business plan

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As part of the field work module of Village Study Segment course,
we conducted survey of village Gadepan in Kota district of
Rajasthan. We met a Surpunch of this village Mrs.KritikaMeena We
had the opportunity to closely observe the various forms of
interventions and interactions taking place within the village and
understand the impact of such interventions on the lives of the
people of the village.

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Gadepan is a Village in Sultanpur Tehsil in Kota District of Rajasthan
State, India.

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The economic profile of the village
Villagers try to do maximum work to meet the family needs. Most of the
people in the village have agriculture as the primary source of income,
apart from this they also do work as wage laborers in government
schemes or private works.

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Land laws implemented in the village

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Administrative structure
Gadepan is the largest village of Kota City, it is well organized
and property functioning admiration that are handled by the
government of Rajasthan under the Village panchayat and
Block office.

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 Infrastructural facilities

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CFCL village situated in gadepan village .All CSR activity done
by CFCL.

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We plan a business according to village requirement we are
two partners the name of business VINAKYAM.

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o product/services introduction:-
We provide product which are required according to villagers
demand.

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o Production process:-
After visit GADEPAN village we find a business idea for
village and us. We decide to open shops in village .In
GADEPAN we find there are no shops of clothes ,
handloom, general items then , we decided to contract to
wholesellers which are situated in RAMPURA Kota.

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The market
o Market analysis(4p’s, STP)

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o Customer profile:-GADEPAN village is a rural area .
the income of peoples are very low and average few people of
village are rich .
oSales strategy:-

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o Distribution channels:-

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o Advertising, promotion:-

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o Competitor analysis:-
After talking Sarpanch and all villagers we can see they go
kota or mostly villegers go Anta. so as we can simply justify
the compitiors of our business are local market of anta.

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o Environment Analysis-SWOT:-
Strength
There are no competitors in village
Customer demand is high
 Low risk
Minimum expenses
Low cost men power

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Weakness
These are the weakness of new business in a village:-
If products are not suitable for villagers we can go in loss
Only low price product we can sell
Opportunities
growth for other new business
increase sales for new product

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o Capital requirements:-
Budget of our business are 3 lacks . we take shops on rent
and product we buy firstly in small quantity .
o Future plans:-

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6.Suggestion & recommendation
After the survey of all village we suggest unemployment is main issue
of Gadepan village. Actually not only Gadepan every village has
unemployment problem. To solve unemployment .so we suggest
government should work on small industry , small business,
education sector also. Government should also work on villagers
problem like water , drain system ,electricity, education healthcare.
Unemployment is main problem so government should be improve
education system and other schemes which are for unemployed
people.

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7.Bibliography
 Google
Marketing books
Wikipedia
8. You tube and slide share link
https://www.youtube.com/edit?action_reinstate=1
https://www.youtube.com/watch?v=pNAC7AdlobU

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