Social media marketing when integrated with offline brand campaigns is capable of boosting the offline sales. Integration of social media management and brand campaigning can help marketers get better outcomes.

2. No matter, how high the technological flag flies, there is always going to be
worth in the on ground implementation. The arguments about dark areas and
non-integration of digital mediums with offline campaigns are not well-thought.
While, it is essential to run offline brand campaigns in a country like India. It is
the need of the hour to explore the digital revolution.
Any digital marketing company in India would use social media as an ongoing
marketing tool to generate leads. But lately, marketers understand its role in
offline brand campaigns. There are different opinions about print being dead or
digital marketing being the next big thing. However, both have their own
implications.
The present demand is to strike a balance between offline brand campaigning
and social media marketing to yield productive results.

4. Marketing strategies should not be chosen based on trends
but rather careful consideration of target audience, their
preferences and the product’s utility. As the customers
grow into newer arenas and cross comfort zones, brands
should walk this journey with them. This means not limiting
themselves to native advertising and not absolutely
dedicating themselves to digital marketing. It is about
finding the middle ground.
There are approximately 216.5 million social media users in
India in 2016 and this number is forecasted to only increase.
This provides a massive number of eyeballs without the
same amount of sweat and blood.

6. Social media management can boost an offline brand campaign when used properly. There
are various reasons that have led to that conclusion. The influence that social media is
creating, can be utilized to impact the decision-making process of customers everywhere.
Following are a few ways that provide
validation to this trend:

8. Doesn’t matter if your business is online or
offline. The fact that people are nowdays
searching your business online makes it
imperative that the brand is ready to face
intense researches. You can get your
business a kickstart through integrating
elements of social media into offline
campaigns.

10. Audiences’ don’t want to be told of the qualities of the brand,
they would rather see them. Therefore, when a story comes
directly from the brand, it matters less than when it comes from
another customer. For example, a restaurant does not provide
its services online but when new customers wish to know
about it, they turn to portals such as Zomato. Many
restaurants/hotels/places are being rated by people on their
respective websites or social channels with either positive or
negative responses.

12. Positive posts on social media go a long way than a
promotional offer advertised at the shop. Why?
Because social media is how they would come to know about
that promotional offer. People talking about your business,
product or services can lend you more eyes and ears than
any paid advertising. Moreover, the brand can use this platform
perfectly to engage with its customers and build a relationship
with them. Imagine, someone posts a review about your
product and your brand takes the time to reply to them, to show
gratitude or even resolve issues, if any. This lets the customers
know that the brand cares about them and keeps them coming
for more. It cultivates faith in customers and helps to grab more
customers as well.