This document proposes a business plan to establish a wheat manufacturing business in the village of Amthoon, India. Key points of the plan include: 1) Amthoon has a population of 363 people with the main occupations being farming of rice and wheat. Monthly incomes range from 3000-4000 rupees. 2) The business would directly purchase wheat from local farmers and sell to wholesalers. The production process would involve cleaning, washing, tempering and grinding of wheat. 3) The target customers are wholesalers near the village. The business aims to provide employment and increase incomes in Amthoon by establishing a monopoly in wheat production and sales.

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SUBMITTED TO :
Management Department
CPU
SUBMITTED BY :
Mayank Malviya& Fiza Hussain
UID: K12214 & K12366
Course : B.Com & BBA

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Contents
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Introduction
Geographical location & Demographic of Amthoon
Description of Amthoon
Analysis and Interpretation Of Survey
Conclusion ( With Business Plan)
Suggestions and Recommendation
Bibliography

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Amthoon is a village situated in Talera Block of Bundi district in
Rajasthan,
The population of village is 363 so it is considered as small village,
The area of Amthoon is 3km and this village suffered main problem
of water supply because there is no river crossing this village and there
is only two tube wells which provide complete water supply in this
village which is quite not sufficient for this village.

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Total geographical area of Amthoon village is 1.2 km2
It is the 14th smallest village by area in the sub district.
Population density of the village is 300 persons per km2
Nearest town of the village is Bundi and distance from
Amthoon village to Bundi is 28 km. Pin code of Amthoon
village is 323021.
The village is home to 363 people, among them 181 (50%)
are male and 182 (50%) are female,
There are 70 households in the village and an average 5
persons live in every family.

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THE ECONOMIC PROFILE OF THE VILLAGE
•In Amthoon the main earning purpose is farming in that main crops
are rice and wheat,
•The monthly income of people is 3000 to 4000,
•There is no other work for them to earn money
Cultural analysis of the village
•Most of the population of amthoon is of Hindus,
•Schedule tribe [ST] constitutes 1.10 % of population in village,
•The language which they used to communicate is Hadoti.
•The festival celebrate in village is Kajali Tej and Gangaur festival.
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 Land laws implemented in village
• The land laws which is implemented in amthoon are same as
Rajasthan,
• In Amthoon 80% of house are of mud where as 20% houses are
well cemented and strong,
• In 2002 they were promised that they will be getting land with
cemented house but till now there is no work started the
government break their promise to do so which is not legal.
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Administrative Structure
•Each Gram Panchayat covers a large village or a cluster of smaller
villages So in Amthoon Gram Panchayat is establish in laxmipura,
•The current party of amthoon village is “BHARTIYA JANTA PARTY”
Infrastructure Facilities
•There is no railway and road ways facilities In Amthoon,
•Transportation system which is problematic for the villagers and the
outsiders also.

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Lack of education,
Water scarcity,
Problem of unemployment,
Problem of development
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 With analysis fact in survey we may develop a business
plan which will help business to grow with development of
village also,
The business plan that may setup or establish in Amthoon
was wheat manufacturing
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1. Introduction of product
a. Product introduction:-
• This business plan is for manufacturing wheat in various type like
lok wan, farmy etc.
• The main aim of this production is to directly buy and sold wheat
from farmer to consumer
• This will increase employement as well as provide good facilities
to the farmer for selling its wheat easily
• Our wheat seed are processed and packed carefully by our team of
professional in order to keep them clean and non contaminated at
client end.

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1. Introduction of product
b. Production Process :-
• The first step in this process comprises cleaning and scouring
after making the grain clean they are thoroughly washed and
scoured,
• The next step is tempering, In this process a little water is added
which toughens the bran and prevents its breaking up, so that it
will flake out all in one piece,
• In the last the conditioned and tempered wheat is submitted to
breaking grinding. Wheat is properly mannered and irrigated.

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2. The Market
a. Market Analysis:-
i. 4P :-
I. Product- wheat manufacturing
II. Price-50 Paise Per Kg
III. Place- In Amthoon
IV. Promotion- distributing pamphlets and mouth to mouth promotion
ii. STP :-
I. Segmentation-divide various area of Amthoon
II. Targeting :-The targeting Customer will be wholesaler near our
village.
III. Positioning :- we try to position our product in market with good
brand.

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b. Customer Profile:- customer belongs to middle and lower class.
c. Sales Strategy :-
•Define your target market,
•Delivery Facilities,
•Monitor
d. Distribution Channels:- first we take raw material from farmer
than convert in finished goods after that we direct provide to whole
seller
e. Competitor Analysis:- No competitor
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f. Environment Analysis:-
I. SWOT Analysis:-
i. Strength:- Monopoly in the market and we are offering low cost
for our service.
ii. Weakness:- Problem of skilled labour
iii. Opportunities :- We have more chance to earn profit and we
will provide opportunity of employment to the people of
Amthoon.
iv. Threats:- Farmer may not sold their crop to us and wholesaler
may not buy.

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f. Environment Analysis:-
I. PEST Analysis:-
i. Political:- The political scenario of Amthoon is good and
supportive to our business .
ii. Economical:- The economical condition of Amthoon is not good
because earning capacity is not so good
iii. Social:- This factor do not effect our business .
iv. Technology:- The technological factor which effect our business
is neutral because the technological changes are not continuous
but when changes happen it is very much fastly and suddenly
changes whole market.

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g. Capital Requirements:-
S.No. Details Amount
1 Land &Building 2,00,000
2 Thrashing Machine 1,50,000
3 Labour 50,000
4 Advertisement & Promotion 50,000
5 Other Expenses 50,000

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h. Future Plan/ Strategy :-
We like to develop our business in near villages for their
development and expand our business slowly to other
district also for this we will try to reduce our cost by
charging the cost of extra facilities from customer

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I. The government should focus on new enterprise
an provide subsidies in village like transportation,
health care, etc.
II. The government should help people of village to
adopt new techniques and provide training facilities
to them.

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We take all data which is used in this report by survey done
by us and video were upload were on website:-
https://m.youtube.com/watch?v=yGERh-A9IL0,
Business Plan detail is taken www.google.com

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