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High oktoberfest - Social Media Management Company

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On the first weekend of October, the world celebrates Oktoberfest, a fest dedicated to Beer and good times. The fest originated in Germany and eventually spread all over the globe

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High oktoberfest - Social Media Management Company

  1. 1. High Oktoberfest 2015 A Case Study Client: High Ultra Lounge Vertical: Hospitality Key Services: Social Media, Print, Branding
  2. 2. The Challenge On the first weekend of October, the world celebrates Oktoberfest, a fest dedicated to Beer and good times. The fest originated in Germany and eventually spread all over the globe. High Ultra Lounge, one of the best party destinations in Bangalore, was hosting an Oktoberfest for Bangalore’s Beer lovers. For the same, they required us to create social media creatives that would promote the fest and generate interest. The idea was to have creatives that expressed Beer, Beer and more Beer!
  3. 3. The Approach It was time to get loaded on Beer! (not literally, well not at work!) We put on our research caps and directed our minds to Oktoberfest. Once we had a clear idea of what the fest was all about, we started developing ideas that communicated Beer fest in unique and creative ways.
  4. 4. THE IMPLEMENTATION Oktoberfest 2015
  5. 5. Digital • Facebook Event Details Posts Tweaking Kingfisher Premium’s tagline – “The King of Good Times” to The King of High Times,” we created a series of Facebook posters that used visual elements such as Beer Mugs and Pitchers. We also used creative routes such as - Changing the lyrics of the famous Beatles song “All You Need Is Love” to “All You Need Is Beer. - Showing the High building within a pitcher of Beer and supporting it with the copy “Been HIGH Yet?”
  6. 6. • Facebook Event Details Post
  7. 7. Digital Facebook Timeline Cover We created a timeline cover that represented the theme and spirit of Oktoberfest. The timeline also highlighted the main details of the event.

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