The document summarizes a proposed business establishment in the village of Devariya in Rajasthan, India. It describes Devariya as having poor infrastructure, illiteracy, and lack of economic opportunities for villagers. To address these issues, the authors propose starting a transportation service company with jeeps to provide routes between Devariya and nearby cities like Bundi and Kota. They analyze market needs, costs, earnings potential, and develop strategies to expand services, increase routes and vehicles over time. The goal is to generate jobs and improve economic conditions in Devariya.

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GAURANG GARG (K12249) SHOBHIT KANKARIA (K12215)
BBA (2nd SEMESTER) B.COM (2ND SEMESTER)
Management Assignment on
Business Establishment in
Devariya

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YOUTUBE
• Search name :-
A visit to village Devariya (by Gaurang Garg &
Shobhit Kankaria)
• LINK : https://youtu.be/CmVQfoHGNmM

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CONTENTS
• INTRODUCTION OF STUDY
• GEOGRAPHICAL LOCATION AND DEMOGRAPHICS OF THE VILLAGE
• DESCRIPTION of :-
The economic profile of the village The cultural profile of the village
The literacy profile of the village Land laws implemented in the village
Administrative section Infrastructural facilities
• ANALYSIS AND INTERPRETATION
• CONCLUSION
Service Information Establishment Process
• MARKET
Market Analysis Sales Strategy
Distribution Channel Competitive Analysis
PEST Analysis SWOT Analysis
• CAPITAL REQUIREMENT
• FUTURE PLANS & STRATEGIES
• BIBLIOGRAPHY

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• Devariya is a village situated in Talera Block of Bundi district in
Rajasthan.
• It is one of the 104 villages of Talera Block of Bundi district.
According to the administration register, the village number of
Devariya is 94516. The village has 418 homes.
• The condition of Devariya village is not good. The villagers are
poor.
• Cultivation and cattle farming are the only sources of their
income. There are no good roads in the village.
• There medical facilty is not good, only one CHC in the village.
There is no proper treatment of the sick.
INTRODUCTION OF STUDY

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• There are insufficient facilities in the field of education. The most
of the people who live in Devariya are illiterate and ignorant.
• These people are mostly unemployed because of non economical
activities.
• The sewage problem also occurs here which create mess specially
in raining season.
• Most of the time there is power cut in the village. 3-phase
electricity is only available 3-4 hours & 1-phase electricity is
available 7 to 8 hours.
• Transportation is a major problem in the village.
INTRODUCTION OF STUDY

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Almost all the houses are made of
mud like this one.

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• Devariya village is located in Bundi district.
• It is the 28th most populous village in the district in the state of
Rajasthan.
• Total geographical area of Devariya village is 2.44 km2 and it is
the 12th largest village by area in the district.
• Population density of the village is 855 persons per km2.
• 1.16 square kilometer (13%) of the total village's area is covered
by forest.
• STUDY
GEOGRAPHICAL LOCATION

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• The village has its own post office and the pin code of Devariya village is 323021.
• Bundi is the district head quarter.
DEMOGRAPHICS OF VILLAGE
Particulars Total Male Female
Total No. of Houses 418 - -
Population 2,088 1,064 1,024
Child (0-6) 403 203 200
Schedule Caste 823 411 412
Schedule Tribe 376 189 187
Literacy 44.27 % 62.72 % 25.00 %
Total Workers 1,275 652 623
Main Worker 1,069 0 0
Marginal Worker 206 94 112

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• The economic profile of the village
• The cultural profile of the village
• The literacy profile of the village
• Land laws implemented in the village
• Administrative structure
• Infrastructural facilities
DESCRIPTION

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ADMINISTRATIVE STRUCTURE
DEVARIYA
LAXMIPURA (Gram Panchayat)
TALERA (Tehasil)
BUNDI (District)

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• Problem of infrastructure facilities
• Problem of distribution of crop
• Problem of development
• Problem of transport
With this analysis we are planning a business in
Devariya village.
ANALYSIS & INTERPRETATION

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These are the unmetalled roads due to which contact
between two villages is broken during monsoon season.

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CONCLUSION

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• As the village doesn’t have proper transportation
facilities so we are planning to start a transportation
service company.
• We will provide transportation from not just Devariya
but also from nearby villages.
SERVICE INFORMATION

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• We will buy some of transportation vehicles like
jeeps and then operate them in the villages.
ESTABLISHMENT PROCESS

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MARKET

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• As the village doesn’t
have any transportation
facilities except those 2
buses we will get a
good response from
the villagers.
MARKET ANALYSIS
PRODUCT PRICE
PLACE PROMOTION

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CUSTOMER PROFILE
• Our customers will be the
villagers who don’t have
proper facilities to move
from one place to
another. Our customers
will be passengers who
want to travel and we will
provide a special service
to the people during
medical emergency.

