The Goal of Customer Engagement <ul><li>Happy loyal customers who spend more money with you and refer their friends. </li>...
Recipe: Effective Customer Engagement
Customer Engagement Network Integrated CMS, CRM, Analytics Customer Database Web Portal Mobile (Native and Web) <ul><li>So...
About Acromobile Pte. Ltd. <ul><li>Acromobile helps businesses leverage mobile and social media to acquire new customers, ...
www.acromobile.com
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The Mobile and Social Media Journey

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As mobile internet adoption begins to outpace desktop internet usage, more customers want to interact with retailers, vendors, and companies from their mobile devices. Companies need to implement pla

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The Mobile and Social Media Journey

  1. 1. The mobile and social media journey
  2. 2. Agenda <ul><li>How we got here. </li></ul><ul><li>Why accelerate your mobile and social media strategy? </li></ul><ul><li>Recipe for an effective mobile and social media strategy </li></ul><ul><li>About Acromobile </li></ul>
  3. 3. How we got here… Mobile usage exceeds web utilization Mobile marketing is a $62B business 78% of Smart Phone internet users now are using their phones while they are shopping.
  4. 4. Why accelerate your mobile and social media strategy?
  5. 5. Source: Growth of mobile marketing (Microsoft tag)
  6. 6. Source: The Mobile Commerce Revolution (via Microsoft Tag)
  7. 7.
  8. 8. Which group will you be part of? Can being an earlier adopter accelerate your growth & profitability? Increase Loyalty? Today
  9. 9. Recipe for an Effective Mobile and Social Media Strategy
  10. 10.
  11. 11. The Goal of Customer Engagement <ul><li>Happy loyal customers who spend more money with you and refer their friends. </li></ul><ul><li>Excellent customer experience </li></ul><ul><li>High perceived value </li></ul><ul><li>Strong adoption of your product or service </li></ul><ul><li>Worth promoting </li></ul>
  12. 12. Recipe: Effective Customer Engagement
  13. 13. Customer Engagement Network Integrated CMS, CRM, Analytics Customer Database Web Portal Mobile (Native and Web) <ul><li>Social Media Integration </li></ul><ul><li>Push content to Facebook and Twitter </li></ul><ul><li>Monitor keywords across Facebook and Twitter </li></ul>
  14. 14. About Acromobile Pte. Ltd. <ul><li>Acromobile helps businesses leverage mobile and social media to acquire new customers, drive loyalty, and generate revenue. </li></ul><ul><li>How: </li></ul><ul><ul><li>Acromobile Customer Engagement Platform </li></ul></ul><ul><ul><li>Consulting & Education </li></ul></ul>
  15. 15. www.acromobile.com

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