MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. FULL
SIGHTS
august_14

2. MONTHLY DIGITAL KNOCKOUTS
Fullsix’s team gathers a special selection of content, the most
impactful Digital actions , thought to be inspiring and shared

3. 01 03 Data
Digital Tech
04 estudios, estadísticas, infografías,…
digital signage, gadgets, instalaciones,… Advertainment
advergaming, brand experiences, outdoor,…
02 User Experience
interfaces, usabilidad, interacción…
05 06 07 Mobile
Storytelling
Social Ideas
08 AR, apps, augmented TV, wearable tech...
short stories, films, video, animation...
contenido, conversación, plataformas… Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others

4. 01 Data
93% of Millennials have bought a product or service
after hearing the opinions of their relatives or friends. 89% are
more likely to trust in these opinions than brand's statements
*
Invest more on being -
positively - talked
about, and less on being
the one that talks

5. 02 User Experience
NAIL Communications - Unskippable Preroll
If you click on -skip ad- the puppy will die" an effective trick
to get a 26% views ratio on Youtube (vs traditional 6% ratio)
*
Create adhoc creative
works for YouTube or
re-use your TV ad and
no one will watch it

6. 03 Digital Tech
Wokker - Drone-vertising
Use drones to broadcast your message
to workers in Russian buildings
*
Today, technology
can help to
choose the right
moment and place

7. 04 Advertainment
Nike - House of Mamba
Basket Court with LED for Nike Rise (reality show to choose the
best basketball players) that reproduces Kobe Bryant paces
*
Show real interest in
your clients and maybe
they will do the same
for your brand

8. 05 Mobile
Ralph Lauren - Polo Tech
One of the biggest American retailers will monitor ball boys/girls
physical condition during the US Open by wearing their "Polo Tech"
*
Digital is much
more than a
platform to share
your message

9. 06 Storytelling
Johnnie Walker - The Gentleman’s Wager
Jude Law and Giancarlo Giannini in a short film that ends with a link
to MrPorter.com where you can buy the main characters clothes
*
Show that your
product fits perfectly in
your clients' lifestyle
and they will buy

10. 07 Social Ideas
Intermarché - Inglorious Fruits and Vegetables
Sells all those fruits and vegetables that do not pass the standard
size or images requirements at a 30% discount on the actual prize
*
Participate in the
conversation that
is interesting for
your clients

11. 08 Knowledge
Funders and Founders - Aha Moments For Entrepreneurs
Infography where you will discover how the "Aha" arose through different
entrepreneurs such as Steve Jobs or Nick Woodman, GoPro's founder
*
Have you ever
thought about sharing
your brand stories in
social media?

12. 09 Art
Macrofilm - The Museum of The History of Polish Jews
Multimedia installation based in videomapping that
manages the access to the content through RFID chip cards
*
RFID chips allow
interactions with a
reduced cost

13. 10 Cutting Edge
Pavlok - Wristband
New wearable device that helps you achieve your goals (personal
or sports goals) thanks to a threat of getting an electric shock
*
Technology does not
matter to users, just
what they can
achieve thanks to it

15. Javier Gómez de Quero del Castillo
Director General
FullSIX !
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero !
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and people
We are the leading independent marketing communications
group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands
reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?