Amanavana Spa Resort - Digital Marketing Services Agency
Group 6: Online Integrated Campaign
Amanvana Spa Resort
• To create a digital campaign consisting of :
• Social Media
• To increase the number of visitors at Amanavana Spa
Resort, Coorg through use of digital platforms.
Geek Creative came up with a new campaign called
#SpellboundAtAmanvana to bring out the beauty
of Amanvana and Coorg.
To encourage people to admire the beauty of Coorg and
Amanvana and to urge them to capture a beautiful
moment with photographs.
The #SpellboundAtAmanvana campaign:
A #SpellboundAtAmanvana campaign for
Facebook was created, which spoke about an Enchanted
Forest and the Midas touch.
These were created to bring out mysticism and magic of
Let’s look at some of the creatives we made.
The #SpellboundAtAmanvana Creatives:
A #SpellboundAtAmanvana hashtag was started and
creatives of photographs of Amanvana and Coorg were
put up as Facebook creatives to encourage tourists to
book at Amanvana.
This way, we encouraged visitors to send us pictures and we
put them up in a Polaroid-template design with
Instagram-like effects for creative consistency.
Let’s look at some creatives.
Creatives: A series of web banners were created to support
Social Media, get more hits on the website, and thereby
facilitate more bookings at Amanvana.
• A website which depicted the beauty of Amanavana and
Coorg was created which is responsive in nature.
• The idea was to keep the design simple and minimal in
terms of navigation, but at the same time, the website’s
primary aim was to get the website visitor awestruck
with the beauty of the place.
• The website opened with a loading page which about
entering the rabbit hole- a continuation from
Amanvana’s mainline campaign thought as well as their
• This was done to bring out the mysticalness and
mysteriousness of the resort.
The home page opens with a beautiful picture of the rains.
The four highlights of Amanvana form the main navigation,
using a vertical scroll.
All the pages have a book now button to make a booking at
Upon clicking on ‘More’ in any section, the inside page
Let’s look at the creatives for the inside pages.