PrettySecrets is an Indian lingerie brand that wanted to showcase its affordable, trendy collection and connect with young customers. The company partnered with over 150 influencers for a 3-day campaign asking them to fill in the blank "I feel ___" in "#MyPrettySecrets" based on their personality. Influencers shared pictures with empowering words on placards to participate. The campaign received over 500 entries from customers and 250,000+ engagements, helping PrettySecrets connect with its target audience.

1. #MYPRETTYSECRET
S CASE STUDY

2. BACKGROUND
PrettySecrets is the India’s fastest premium store with its trending collection. A go-to destination for all things
stylish, comfortable and affordable. Their philosophy is to keep boring at bay and add striking colours and
prints to their lingerie.
They wanted to showcase their lingerie collection in a unique and trending way, while establishing the
connect with their audience.

3. CHALLENGE
PrettySecrets wanted to reach its audience and establish a connect with them. They wanted to capture
affordable premium market and their target audience was young crowd. Mostly people who are looking for
edgy and trendy stuff at affordable price.
PrettySecrets wanted to create a campaign and give out a message where people can feel connected,
strong, special and empowered.

4. SOLUTION
Geek came up with an idea of connecting brand to its core audience, we on boarded 150 Micro & Macro
influencers for a 3 day activity in which influencers were engaged, keeping in mind the target audience of the
brand.
People were asked about their story and how they feel connected with the brand. Campaign was designed as a
contest where influencers were to fill in the best suitable word as per them in “ I feel in #MyPrettySecrets”
(Any empowering word needed to be filled in the blank based on their personality). Creators participated in this
campaign showed off their picture with a placard which says “ I feel ‘Their choice of word’ in #MyPrettySecrets.
Brand received 500+ entries from their regular audience showing their participation in the contest by showing
the empowered word on the placard and using it with #MYPRETTYSECRETS. Participants came up with a lot
strong words, which gave an understanding of the connect which was being established between brands and
audience.

5. CAMPAIGN SNAPSHOT

6. CAMPAIGN SNAPSHOT

7. CAMPAIGN RESULTS
OVERALL SUMMARY OF THE CAMPAIGN
TOTAL INFLUENCER 150+
TOTAL NO. OF POSTS 150+
ENGAGEMENT 250K+
AVG ER 3.3%
TOTAL IMPRESSION 2M+
Campaign was successfully executed and attracted lots of eye ball during 3 days duration.
More than 500 people participated in the contest and shared their stories.