A visit to village Laxmipura (By Pawan Rai & Meenakshi Bhargava)

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SUBMITTED TO :
Management Department
CPU
SUBMITTED BY :
Pawan Rai & Meenakshi Bhargava
UID: K12340 & K12205
Course : BBA+LLB

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Contents
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Introduction to the study
Geographical location & Demographic of
Laxmipura
Description of Laxmipura
Analysis and Interpretation Of Survey
Conclusion ( With Business Plan)
Suggestions and Recommendation
Bibliography

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In this context of this following facts we need to do study :-
 Most of the people live in villages,
Villages are the cultural and economic foundation of this country,
It is the villages that contribute the major portion of national income,
They are the foundation of industrial growth of the country,
Important for Better Government
Laxmipura is a Village in Talera Tehsil in Bundi District of Rajasthan
State, India & This Place is in the border of the Bundi District and Kota
District. Kota District is South towards this place.
Laxmipura Pin code is 323021 and postal head office is Talera
(Bundi).

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Geographical Location Of the Laxmipura:-
•Total geographical area of Laxmipura village is 3.2 km2,
•Nearest town of the village is Kota and distance from Laxmipura
village to Kota is 60 km,
•This Village is on the boder of two districts.
Demographics Of the Laxmipura:-
•The village is home to 1200 people,
•Male are 636 (53%) and Female are 564 (47%),
•74% are from general caste, 15% are from schedule caste and
11% are schedule tribes,
•Growth of population is increase 4.5% from Last 10 Year,
•Sex Ratio is 870 females per 1000 male in Laxmipura,

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The economic profile of the Laxmipura:-
The Economic profile of village is bad because:-
•The people are unemployed,
•The major part of revenue of the people is by agriculture field,
•After cropping & cultivation time the people move to near
district for employments.
Cultural analysis of the Laxmipura:-
•The people of Laxmipura are hindu and belong to Rajasthani
culture,
•The language used in village is hadoti.
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 Land Laws implemented in the Laxmipura :-
• The land laws of this village is same as the Land Laws which is
implemented in all over Rajasthan,
• With regards to leasing, They proposal is to permit partnership.
According to the people of Laxmipura land laws are implemented
by the Laxmipura Panchayat.
 Administrative Structure :-
• The governmental bodies at the Laxmipura level are called Gram
Panchayat,
• All administrative work of Laxmipura is look after by Gram
Panchayat.
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Infrastructure Facilities:-
•Nearest Railway Stations are :-
Bundi railway station is 33.2 KM, Srinagar Rajasthan railway
station is 37.9 KM, Thalera railway station is 45.2 KM,
•The Nearest airport to Laxmipura is Kota Airport situated at
65.2 KM distance.
•There is no proper bus transportation available in the
village,
•Bus travels 2 times through 12 hours of interval only.

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After the complete study of Laxmipura village, we analysis
Following facts:-
Problem of Unemployment,
Problem of transportation,
Problem of cooking,
Problem of Development,
Problem of electricity.
Solution of this problem is business plant of Biogas &
Better living standard and proper facilities to People of Laxmipura.
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 Introduction Of Service :-
1. Service Introduction:-
• Biogas means a gas produced by the anaerobic digestion or
fermentation of organic matter,
• Biogas can be used as a vehicle fuel or for generating electricity,
• It can also be burned directly for cooking, heating, lighting,
process heat and absorption refrigeration.
2. Production Process:-
• Biogas production can be done by anaerobic digestion,
• Biogas typical composition range:-
Methane, CH4 is 50-75; Carbon dioxide, CO2 is 25-50; Nitrogen, N2 is
0-10; Hydrogen, H2 is 0-1; Hydrogen sulphide, H2S is 0-3; Oxygen, O2 is
0-2. Often 5% of air is introduced to get rid of sulfur.
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The Market :-
I. Market Analysis:-
A. 4P:-
Product (service) – Cooking Gas & Electricity and fuel for vehicle,
Price- Our per unit price will be 5rs. for each product,
Promotion- In Laxmipura with other 16th villages which is near by
Laxmipura and near district such as Kota & Bundi,
Place- In laxmipura and all nearby villages.
B. STP:-
Segmentation- Cooking gas, electricity and vehicle fuel;
Targeting- people of Laxmipura & near by village people;
Positioning- our product in market with good brand

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II. Customer Profile:-
• So our customer will be middle & lower class people,
• The people who is far from this village is also going to be target
as customer
III. Sales strategy:-
i. Firstly we will focus on:-
Customers value and satisfaction, Creating a strong position in
market, To achieve better market share in Laxmipura and as well as
in near villages also, To providing high quality in less quantity in
initial basis.
ii. Secondly, Provide more job to village people when business will
develop and new standard of living.

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IV. Distribution Channel:- Directly from Factory.
V. Competitor Analysis:- No Competitor in the
market.
VI. Advertising and Promotion:-
•Banners
•Awareness programs Like Events
•Radio
•Public relations (words of mouth)

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VII. Environment Analysis:-
1. SWOT Analysis :-
a. Strength :-
• Renewable Source of energy,
• Low cost of service,
• Monopoly in the market.
b. Weakness:-
• Difficult to make new customer,
• Proper utilize of People.
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VII. Environment Analysis:-
1. SWOT Analysis :-
c. Opportunity :-
• employment to unemployed people so they will work hard,
• get labour in low cost.
d. Threats :-
• people of Laxmipura are not having habit to use are services,
• people belong to middle & lower class.

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VII. Environment Analysis:-
2. PEST Analysis :-
A. Political :- Positive Effect(Gram panchayt and ruling party- BJP
which support our business,
B. Economical :- Negative Effect(Poor Economic Status of
Laxmipura),
C. Social :- Positive Effect(society will accept our service no proper
facilities available to them in Laxmipura),
D. Technology:- Postive Effect(No changes in technology).

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VIII. Capital Requirement:-
S.No. Details Amount
1 Land &Building 3,00,000
2 Biogas Plant 4,00,000
3 Labour 1,50,000
4 Advertisement & Promotion 50,000
5 Others 1,00,000

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IX. Future Plans/ Strategies:-
 We’ll continue this business in future years also,
Try to develop Business in all district of Rajasthan also.

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Suggestion:- Government of state should be provide to
village proper water, transportation and good medical
facilities for the people of laxmipura,
Recommendation:- Government of state that they
should provide a training area and training facilities by the
experts of biogas for the people of laxmipura.

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Village survey:- We done this whole report by our own
survey and to look up the video and Presentation on youtube.
We are going to click the site :-
http://m.youtube.com/watch?_e_pi_=7%2CPAGE_ID10%2C9
887680112;
Business plan details:- we take this material from Wikipedia
and Google.

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