A snapshot of our work and services.

2. About Us
CogMat, a division of CMSS Pvt. Ltd., based out of Mumbai and Hong Kong, is a
pure-play digital marketing agency.
• Our Core Strength is identifying niches or pitfalls for Clients and accordingly
designing campaigns to enhance their strengths or undermine their weaknesses.
• We do not have an “over-the-counter” campaign
available and after Careful Research and
Evaluation, we arrive upon a Solution for Clients.
• Our Campaigns help Clients meet their goals of New
Entity Acquisition, Existing Entity Retention and Buzz
about the Brand.
• Our Expertise proves to be extremely useful to
Companies belonging to people-focused industries
such as
Education, Retail, Entertainment, BFSI, Telecom, Cons
umer Products, and Professional Services.

3. Our Clients….

4. CMSS Clients

5. Our Services
Social Media Marketing
Online Reputation Management
Search Engine Marketing and Keyword-Based Targeting
Search Engine Optimization
Website Development
Application Development

6. Social Media Marketing
Daily
Management of
Social Profiles
of various
brands and
businesses.
Running online
campaigns that
are in line with
the brand’s
offline
campaigns
Ideation for
online
campaigns and
contests for
promotion of
various services
and products.

7. Angel Broking
One of India's leading broking houses positioned as a
company for the masses. CogMat handles their Facebook
page, promoting their products, answering queries and
running regular campaigns on the Social Media Space.

8. Edelweiss
A Large Financial Brokerage Company, Edelweiss
wanted to change people’s perception from that
of a niche firm to one for the masses.

9. Quick Heal
A brand with a global footprint - it operates in 60+
countries - CogMat handles their numerous queries,
seamlessly integrating their offline campaigns online,
while conceptualizing Digitally-driven campaigns

10. Mufti Jeans
One of the leading apparel brands in India, Mufti Jeans’
page has over 2 million fans, with applications such as
Store Locator, Lookbook, Collections, etc.

11. Chambor - Geneva
Chambor’s page is one of the most interactive pages in
the cosmetics space with regular contests, fun tips and
beauty advice, leading to an active, growing fan base.

12. Wine Fest - Mumbai
Annual Wine Fest held in Mumbai: CogMat ran a 4-month campaign
to bring in 14,000 fans and facilitating sale of 139 passes to the
event. Moreover, we generated healthy conversation with close to
25 gourmets in town

13. Online Reputation Management
• As part of Online Reputation Management, CogMat hunts, tracks and
addresses all comments made on various fora – positive or negative. The
idea is to address all comments, thereby instilling faith in the brand.
• We broadly categorize ORM into two :- Seek and Seed
Seek
Seeking and
Addressing Positive
Reviews
Seeking and minimizing
Online Negativity
Seed
Search for relevant
queries and talk about
the Brand
Find posts on various
fora where people are
discussing the brand’s
products/services and
seed relevant data.

14. Angel Broking
CogMat handles close to 50-70 queries,
comments and reviews each month

15. Richfeel Trichology Centers – India
More than 250
queries answered
within 1 month
18 leads generated
through Social
Media – average
ticket size of
INR 20,000

16. Four Points by Sheraton – Navi Mumbai
Receiving Love
Making sure
happy customers
are replied to and
thanked for their
efforts and love

17. Gems BSchool
With a pinch of salt
Answering negative
comments and
transforming the
brand perception
into positive for
enhanced brand
loyalty

18. Search Engine Marketing & Keyword-Based Targeting
Strategizing and planning holistic search
campaigns
Designing attractive banners to target
multiple Networks
Placing on relevant sites and optimizing
through constant monitoring and sorting

19. Keyword-based targeting using Google Networks

20. Display Ads
Communication strategy:
Enjoyment with family and kids, affordability, beating the Summer Heat
and the speed of the filtration process.

21. Keyword-based targeting using Google Networks

22. Search Engine Optimization
Creating comprehensive and holistic SEO strategies
to increase relevant traffic to clients sites
Ensuring clients’ sites are at optimum position for
relevant keyword searches
Ensuring that relevant indirect keyword searches
lead to positive information about client

23. Search Engine Optimization - Firstsource Solutions Ltd.

24. Search Engine Optimization

25. SEO for a niche client – Desjoyaux Swimming Pools
Keyword
Optimized link

26. Applications
• Ideation for applications – Utility apps and Engagement apps
• Development of various applications to suit all existing platforms (i.e.
Android, iPhone, websites, Facebook and so on)

27. Experience Now Tab
The tab was specially
designed to direct fans & to
allow users to explore the
existing USPs of the website
(personalized advice to
retail clients)

28. Cox and Kings – Virtual Wanderer
An online quiz
application –
Live at the
moment at
Virtual
Wanderer

29. Zuci – Secret Status App An application on
Facebook, part of a
campaign called
“Think Aloud” – it
allowed users to set
their status to signify
a certain hidden
meaning. Aimed
solely at women
users, men had no
access to the
application.
As seen here, we created an interactive mosaic out of our over
50,000 fans who participated in the campaign. It was uploaded
to signal the end of the campaign

30. Spreading Smiles Tab
An application on Facebook where people were encouraged vote
for a particular activity. On the basis of this, the client would ensure
that the chosen activity was conducted for children, with the help
of NGO Ank. Conducted for Diwali

31. Angel Broking – Lead Form on Facebook
Captcha
Code for
security
Leads directly go
to client

32. Mufti’s Lookbook
CogMat created a
Microsite within Facebook
for Mufti with all the
necessary information a
Mufti fanatic could be
looking for, and
showcasing Mufti’s entire
collection

33. Websites

34. Mahindra – Mpower – The home page
CogMat has designed
and developed
Mahindra’s HR portal –
Mpower, helping more
than 155,000 employees
in over 100 countries
chart their growth path

35. Mahindra – Mpower – Inside Pages

36. Ecommerce Site - Mufti
Website developed by CogMat for apparel brand Mufti.
Live at http://www.mufti.in/

37. Ecommerce Site - Benzer

38. Corporate Website for Thomson Reuters’s subsidiary
CogMat developed the website for Thomson Reuters’
subsidiary, Fast Facts – it provides a host of accounting, payroll
and inventory monitoring software for companies.
Live at http://www.fastfacts.co.in

39. Oxemberg
CogMat developed the new website for Oxemberg, the men’s
formal wear label under the Siyaram Group .
Live at www.oxemberg.com

40. New Media

41. Live Streaming for Reliance Digital on Facebook
CogMat covered and streamed Priyanka Chopra’s launch of her debut
album ‘In my City’ at Reliance Digital. People tuned into the
application on Facebook to watch the live stream.

42. Day-long Live Streaming for Vijay Sales – from Conception to
Execution
Inorder to celebrate acquiring 1 lakh
fans on Facebook, CogMat designed
a unique campaign where employees
of VS said “Thank You” One Lakh
times on a first-of-its-kind live-
streaming online event in India
As seen below, we trended
on Twitter in Mumbai for
over 6 hours, getting us 675
tweets and half a million
impressions
We were also
widely covered
on several online
portals including
www.afaqs.com
who praised the
innovation and
uniqueness of
our campaign

43. Asus’s association with Chennai Express
CogMat designed the entire
Social Media Campaign
using Facebook and Twitter.
The challenge was to bring
a connect between the
product, the Asus
Transformer Book and the
movie Chennai Express.
CogMat ran hastags like
AsusReadySteadyPo and
AsusChennaiTwist to harp
on the movie’s popularity
to talk about the product
features.

44. Thank You!