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SALES STRATEGY
• Our strategy is to reach more and more customers for
providing our services.
• We will get benefit by expanding our business level. We will
promote our business at crowded places like village meetings,
religious fairs, vegetable market, etc.
• Initially, our fares will be just to meet the expenses of fuel,
driver salary and maintenance of vehicle to increase the
passenger count.
• Afterwards, we will increase the fare to earn profits and that
to just about 5-10%.

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DISTRIBUTION CHANNELS
• Initially, our service will be provided on the routes like Laxmipura-
Devariya-Bundi-Kota.
• Our jeep will also take passengers from nearby villages like
Maaliyo Ki Maradi, Aamthun, etc.

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COMPETITOR ANALYSIS
• We can capture almost 100% market in Devariya
as there is no such transportation company in
the region.

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It is the only school in the village and 170 students are enrolled here
handled by 7 teachers.

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SWOT ANALYSIS
Strength Weakness
Opportunity Threats

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PEST ANALYSIS
Political Economical
Social Technological

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No proper medical facilities are available in the village.
People are dependent on nearby cities for treatment.

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Particulars Expenses
(per month)
Earnings
(per month)
Profit
(per month)
On route
Devariya-Bundi
Rs. 40000 Rs. 108000 Rs. 68000
On route
Devariya-Kota
Rs. 57500 Rs. 156000 Rs. 98500
COST ANALYSIS (EXPECTED)
Cost of buying 2 jeeps = 2 X 6.2 lac = 12.4 lac
Payment at starting = 6.2 lac rupees
EMI = Rs. 74400

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Particulars Price / Unit Quantity Total Price
Driver Salary
(per month)
Rs. 6000 1 Rs. 6000
Fuel
(per month)
Rs. 55
(Variable)
600 litre Rs. 33000
Maintenance
(per month)
- - Rs. 1000
COST ANALYSIS (EXPECTED)
Cost Requirement per month (on Devariya-Bundi route)
Total Rs. 40000

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Particulars Fare No. of persons Total Fare
Devariya-Bundi Rs. 30 4 Rs. 120
Devariya-Maliyon Ki
Maradi
Rs. 10 4 Rs. 40
Devariya-Amthoon Rs. 15 4 Rs. 60
Devariya-Laxmipura Rs. 20 4 Rs. 80
Laxmipura-Bundi Rs. 15 4 Rs. 70
COST ANALYSIS (EXPECTED)
Earnings per month (on Devariya-Bundi route)
TOTAL Rs. 360
Total fare in one day (360)(10) = 3600
Total fare in one month (3600)(30) = 108000

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COST ANALYSIS (EXPECTED)
Capital Requirements (per Jeep):- On route Devariya-Kota (45 km)
Particulars Price / Unit Quantity Total Price
Driver Salary
(per month)
Rs. 6500 1 Rs. 6500
Fuel
(per month)
Rs. 55 (Variable) 900 litre Rs. 49500
Maintenance
(per month)
- - Rs. 1500
TOTAL Rs. 57500

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COST ANALYSIS (EXPECTED)
Expected Earnings (per Jeep):- On route Devariya-Kota (45 km)
Particulars Fare No. of
persons
Total Fare
Devariya-Kota Rs. 45 4 Rs. 180
Devariya-Maliyon Ki
Maradi
Rs. 10 3 Rs. 30
Devariya-Amthoon Rs. 15 3 Rs. 45
Devariya-Laxmipura Rs. 20 3 Rs. 60
Laxmipura-Gurudwara Rs. 20 2 Rs. 80
Laxmipura-Kota Rs. 25 5 Rs. 125
TOTAL Rs. 520
Total fare in one day (520)(10) = 5200
Total fare in one month (5200)(30) = 156000

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FUTURE PLANS/STRATEGIES
•Expansion of our business to various cities.
•Provide employment to many people.
•We expect our economy to improve.
•We plan to lay our capital outlays.
•Increase type of services.
•Plan to manage customer service management well.
•Plan to manage demand management well.
•We will fulfill our orders more accurately.
•We will become more commercialized.
•We will make good relationships with our customers.
•Increase number of routes.
•Increase number of vehicles.

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BIBLIOGRAPHY
We got the information and help for our assignment from :-
•www.google.com
•Devariya village
•Villagers

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THANK YOU